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Feb 10, 2013

Top 3 Trusted Brands in India- Nokia, Samsung and Sony

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top trusted brands
Brand Trust report is prepared by Trust Research Advisory, a part of the Comniscient Group. According to Brand trust report 2013, Nokia, Samsung, and Sony are India’s three most trusted brands this year. For 3rd straight year Nokia leads the ranking, while Samsung and Sony occupy the second and third positions.
  • Bajaj has climbed down the ladder to 8th position from 7th position, in the previous year. 
  • LG lost seven ranks when compared to last year and stands in the 10th place of most-trusted brand. 
  • Airtel was consistent and maintained its position at number 9. 
  • Reliance has made a progress of three ranks in comparison to 2012 and ranked 7th. 
  • TATA again slipped three positions and was in the 5th position. 
  • Godrej managed to move up to five ranks and stands out as the 6th most trusted brand. 
  • BMW climbed 20 ranks and became India’s 4th most trusted brand.
The Brand Trust Report, India Study, 2013, lists 1,100 most trusted brands in India in 211 categories. And is the third in its series.

The report includes primary research based on 6 attributes, which is known as Brand Trust Matrix. Research was conduct from 16 different cities, and was conducted among 2,505 influencer-respondent and generated more than three million data points.


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