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Apr 16, 2014

Insecticides India Ltd bags “Innovation100” award by Inc India

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Insecticides India Ltd bags “Innovation100” award by Inc India

· Adjudged winner under the category “Innovation in Marketing”

New Delhi: Insecticides India Ltd (IIL), a leading agrochemical company which manufactures and markets several popular and international brands, has been conferred with the prestigious “Innovation100” award by Inc India*, the flagship publication of 9.9 media.

The company was declared winner under the category “Innovation in Marketing” for aggressive branding and marketing. The award recognizes the effort in pushing forward the company’s brand vociferously through innovative and unique measures.

“It is a moment of pride for us to have been conferred with such a prestigious award. The award is a testimony to our efforts towards making ILL a brand in the market. The company was started in 2002 and today it is a known agrochemical company in India and abroad. Our branding and marketing initiatives have played a major role in letting the company reach a position where it is today,” said Mr. Rajesh Aggarwal, MD, IIL.

IIL had been the first company in the country to have roped in Bollywood stars for brand promotion. Under its marketing initiative, the company had in the last few years entered into alliances with Japan’s Nissan to market its patented product Pulsor and Hakama and American Vanguard Corporation of the US for manufacturing and marketing its well-known brands Thimet and Nuvan in India.

Innovation 100 is a unique attempt of Inc India* to capture the role of mid-sized business community in the innovation journey of India by highlighting and celebrating 100 mid-sized companies that have demonstrated a flair for impactful innovation.

About Insecticides (India) Ltd

Insecticides (India) Ltd. (IIL) is a BSE & NSE Listed India’s leading and one of the fast growing agro chemicals manufacturing company. IIL has emerged as a front line performer in India’s crop care market with a top line of 650 Cr in last fiscal (2012-13) and is all set to touch 950 Cr this fiscal, growing at the handsome rate.

The company owns the prestigious Tractor Brand which is highly popular among the farmers. This umbrella brand of its agro products signifies the company’s deep connection with the farming community. The largest selling brands of IIL include Lethal, Victor, Thimet, Indan 4G, Hijack and Sharp.

The company has also entered into Technical and marketing MoU with American Vanguard Corporation (AMVAC), USA to manufacture and market “Thimet” and most recently “Nuvan”, an insecticide that is a household name in India.

The company has state-of-the-art formulation facilities in Chopanki (Rajasthan), Samba & Udhampur (Jammu & Kashmir) and Dahej (Gujarat). IIL also has technical synthesis plants at Chopanki and Dahej to manufacture technical grade chemicals such as Imidacloprid, Acetamiprid, Dichlorovos, Lambdacyhalothrin, D-Trans Allethrin, Glyphosate, Butachlor and Thiamethoxam etc. Providing the competitive edge by backward integration.

In 2012, IIL entered into a tie up with Japan’s Nissan Chemicals Industries Ltd to launch Pulsor, a patented fungicide for Paddy and Hakama, an advanced selective herbicide, in the Indian market.

Most recently, the company has also partnered with Japan-based Otsuka AgriTechno Co. Ltd (OAT) to set up a Joint Venture (JV) for research and development (R&D) of new agrochemical molecules. The two companies are setting up a state-of-the-art Research Centre in Bhiwadi, Rajasthan, which will employ both Japanese and Indian researchers.


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