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May 23, 2012

Airtel & Hungama announce mobile music premiere of ‘Gangs of Wasseypur’

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Press Release: 
New Delhi, May 22nd 2012: As a result of a collaboration between Bharti Airtel and Hungama Mobile - music from Anurag Kashyap’s most anticipated movie ‘Gangs of Wasseypur’ today became the first soundtrack in India to premiere on the mobile platform, prior to the album’s physical music release.  With this, music from ‘Gangs of Wasseypur’ is now available exclusively for Airtel mobile customers till 26th May 2012 via Hello Tunes and Airtel Radio.

Commenting on this, Mr. N. Rajaram, CMO – Consumer Business, Bharti Airtel said, “The music premier of ‘Gangs of Wasseypur’ first on the mobile platform speaks volumes of the changing consumption pattern among customers today. Be it music, movies, gaming, social networking or emailing – the discerning Indian customer is increasingly relying on the mobile phone for accessing content. As more and more customers prefer listening to music on their mobile phones, we expect to see mobile music launches as a fast emerging trend towards catering to the preferences of India’s expanding base of mobile music listeners. We are delighted to join hands with Hungama to announce this industry first and exclusive for Airtel mobile customers”.

On this Bollywood music premiere on mobile, Albert Almeida, COO, Hungama Mobile, said, “The mobile ecosystem is evolving and with a staggering number of consumers wanting to consume music and movies directly on their phones, we are happy to satiate their appetite. Airtel has been at the forefront of marketing and distributing entertainment and music content via mobile devices and through this initiative together we will make a compelling offer to music lovers yet again.”

To subscribe to these services and enjoy music from the forthcoming movie, Airtel mobile customers can now dial 5787881 (Toll Free) or simply SMS “Gangs of Wasseypur” to 578785 (Toll Free) to set the songs as their Hello Tunes. Charges applicable for will be Rs 30 of monthly rental and Rs 15 valid for 90 days song selection.
What makes this tie-up special is that ‘Gangs of Wasseypur’ has been selected for the prestigious “Directors’ Fortnight” at the 65th Festival De Cannes and has already garnered unprecedented buzz from international media and critics. The crime film directed and produced by Anurag Kashyap, is presented by Tipping Points Films (a division of Viacom18 Motion Pictures) and releases across theaters on 22nd June, 2012. The film features an ensemble cast including Jaideep Ahlawat, Manoj Bajpai, Nawazuddin Siddiqui and Richa Chadda in the lead roles. The music of the movie has been composed by Sneha Khanwalkar who has given some hit music in Oye Lucky! Lucky Oye!, Love Sex Aur Dhoka and Bheja Fry among others.


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