FMCG: ITC’s Wills Lifestyle

ITC’s Lifestyle Retailing Business Division has established itself as a chain of exclusive specialty stores. Wills Lifestyle is an ultimate destination for those concerned about fashion.

It has a wide range of choices like Wills Sport relaxed wear, Wills Classic work wear, Wills Club Life evening wear and Accessories.

Wills Lifestyle has also introduced designs by the leading designers of India as Wills Signature design wear. ITC’s John Players is a brand that is a fashion destination of the youth.

The Super Brands Council of India recognized Wills Lifestyle as Super Brand 2009.

It has twice been declared as ‘The Most Admired Exclusive Brand Retail Chain of the Year’ at the Images fashion Awards in 2001 and 2003.

Wills Lifestyle was also recognized as ‘Most Admired Fashion Brand of the Year – Fashion Forward’ in the year 2009.

ITC's Lifestyle Retailing Business Division has won various awards for its quality, marketing and product excellence:

• 2001: The Most Admired Brand Launch of the Year - Wills Sport
• 2002: Most Admired Women's Wear Brand of the Year - Wills Sport 
• 2003: Most Admired Exclusive Brand Retail Chain of the Year - Wills Lifestyle 
• 2004: Rising Star Brand of the Year - John Players 
• 2005: Most Admired Shirt Brand of the Year - John Players 
• 2007: Most Admired Fashion Campaign - John Players 
• 2009: Most admired Fashion Brand of the year - Fashion Forward - Wills Lifestyle