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Aug 29, 2013

Second Mobile Marketing Association Forum in India Goes Beyond Basics to Deconstructing Mobile for Brands

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New Delhi: Speakers to include brands, digital and advertising solution providers from Coca Cola, GroupM, HUL, United Breweries, Marico, Puma, Starcom MediaVest Group India, AdMarvel , Mobilewalla, MakeMyTrip.com and Vserv.mobi among others

The Mobile Marketing Association (MMA) announced the second iteration of the Mobile Marketing Association Forum India(MMAF India), which will bring together senior marketing executives from brands, mobile and digital agencies, operators, technology enablers and other stakeholders of the mobile marketing industry. The MMA Forum, an annual event, will run from September 4th - 5th 2013 at the Leela Kempinski, Gurgaon. This year's event themed 'Deconstructing Mobile' will focus on how marketers can harness the power of mobile to disrupt traditional approaches to marketing.

exchange4media is the India partner for MMA. They are India's leading special interest publishing company and leaders in the media, advertising & marketing space. They host multiple event platforms to bring together leading industry players to share their learning, experiences and insights to move forward in the industry. Exchange4media co-hosts MMAF India, which is the Indian edition of the MMA's renowned Forums held around the world, bringing together the best and brightest in the mobile marketing and advertising industry including Coca Cola, GroupM, HUL, United Breweries, Starcom MediaVest Group India, AdMarvel , Mobilewalla, Marico, makemytrip.com, Puma India, Vserv.mobi and many others. The event will draw to a close with the awards ceremony - THE SMARTIEST INDIA Awards recognizing the most innovative work in the mobile marketing field.

According to the first mobile ad spend report for India, released last year by the MMA in partnership with exchange4media, the estimated size of the spend was Rs 180 crore (US$33 million) in 2012, expected to increase by 40 per cent by the end of 2013. According to the report, industry leaders, including brands and agencies, indicated that mobile advertising was 10 per cent of the overall digital advertising spends in India. The MMA believes that there are more than 12 crore (120 million) mobile internet users in India. Many advertisers are still to explore mobile as a channel, with overall digital spends in India at five to seven per cent of the overall advertising pie in India, pegged at Rs 27,000 crore to Rs 28,000 crore (US$5 billion to US$5.1 billion), according to industry estimates.

Over the past few years the MMA Forum has established itself as the premier event for marketers in Asia who want to fully embrace, utilize and execute mobile marketing as an effective medium for consumer engagement. The delegates expected at the Forum will have the opportunity to understand best practices in mobile marketing, connect and learn from experts and peers in the industry, and hear first-hand future opportunities for marketing using the mobile media channel.

The forum will include a great mix of seasoned speakers like:

-- Tomi T Ahonen, Author, Consultant and Motivational Speaker

-- Wasim Basir, Director - Integrated Marketing Communications; Coca-Cola India

-- CVL Srinivas, Chief Executive Officer, GroupM

-- Rajiv Mehta, Managing Director, PUMA India

-- Anindya Datta, Chief Executive Officer and Chairman; Mobilewalla

-- Atit Mehta, Senior Media Services Manager; Hindustan Unilever Limited

-- Samar Singh Sheikhawat, Senior Vice President Marketing; United Breweries Limited

-- Mallika Shankarnarayan, Human Experience Strategy Director P&G Asia & SMG India; Starcom MediaVest Group India

-- Manoj Malhotra, CEO; AdMarvel, an Opera Mediaworks company

-- Manish Kalra, Marketing Head; MakeMyTrip

-- Aditya Save, Head, Digital Marketing and Media; Marico

-- Dippak Khurana, Co-Founder and Chief Executive Officer, Vserv.mobi

-- Phalgun Raju, Regional Director and General Manager; InMobi

-- Raghu Venkatraman, Head of Big Data and Digital; Nielsen India

-- Annurag Batra, Chairman and Editor-in-Chief, exchange4media

-- Rohit Dadwal, Managing Director, Mobile Marketing Association Asia Pacific Limited

For more information about the MMA Forum India 2013, including the updated agenda and speaker bios, please visit mmaglobal.com/events/forums/india2013/agenda.

About the Mobile Marketing Association (MMA)

The Mobile Marketing Association (MMA) is the premier global non-profit trade association representing all players in the mobile marketing value chain. With more than 700 member companies, the MMA is an action-oriented organization with global focus, regional actions and local relevance. The MMA's primary focus is to establish mobile as an indispensable part of the marketing mix. The MMA works to promote, educate, measure, guide and protect the mobile marketing industry worldwide. The MMA's global headquarters are located in the United States and it has regional chapters including North America (NA), Europe, Middle East and Africa (EMEA), Latin America (LATAM) and Asia Pacific (APAC) branches.

For more information, please visit  mmaglobal.com.
Source: (Business Wire India)


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