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Jul 7, 2012

Canon Launches EOS 650D - A revolutionary new entry-level flagship

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Press Release:

Gurgaon, July 6, 2012: Canon India Pvt Ltd is pleased to announce the arrival of the EOS 650D in India. Positioned as the flagship of the entry-level DSLR range, the EOS 650D is an evolutionary leap forward. A first for DSLR cameras, the EOS 650D features a hybrid CMOS sensor with vastly improved continuous autofocus, a newly developed 18MP, APS-C sensor, 9-point, all Cross-type AF system and a 3.0-inch, vari-angle, capacitive-touch LCD screen.

Speaking on the product, Mr. Seiji Hamanishi, Assistant Director - Imaging Communication Products (ICP) division, Canon India Pvt. Ltd., said "The EOS 650D is a revolutionary product developed from ground up to offer unmatched performance particularly while shooting video. It is the first DSLR in the world to feature a highly intuitive and usable capacitive touchscreen interface. It is also the first EOS camera to feature a Hybrid-Sensor based AF system, allowing continuous autofocus. This particular feature when combined with the new STM lenses, allows for unbeatable performance for video shooting. With the 650D, we are targeting highly discerning users who demand professional still and motion imagery results, at the most competitive price point".

In addition to the EOS 650D, Canon is releasing two new EF lenses to compliment the EOS 650D. Both of these lenses feature Canon's new STM (Stepped Motor), for faster, improved and virtually silent focusing - a huge boon for both still image and video shooters. With the new EOS 650D with its ultra-fast hybrid AF system, a new vista of expression is opened up to EOS users.

About Canon Inc.

Canon Inc. (NYSE: CAJ), headquartered in Tokyo, Japan, is a leader in the fields of professional and consumer imaging equipment and information systems. Canon’s extensive range of products includes copying machines, inkjet and laser printers, cameras, video equipment, medical equipment and semiconductor-manufacturing equipment. Originally established in 1937 as Precision Optical Industry, Co., Ltd., a camera manufacturer, Canon has successfully diversified and globalized to become a worldwide industry leader in professional and consumer imaging systems and solutions.

With over 195,000 employees worldwide, Canon has manufacturing and marketing subsidiaries in Japan, the Americas, Europe, Asia and Oceania; and a global R&D network with companies based in the United States, Europe, Asia and Australia. Canon’s consolidated net sales for fiscal 2011 (ended December 31, 2011) totaled $46 billion. Visit the Canon Inc. website at: www.canon.com

Canon in India

Canon India closed the year of 2011 with revenues of Rs.1525 crore and is targeting Rs. 2100 crore in 2012 which is 40% growth over 2011. Canon focuses on multiple market segments of consumer, B2B, Government & Commercial. Canon’s product portfolio extends over a vast variety of copier MFDs, fax-machines, printers, scanners, All-in-ones, digital cameras, camcorders and multimedia projectors, cable ID printers, semiconductors and card printers.

Canon India Pvt. Ltd. is a 100% subsidiary of Canon Singapore Pvt. Ltd., a world leader in imaging technologies. Set up in 1997, Canon India markets over 140 comprehensive range of sophisticated contemporary digital imaging. The company today has offices in 7 cities, warehouses in 13 cities across India and employs over 930 people. Canon has approximately 380 primary channel partners 13 National Retail Chain partners, and over 4000 secondary retail points. Oce distributors in India will now be a part of Canon partner network. Canon’s service reach extends to over 200 towns with over 200 service Engineers, 4 Master service centers and 34 Canon Care Centers. Canon and Océ products are available with complete service support network.

Media contact details
Nikita Kejariwal/Komal Puri
20:20 MSL


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