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To enter the “MAX Ka Bada Ticket” contest, viewers need to register by giving a missed call on the number ‘1800 103 77 88’. The aspirants will then receive a call from MAX for registration and to share the details of their name, age and city of residence. All those people who are registered will get sms on the days of contest reminding them to participate. During the movie, these people will be asked two questions related to the movie through IVR calls. All those people who participate in all 4 questions between movies on Saturday and Sunday will qualify to win. The contest weekends are 24th& 25th Aug, 7th& 8th Sept, 21st& 22nd Sept and 5th& 6th October.
MAX has initiated this exclusive contest especially for its viewers of Maharahstra and UP to increase the interface with the channel while entertaining and engaging audiences. To promote this activity on a large scale, MAX has initiated a huge on-ground road show across more than 200 towns. The activity will have MAX branded vans making the rounds in these cities distributing the MAX Ka Bada Ticket and inviting ardent filmi fans to participate in this one of a kind contest.
The winners of the MAX BADA TICKET can win a range of exciting prizes from mobile phones to generator sets to water purifiers and last but not the least the BADA TICKET for an all-expenses paid trip to Mumbai. The channel will also be recognizing the grand winners and making local heroes out of them by putting up billboards with their name and photograph in their hometown.
Commenting on the same, Vaishali Sharma, Vice President, Marketing & Communications – MAX said, “MAX has always believed in engaging and exciting its viewers with remarkable events and making them feel special. We all know that the passion for Hindi films runs strong across India. We hope to increase the engagement and the entertainment quotient for all our movie buffsthrough this unique ‘MAX Ka Bada Ticket’ contest and also gratify them for their passion to watch movies”.
About MAX:
MAX, India’s No. 1 Hindi Movie channel, backed by Sony Pictures Television International (SPTI), provides its viewers with the biggest and best of Hindi Movies and Special Events. MAX is the exclusive broadcaster of the world’s biggest entertainment extravaganza, the PEPSI Indian Premier League (PEPSI IPL). With “extraaa innings”, MAX changed the rules of cricket presentation throughout the world during the ICC Cricket World Cup 2003, and made it an entertaining affair that continues to set viewership records. Some of the on-air movie properties of MAX, such as ‘AbTakBachchan’, ‘Maha Movie’ and ‘Mera Movie’ have become a staple diet of millions of viewers across India. Exciting World Television Premiers of new Bollywood films and monthly festivals showcasing the hottest stars of Indian cinema have made MAX the favourite movie channel of India.
MAX has also been widely acclaimed and distinguished in the media marketplace with a host of awards recognising leadership and marketing excellence. Today, MAX reaches out to over 50 million households in India.
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