Business News This Week
Apple is getting a hard time from its competitors in Asian
and non-European countries except USA. Companies like Samsung do have great
base as compared to Apple in Asian countries. Today we’re merging two news
regarding Apple and we don’t think that either of them are good for Apple’s
business. First one is Apple’s apology to Samsung regarding the product
infringement and second one is iPhone 5 launch in India.
Apple’s apology
Apple published an apology on its deepest part of its
website to Samsung regarding the product infringement which was ruled out by Court
of Appeal of England and Wales. But it seemed like Apple didn’t make an apology
rather made a statement that Samsung products are unworthy and ‘inaccurate’ as
compared to iPad and iPhone. But after the orders from Court of Appeal of
England and Wales, Apple has corrected the apology and removed the inaccurate statement
made against Samsung products. The new statement is now looks more polite, with
a font of Arial 11 and may be hardly acceptable by Apple. You can view the
statement on Apple UK’s website front page with a link leading to the full
statement.
The same statement was also published in form of adverts in
UK newspapers in Saturday morning. To view the statement follow the link here http://www.apple.com/uk/legal-judgement/
iPhone 5 Launch in
India
Nobody is talking about iPhone 5 except some tech news
broadcasters in India even after the India launch of the new Apple smartphone.
We all know how big are Apple’s marketing strategies are and how they gain much
attraction from there launch events. But we’re unaware what happened to those
strategies when it comes to iPhone 5. Airtel and Aircel have already featured
the device in their products page (except there is no buy option in Aircel).
Airtel has already released the tariff plans for the iPhone segment, but either
of them is not promoting the device over internet or TV.
Apple India has also tied up with Redington, the supply
chain management provider in India for the distribution of iPhone 5. But that
too happen so quietly and no media attention was given to the event. Redington,
which is the brand behind the brands, is also taking the promotions very slowly.
Apple’s products are still performing poorly in Indian market as compared to
Samsung, Nokia and other brands. In this situation we can’t predict what fate iPhone
5 has in India with Apple’s such quiet strategy. You can also read our review
about Stand of Apple products in Indian market to know more about other Apple
products.
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