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May 23, 2012

Airtel digital TV launches iEnglish for customers

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Press Release: New Delhi, May 22th , 2012: Airtel digital TV, the DTH service by Bharti Airtel, today announced the launch of its new interactive service, iEnglish to help customer hone their English speaking skills within the comfort of their homes. These English language tutorials are based on an audio-visual format, animated characters and quizzes for easy comprehension. Reasonably priced at Rs. 30/month (inclusive of taxes) Airtel digital TV subscribers can now avail the benefits of this offering by simply pressing the iTV button on their remote control.

Commenting on the launch, Mr. Shashi Arora, CEO- DTH/ Media, Bharti Airtel, said “Today, interactive services on digital TV platforms are not merely value added services but ‘infotainment plus’. Our new interactive service, iEnglish will enable customers become skilled at day-to-day spoken English by enhancing their learning through entertaining, yet educational activities. We believe it will truly enrich the lives of the customer who are unable to leave their homes due to lack of time or confidence”. Powered by Hungama, South Asia’s leading digital entertainment company, and Aptech, a pioneer in providing education and training, iEnglish would help consumers understand specific scenarios and commonly used English expressions for daily communication.

Apart from teaching correct pronunciations of words, it would also help customers learn new words and phrases, proper grammar usage and an opportunity to gauge their competencies. Speaking on their first launch of the mEducation offering, Mr. Ninad Karpe, MD & CEO, Aptech Ltd said, “With India poised to emerge as one of the successful player in the field of mEducation, we are excited to launch our first mEducation offerings on Airtel digital TV”. Neeraj Roy, MD & CEO, Hungama added “The DTH platform is emerging as a new tool for more interactive forms of entertainment and learning.

We will continue to innovate and create products with ease of access for our consumers.” Besides iEnglish, Airtel digital TV currently offers several interactive services such as iExam, iKidsworld, iDarshan, iRadio and iFasal. iEnglish is available for all Airtel digital TV customers @ INR 30/ month inclusive of taxes. To activate an iTV service of choice, customers need to call 12150.


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