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Mar 13, 2014

Who will be the Next PM?

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In a series of interrelated opinion and exit polls over the next two months NDTV will be conducting among the biggest and most rigorous polling exercises ever - covering over 350 (out of the 543) Lok Sabha constituencies with a total sample size of over 2 lakh. The sample selection methodology is based on electoral rolls to ensure a random sample with other technology innovations and new methods of interviewing voters (for example, wherever feasible, women field-workers interviewed female voters).

Witness the biggest election coverage in the history of Indian television as NDTV presents the most credible, non-partisan, non-sensational election analysis.

The channel will also undertake a separate re-contact exercise through phone calls just before the elections to gauge shift of voters’ opinion over time. More than 350 constituencies will be covered across the opinion polls and the Exit Poll will also cover more than 350 constituencies. These opinion polls will be conducted in three phases which will seek to understand the mood of the nation and electoral preferences for parties; get a pulse of the nation and analyse shifts in voter perception and preference followed by an Exit Poll for seat prediction state-by-state.


Sample Size

  • First Opinion Poll 46,571
  • Number of Constituencies 154

Mode of Data Collection Computer Aided Personal Interviews (CAPI) will be conducted for all Polls to ensure better data quality

Pure Random Sampling of voters listed in the electoral rolls (for Face to Face Interviews)

NDTV will be using innovative methods to ensure better data quality which will include regular updates and tracking through mobile telephonic-surveys, votes to seats conversion based on proprietary IPR using homogenous swing zones, multi-party swings and margins of victory and changes in the extent of vote-splitting in each homogeneous swing zone.

Fieldwork and interviews conducted by Hansa Research Group.

                Watch Prannoy Roy and Dorab Sopariwala present India's BIGGEST EVER
                      Opinion Poll on Thursday 13 and Friday 14 March from 8-10pm

About NDTV

NDTV Ltd, founded in 1988, is India's largest news and infotainment network. It is home to the country's best and brightest reporters, anchors, camerapersons and producers. Offices and studios across the country host India's most modern and sophisticated production, newsgathering and archiving facilities. NDTV has an unmatched track record of successfully launching both news and lifestyle channels; NDTV 24x7 is a clear leader in the English news segment; NDTV Profit, a business plus channel, is India's number one markets’ news channel; NDTV India is amongst the country's leading Hindi news channels; while NDTV Good Time straddles issues from health and holistic healing to fashion and food. NDTV is credited with pioneering several broadcasting and programming initiatives in Indian television and has expanded into one of the nation's biggest broadcasting houses by growing beyond news broadcasting and venturing into non news verticals with NDTV Worldwide and NDTV Convergance. NDTV has received many accolades for pioneering causes and for taking a leading role in Corporate Social Responsibility. For more information visit www.ndtv.com


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