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Nov 20, 2012

Hootsuite or Tweetdeck – What is a best Social Media Management tool

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Sometimes around October end, one of my fellow Linkedin connections posted a question about what is a best tool to see and manage Facebook and Twitter posts at a time. We can summarize it as what is the best social media management tool. The question got more than 2000 comments and 400 plus likes from Linkedin professionals and if you look at the responses you’ll find Hootsuite, Tweetdeck and Seesmic’s names are much repeated in those responses. As Seesmic is been acquired by Hootsuite, so now the main competition lies between HootSuite and Tweetdeck. We’re going to point out some features of both these social media management tools and let you decide what is best for you.

Starting with Hootsuite,
  • Add nearly 10 social networks including Facebook, Twitter and Linkedin into Hootsuite and manage each with ease.
  • Add social network feeds like Twitter mentions, messages, interactions and Facebook timeline feeds, wall posts, etc.
  • More than 50 languages support with translation service and Geo-tagging services
  • Access popular social networks like Foursquare, Google Pages and Mixx
  • Add contacts, assign tasks in your team, schedule posts, check content click-through reports and explore apps directory with Hootsuite  Install multimedia apps from Youtube, Flickr, Instagram, Tumblr and many others to upload photos, videos and content into your social media profile
  • Hootsuite is available for smartphones and tablets from Apple, Google, Samsung and Blackberry and also for browsers like Firefox and Chrome.
Now let’s see what’s there in Tweetdeck,
  • Popular for social media management in Facebook and Twitter.
  • Easily post messages, status updates, and tweets into your Facebook and Twitter profiles.
  • Schedule posts, status messages and manage fan page posts through Tweetdeck
  • Amazing interface with easy to create feeds for your Facebook timeline, Twitter interactions, messages, lists and direct tweets. Improved search and list editing features with few keyboard shortcuts.
  • Available for iPhone, Android and for browsers like Google Chrome.
Hootsuite is clearly a winner with so many features, but if your social profiles are limited to Facebook and Twitter, then you need to have a look on Tweetdeck. While Hootsuite is a not much a competitor to Tweetdeck in interface and as a desktop application, but Hootsuite can be a good social media tool for tablets and smartphones. So you only can decide what to use depending upon what features you want and how many social profiles you have. You can also see the Linkedin post here and check out the responses. Apart from these tools there are also some other tools named SproutSocial, Yonoo and MarketMeSuite.

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