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Nov 11, 2013

Sahara One gives Indian Television the first ever ‘FIRANGI BAHU’

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As more and more foreign nationals come to India, one is often prompted to ask “Can a foreigner feel at home in India?” Sahara One will address this question through its brand new, light hearted family show ‘FIRANGI BAHU’ to go on air from Monday, November 11 at 7:30 p.m. The show will put forth a concept that has never been seen in the history of Indian Television: a foreigner who comes to stay in her sasural in India.

It is a well known fact that foreigners are fascinated by India, its colorful festivals, traditions and diverse cultural heritage. This fascination makes them want to try and become a part of Indian culture. At the same time Indians too, are quite curious about the West. They have accepted Western influences on Indian food, attire, art, music and many other things. However when it comes to the sacred institution of marriage, Indians still consider people from the West to be unwelcome representatives of a world that is too different and alien. And it is amidst this background that ‘FIRANGI BAHU’ is set.

The show will take viewers through the journey of a British girl, Camili Jonathan, who marries into the conservative Desai family in Rajkot, Gujarat.

The story starts with Pranay Desai (Rohit Bhardwaj) the youngest son of the Desai family, who is in London for higher studies and meets Camili Jonathan (Sippora).

Slowly through her eyes, Pranay begins to see India, his own country, in a new light. He begins to admire things that he had overlooked over the years, despite being an Indian himself. In the process, Pranay falls in love with Camili’s simple lifestyle and her perspective of India.

Aware of his conservative family background, he decides to marry Camili in London and return to India.

Commenting on this, Sharad Raj, Content and Programming Head, Sahara One, says, “At Sahara One we are constantly innovating with the aim of providing interesting and novel content to viewers. This is the first time that a foreigner is playing a bahu in a Hindi serial. This is clutter breaking; a real FIRST TIME event on Indian television. Moreover, this provides sufficient scope for drama and lighter moments. Viewers will enjoy watching a European lady adapt to a conservative Gujarati family. At the same time, her journey will result in a lot of drama. I hope viewers support us in our endeavour to bring them something new. And I hope they appreciate the effort we have made to do this.”

Adds Vipul D Shah, Managing Director & CCO (Chief Creative Officer), Optimystix Entertainment India Pvt. Ltd., "Firangi Bahu is a clutter breaking concept, which is an unusual and never-seen-before concept on Indian Television. Firangi Bahu is a slice of life, dramedy (Drama & Comedy) story of Camili Jonathan, a 20 year old British citizen, who falls in love with a Gujarati boy in London.

Motivated purely by love and devotion, she decides to settle in India in a joint Gujarati family (her sasural). This is in a way, a celebration of India and Indianness through a foreigner’s point of view. All characters and situations in the serial are endearing and believable."

Sahara One’s show ‘FIRANGI BAHU’, showcases the struggle of Camili Jonathan, a British girl, who enters India and its culture that is rich, diverse and different from her own. In the process she discovers her own ability to adapt, after getting married into a traditional, conservative Indian family and winning over members of the family with her knowledge and love of Indian culture.

‘FIRANGI BAHU’ will introduce the beautiful SIPPORA ZOUTEWELLE, a Dutch debutant actress, who will play the title role of FIRANGI BAHU. The Desai family will see an ensemble of seasoned actors like Indira Krishna, Pranoti Pradhan, Deepmala Parmar, Dilip Darbar, Hetal Puniwala, Paresh Bhatt and

Rohit Bhardwaj.

Kya Camili Ko Apnayega Desai Parivar?

Watch

‘FIRANGI BAHU’

STARTS 11TH NOV, 7:30 P.M. MON-FRI

ON SAHARA ONE

About Sahara One Television

Sahara One Television provides a strong mix of engrossing fiction and non-fiction entertainment and is popular for its star-studded mega events, dramas, mythological series, reality shows, kid’s programming, thrillers, feature films, film-based programmes, and much more. Not only does Sahara One Television provide a variety of shows across all the above genres, it also focuses on providing entertaining and engrossing portrayals of strong, independent thinking Indian women in its soaps and serials.

With a strong focus on quality content and innovative programming and promotions, Sahara One Television is poised to assume a position of strength amongst the mainstream Hindi General Entertainment Channels in India.

Sahara One Television is part of the umbrella brand Sahara One Media and Entertainment Ltd., whose other businesses include Sahara Motion Pictures - India’s biggest motion pictures production company, FILMY - a 24-hour digitally encrypted Hindi movie channel and FIRANGI – India’s first world television channel airing dubbed multilingual movies in Hindi.

Sahara One’s ‘FIRANGI BAHU’

Lead Protagonists - Character Sketch

Camili Jonathan - FIRANGI BAHU

played by Sippora Zoutewelle

Camili Jonathan is British girl who hails from London. She is soft-spoken, pretty and has blonde hair. She loves Indian culture and has immense knowledge about its history, literature and different religions.

She has read books by Rabindranath Tagore and Munshi Premchand. She finds India very colorful and loves talking about everything, from the Indian joint family system and food to poetry, festivals and literature. She comes from a broken family where her parents separated because of compatibility issues. She has read a lot about the spirit of togetherness in Indian families that is maintained even if there are family problems. This has impressed her immensely. We get to see her colorful perspective of India.

Ranjan Ben Desai - Mother in law

played by Indira Krishna

Ranjan Ben Desai is married to Purshottam Desai and is the mother of three sons. She loves her family and considers it her duty to keep its members united. She showers immense love on everyone. Ranjan Ben Desai comes from a conservative background and believes in tradition. She takes care of the entire household and without her permission no decision can be taken in the house.

Pranay Desai - Husband of Camili

played by Rohit Bhardwaj



Pranay is the youngest son of the Desai family. He is a very loving, strong and confident young man who cares deeply for his family. He is especially sensitive towards his mother’s feelings. He is a man of substance and is the pillar of the family. He goes to London School of Engineering to pursue his studies. It is here that he meets Camili Jonathan and falls in love with her.

1 comment:

  1. I like the way you described it and would like to see more from you. Sahara One Tv

    ReplyDelete