Business News This Week
26th October 2012, Greater Noida: The F1 fever reached its penultimate levels as 2012 Formula One Airtel Indian Grand Prix trophy was unveiled today at Buddh International Circuit in the presence of Mr. Sanjay Kapoor, CEO, Bharti Airtel Limited, India & South Asia, Mr. Bernie Ecclestone, President and CEO of Formula One Management and Administration, Mr. Manoj Gaur, Executive Chairman, Jaypee Group and Mr. Bharat Bambawale, Global Brand Director. The trophy is an aesthetic interpretation of a contemporary and forward looking India on a global pedestal.
The idea behind selecting this design was to ensure that it symbolizes the spirit of F1 fandom in India. The trophy personifies the energy of 2012 F1 Airtel Indian Grand Prix and showcases the best of technology, design and glamour, resonating Formula One’s legacy and is truly in tandem with Airtel’s brand message
The 2012 Formula 1 Airtel Indian Grand Prix trophy makes use of new-age materials like aircraft-grade aluminium as well as relying on traditional ornamentation. Mirror-finished internal surfaces and a matte-and-stainless steel outer finish with red enamel markings make it appealing while the Ashoka Chakra is subtly embedded as the base foundation. It’s an aesthetic interpretation of contemporary trophy with a touch of Indian tradition.
The design uses a 'victory procession' inscription from old Indian architecture – stylized with a red enamel filled engraving that envelopes the 2012 F1 Airtel Indian Grand Prix trophy – thus creating a strong visual connect with India. The 'mystique' of internal reflections also brings up a play of colors of the Indian flag.
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| “from L-R: Mr. Bharat Bambawale, Global Brand Director, Bharti Airtel, Mr. Sanjay Kapoor, CEO - Bharti Airtel, India & South Asia, Mr. Bernie Ecclestone, President and CEO of Formula One Management and Administration and Mr. Manoj Gaur, Executive Chairman, Jaypee Group and along with the Airtel grid girls unveil the winning trophy for the upcoming 2012 F1 Airtel Indian Grand Prix 2012 at Buddh International Circuit. The trophy truly symbolizes Airtel’s brand connect with the spirit of Formula One fandom in India.” |
The idea behind selecting this design was to ensure that it symbolizes the spirit of F1 fandom in India. The trophy personifies the energy of 2012 F1 Airtel Indian Grand Prix and showcases the best of technology, design and glamour, resonating Formula One’s legacy and is truly in tandem with Airtel’s brand message
The 2012 Formula 1 Airtel Indian Grand Prix trophy makes use of new-age materials like aircraft-grade aluminium as well as relying on traditional ornamentation. Mirror-finished internal surfaces and a matte-and-stainless steel outer finish with red enamel markings make it appealing while the Ashoka Chakra is subtly embedded as the base foundation. It’s an aesthetic interpretation of contemporary trophy with a touch of Indian tradition.
The design uses a 'victory procession' inscription from old Indian architecture – stylized with a red enamel filled engraving that envelopes the 2012 F1 Airtel Indian Grand Prix trophy – thus creating a strong visual connect with India. The 'mystique' of internal reflections also brings up a play of colors of the Indian flag.
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