Earthy Goods - A Start Up Success Story

Setting own business is not a great thing, but to make it successful one is the big challenge. All the start-up business units may not get through but few can. Earthy Goods, a social enterprise was started in the year 2007 and now a successful business model. Reshma Anand, a student of IIM is the founder of Earthy Goods.
Anand's success story was also featured on India Today - "Rediscovering nature: Reshma Anand". The organizations website earthygoods.co.in quotes:

‘Earth Store’ products are sourced directly from farms, women’s groups and artisans around India following ethical business practices. The products are minimally processed with no artificial preservatives and are often made using time tested handmade processes.

The consistence performance and dedication are the main mantra to achieve success in business. And the success stories are the major source of inspiration for many to be entrepreneurs.