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Aug 2, 2012

Commemorate the auspicious occasion of Eid with eternal white platinum jewellery

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Press Release

2 August, 2012: Celebrate the conclusion of the last day of Ramadan with the white luster of platinum jewellery. The pure metal’s eternal and everlasting qualities make it an ideal choice to celebrate the special occasion of Eid. The denser, heavier and stronger attributes of platinum makes it the most desired metal amongst the men. The natural white colour of platinum does not fade or tarnish with time and thus can be treasured for a lifetime.

Platinum appeals to the man’s sense of practicality as the metal withstand the rigors of daily wear. It is a highly precious and valuable metal and therefore satisfies the price and value consideration as platinum offers the wearer exclusivity and unmatched status.

The platinum range for men includes charismatic rings, striking bracelets and chains, just right for men of style. Textured platinum rings with smart patterns studded with flush set diamonds, in a subtle matte finish to add that extra dynamism to the ring. Geometric designs in bracelets, crafted with alternating matte and high polish links resulting from sheer genius. The platinum collection also includes light weight platinum chains, handsomely crafted for masculine sensibilities.

In order to assure consumers of the purity of platinum jewellery, Platinum Guild India Pvt. Ltd. has appointed Underwriters Laboratories (UL Inc, USA) to audit and monitor its Quality Assurance Scheme. Under this scheme, all authentic platinum jewellery in India comes with a Quality Assurance Card and bears the purity hallmark of “Pt 950” stamped inside the piece. This also serves as an assurance of a ‘buy back’ programme.

For further information, please contact:
Atul Malikram


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