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Jul 4, 2012

Canon's New Campaign for PIXMA Printers with Anushka Sharma

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Press Release

New Delhi, Delhi, India, Tuesday, July 03, 2012 -- (Business Wire India) -- Canon India Pvt. Limited, India's No 1. complete Digital Imaging Company today announced the launch of its new consumer printer campaign around the PIXMA E series, a revolutionary range of home printing solutions. The campaign, 'Can a printer print love?' emphasizes on creating awareness around the endless possibilities of printing. Canon has roped in youth icon and leading Bollywood actress, Anushka Sharma as the face of the digital and print campaign. The campaign targeted at reaching out to over 11 cities looks at creating awareness around the added benefits of PIXMA's E series printers.

Equipped with Creative Park, the PIXMA E Series printers allow users to create personalized cards, stunning 3 D paper art, scrapbook designs and tons of other wonderful things, adding a whole new dimension of love and emotion to printing solutions. These printers provide an excellent platform for the Indian youth to express their true feelings in the form of visually attractive prints.

Speaking about the launch of the new campaign, Dr. Alok Bharadwaj, Senior Vice President, Canon India said, 'The Canon PIXMA E series is the best thing that has happened to 1.3 million units inkjet printers industry in India. For Indian middle class households with school going children, it is a big value add. We are positioning this category as a great enabler for users to express their emotions and feelings in a creative and fun way. We are leveraging our new young brand ambassador Anushka Sharma's stylish and youthful persona to make home printing a learning and gratifying experience. We expect to grow our inkjet biz by 33% this year despite overall depressed business environment"

Elaborating on the approach, Dr Bharadwaj added " This new range of Inkjet all-in-ones, are loaded with revolutionary technology to make printing cost the lowest in not just in Canon range but in whole industry. Our customers and test labs endorse this view. This lowest running cost proposition has been taken to a higher orbit by launching a new customer engagement idea of ' Creative Park Premium' which is a Canon portal that helps you download numerous designs for making your home a so called 'creative center' for a bigger fun. This is biggest endeavor of building creative community ever done in the industry."

The 30-day campaign, launched on 30th June looks to transform the way India approaches printouts and printing solutions.

About Canon Inc.

Canon Inc. (NYSE: CAJ), headquartered in Tokyo, Japan, is a leader in the fields of professional and consumer imaging equipment and information systems. Canon's extensive range of products includes copying machines, inkjet and laser printers, cameras, video equipment, medical equipment and semiconductor-manufacturing equipment. Originally established in 1937 as Precision Optical Industry, Co., Ltd., a camera manufacturer, Canon has successfully diversified and globalized to become a worldwide industry leader in professional and consumer imaging systems and solutions.

With over 195,000 employees worldwide, Canon has manufacturing and marketing subsidiaries in Japan, the Americas, Europe, Asia and Oceania; and a global R&D network with companies based in the United States, Europe, Asia and Australia. Canon's consolidated net sales for fiscal 2011 (ended December 31, 2011) totaled $46 billion. Visit the Canon Inc. website at: www.canon.com

Canon in India

Canon India closed the year of 2011 with revenues of Rs.1525 crore which is 21 % growth over 2010. Canon focuses on multiple market segments of consumer, B2B, Government & Commercial. Canon's product portfolio extends over a vast variety of copier MFDs, fax-machines, printers, scanners, All-in-ones, digital cameras, camcorders and multimedia projectors, cable ID printers, semiconductors and card printers.
Canon India Pvt. Ltd. is a 100% subsidiary of Canon Singapore Pvt. Ltd., a world leader in imaging technologies. Set up in 1997, Canon India markets over 140 comprehensive range of sophisticated contemporary digital imaging. The company today has offices in 7 cities, warehouses in 13 cities across India and employs over 930 people. Canon has approximately 380 primary channel partners 13 National Retail Chain partners, and over 4000 secondary retail points. Oce distributors in India will now be a part of Canon partner network. Canon's service reach extends to over 200 towns with over 200 service Engineers, 4 Master service centers and 39 Canon Care Centers. Canon and Océ products are available with complete service support network.


Tanay Chaturvedi, 20:20 MEDIA, +91 9999167009, Tanay.chaturvedi@2020msl.com

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