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Feb 27, 2013

Cadbury India Top FMCG Company in India

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Cadbury India is a company with interests in Chocolate Confectionary, Snacks, Biscuits, Gum, Milk Food Drinks and Candy.

Cadbury India began its operations in India on 19th July 1948 by importing chocolates.

But now it has manufacturing facilities in Induri, Thane, Malanpur, Bangalore and Baddi.

The corporate head office is in Mumbai. Cadbury is spread in 200 countries and has employee strength of 60,000.

With a market share of over 70% Cadbury is the market leader in chocolate confectionary business. Some of the important brands of Cadbury are 5 Star, Perk, Éclairs, Celebrations, Temptations, and Gems.

The main product of Cadbury’s milk food drinks segment is Bournvita, and it is also the leading Malted Food Drink leader in the country.

The Brand Trust report, India Study, 2011 published by Trust Research Advisory ranked Cadbury in the top 100 most trusted brands list.

cadbury India fmcgMajor Achievements of Cadbury in the year 2011
1) A.P.P.I.E.S. Awards (Gold Standard) for the campaign of the “Shubh Aarambh” of Cadbury Dairymilk.
2) U. A. and P. (University of Asia and Pacific) Tambuli Awards, Silver Trophy in the category of Best Insights and Strategic Thinking and Bronze Trophy in Best Creative Ideas and Execution for the campaign of ‘Mithaas’ of Cadbury Celebrations during Diwali
3) Goa Fest Creative Abby Awards, 8 Awards between the campaigns for "Shubh Aarambh" as well as "Diwali Celebrations" and Grand Prix for the 1st one
4) Asian Marketing Effectiveness Award, Gold Medal in Strategic Thinking and Insights Category for the campaign of Shubh Aarambh
5) India’s Most Respected Companies, As per the survey of Business World Magazine, this company occupied the 3rd rank in F. M. C. G. sector
6) Best Companies to Work For, Ranked 6th in the Business Today Magazine’s survey of the durables sector

Other Achievements
1) Superbrands India declared Cadbury Dairy Milk & Bournvita as "Consumer Superbrand" for 2006-2007.
2) Cadbury India was ranked 5th in the FMCG sector, in a survey on India's most respected companies by sector conducted by Business World magazine in 2007.


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