PVR introduces the Privilege Card at Director’s Cut

New Delhi: PVR Cinemas, the largest cinema exhibition company in India, today announces the launch of the DC Privilege® card, the first of its kind in house transaction platform and marketing scheme in the world of cinema entertainment at Director’s Cut (DC), its premium Cineplex brand, located at the Ambience Mall, Vasant Kunj, New Delhi. Conceived by Ajay Bijli, Chairman and Managing Director, DC Privilege® will offer a whole new level of movie watching experience and wealth of benefits to PVR Director’s Cut’s patrons in exclusivity, with the view toward expanding the format to the rest of the circuit at a later stage.

Merging entertainment and hospitality into the ultimate movie going experience, Director’s Cut today brings the DC Privilege® card. A reloadable store value card holding a monetary value ranging anywhere from Rs. 3,000 to a maximum of Rs. 50,000, the DC Privilege® card will make purchasing movie tickets online or at the box office or settling in-auditorium food and beverage bill a swift and seamless transaction. “Key in your card account number at the PVR Director’s Cut website or swipe your card at Director’s Cut’s box office or in the comfort of your seat during a show, and you are done. You will no longer have to be waiting for change or credit card approval, a process sometimes inconvenienced by jittery data networks.”

On the launch of Director’s Cut, Privilege cards, Mr. Renaud Palliere, CEO, International Development, PVR Ltd said, “We have always been on a spree to innovate and offer premium services to our movie lovers. The Privilege card will add the luxury of ease and convenience the unmatched cinema viewing experience at Director’s Cut coupled with exclusive privileges and perks available at like-minded retail brand partners like Diamond Tree, Johnson Watches, to name a few in the vicinity of the mall and beyond, including but not limited to Mistral.”

Ms Cherry Sahni, Director, Chief Designer for Diamond Tree commented, ”We are delighted to be one of the founding retail partners of the PVR Director’s Cut Privilege Card® initiative and extend exclusive privileges at our stores to Director’s Cut’s clientele”.

Likewise, Mr. Anil Madan, Director of Johnson Watches Company added: “PVR Director’s Cut and Johnson Watches share similar values in terms of product excellence and customer service quality, and we believe this natural synergy will be accretive for Director’s Cut Privilege Card® and benefit its members.

About PVR Ltd:

PVR is the largest and the most premium film entertainment company in India and is listed as the Most Trusted Brand in the Category of Entertainment by The Brand Trust Report, 2013. PVR currently operates a cinema circuit comprising 398 screens in 92 cinemas spread across 37 cities in India which also includes the Cinemax acquired properties. The premium brand of the multiplex ‘PVR Premiere’ comprises the Gold Class Cinemas catering to the esteemed urban consumers with numerous facilities. Redefining the cinema viewing experience for the movie aficionados, PVR’s Director Cut is the newest foray in luxury cinema. Further, with an aim to provide world-class immersive viewing, PVR opened IMAX® Theaters at Forum Bangalore & Phoenix Mumbai besides the ECX (Enhanced Cinema Experience) at Orion Mall, Bangalore & Kurla, and Mumbai. The company through its subsidiary, ‘PVR Pictures’ is involved in distribution of Indian and International films across India and also supports independent filmmakers by releasing their films under the ‘PVR Director’s Rare’ banner. Its other new subsidiary PVR Leisure Limited, a joint venture between PVR Ltd and L Capital, focuses on rolling out F&B and retail entertainment concepts including but not limited to Hospitality and Leisure / Gaming. The company’s retail entertainment venture PVR bluO is the largest bowling chain in India comprising 100 cosmic bowling lanes. Spread across 4 centres located in Gurgaon, Pune & Bangalore, bluO forms a part of the new subsidiary.

For further details please contact: Avian Media,Silky Chopra/ Kanika Berry / Chinmoyee Kalita, 9650303863/ 9810744517 / 9999874549