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Dec 10, 2012

Brand Airtel wins top accolades at Effie Awards 2012

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New Delhi, 10th December 2012: Bharti Airtel, a leading global telecommunications company with operations in 20 countries across Asia and Africa, has stood out as the top telecom brand and winner in several categories in the prestigious Effie Awards 2012. Brand Airtel bagged a total of three Golds and one Silver at Effies this year.

Conceptualised by Taproot India, Bharti Airtel’s extremely successful ‘Har Friend Zaroori Hai, Yaar’ campaign stood out amongst all nominations and bagged three Gold awards. Apart from a Gold in the Telecom Category, the campaign competed with the best brands across industries and emerged number one in ‘Digital Advertising’ and ‘Integrated Advertising’ categories with one Gold each. ‘Baat Sirf Paison Ki Nahin Hai’ campaign for airtel money also recognized with a Silver Effie in the telecom category. Airtel gathered a total of 55 points and emerged as third in the list of ‘Client of the Year’.

Brand Airtel wins at Effies 2012
·    Gold Effie for ‘Har Friend Zaroori Hai, Yaar’ in SERVICES (TELECOM AND RELATED PRODUCTS)
·    Gold Effie for ‘Har Friend Zaroori Hai, Yaar’ in DIGITAL ADVERTISING (ONLINE/MOBILE COMMUNICATION)
·    Gold Effie for ‘Har Friend Zaroori Hai, Yaar’ in INTEGRATED ADVERTISING CAMPAIGN
·    Silver Effie for airtel money in SERVICES (TELECOM AND RELATED PRODUCTS)

The Effie 2012 awards were presented at a glittering ceremony at the Turf Club in Mumbai on 4th December. Airtel’s awards were received. Anuradha Sehgal (VP, Brand Marketing, Bharti Airtel), who played a key role in the conceptualization and creation of both the campaigns, accepted the awards to Airtel alongwith the Taproot and JWT teams.

The Effie Awards are organised by The Advertising Club (erstwhile Ad Club Bombay). This year the Effies received 357 entries of which 128 were shortlisted for awards. 50 agencies participated. Judging the awards were 124 experts from the Indian marketing and advertising fraternity of whom 68 were from the client side of the table. Effies uses four criteria to judge the effectiveness of a campaign. They are: ‘What is the strategic objective’, ‘What is the big idea’, ‘How the idea has been brought to life’ and ‘What are the results’. Awards follow 2 rounds of judging.


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