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Apr 2, 2014

Vodafone Creates a Virtual World for its Consumers

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Taking the ‘BE SMART’ Mobile Internet initiative to a new height, Vodafone India has launched a 360 degree campaign aimed at engaging, educating and providing a better smartphone experience on the go to its customers. The campaign involves some very interesting and unique tools like augmented reality, RFID (radio Frequency Identification) etc to engage with the customers.

The ‘BE SMART’ campaign focuses on informing customers about relevant content, latest apps, and educating them how to get best from their smartphones through 3G. It involves an integrated multimedia approach and is running on radio, digital, print and outdoor. The key message - ‘Smartphones Can Do More with Vodafone 3G’, is driven in a stimulating and interesting manner, be it through videos & music, navigation, social networking or online gaming.

Vodafone has always been at the forefront of providing a differentiated experience to its customers. In an engaging approach, Vodafone has made use of Augmented Reality to transport its customers to the superfast world of 3G, giving them an extraordinary experience. To depict Vodafone’s superfast 3G internet speed, an experience zone was created at the Vodafone 3G world. It was a virtual smart world where a super fast flight was possible, a flight so fast that one could go around the world and return in less than 2 minutes. Fans were put into this virtual world with the use of technology. The Vodafone 3G world with live size augmented reality screens was on display across locations in Delhi and NCR.

In addition of Augmented Reality, the company took another step ahead to promote Vodafone 3G through an innovative mechanism called RFID (Radio Frequency Identification). When the user wears the RFID tag and connects with Vodafone , the same is flashed on his/her Facebook profile highlighting that they were at the Vodafone 3G world and also trending along with the #tag - #WHYWAIT on Facebook.

Spread over a month and across 15+ mediums, this campaign is easily one of the biggest campaigns for Vodafone – Delhi. The campaign has already hit mediums like Radio, Digital, OOH , Wall paintings for the fringe areas and activations are just round the counter.

This ‘BE SMART’ initiative is in line with Vodafone’s overall strategy to democratise data and enhance awareness on the benefits of mobile internet to both current as well as prospective customers. The new ‘BE SMART’ initiative projects real life situations with popular mobile applications ranging from videos & music, navigation, social networking, online gaming, live stock market updates etc. It engages with the audience communicating the message of ‘Smartphones are incomplete without Vodafone 3G’, in a stimulating and interesting manner.

About Vodafone India

Vodafone India is a member of the Vodafone Group and commenced operations in 1994 when its predecessor Hutchison Max acquired the cellular license for Mumbai. The company has operations across the country serving over 160 million customers. This journey is a strong testimony of Vodafone’s success in a highly competitive and price sensitive market. Vodafone India in its long-term commitment to India has been providing innovative, customer friendly and reliable products and services by continuously differentiating itself with a strong brand, best quality network, unique distribution and great customer service.

Vodafone has been receiving several awards and recognition across different segments. The company was recently recognized as India’s ‘Most Trusted Brand in Telecom category’ in the Brand Trust Report 2014 by the Trust Research Advisory. Vodafone was also recognized as ‘Most Respected At the Aegis Graham Bell Awards 2013, the company was awarded for excellence in ‘Service Innovation’ and ‘Innovation in Training and Learning’ categories. The company also received the ‘Best 3G services operator’ at the recent tele.net Telecom awards. In a survey conducted by Nielsen; Vodafone India has been recognized as the ‘Most Likeable Brand’ in the consumer services category. Vodafone India has also been making significant strides with its wide retail presence in the country. The company won the award for innovation in Retail, at International women leadership forum for the concept of Angel (all women) stores across the country. The company has been recognized as one of the ‘Best Employer of Choice’ in telecom sector by ‘Great Places to Work’ and Vodafone Business Services has been awarded the “Best Enterprise Service Provider” at the Frost & Sullivan Awards for three consecutive years in 2011, 2012 and 2013. On the technology front, the company has also won the Enterprise & IT Infrastructure Global Excellence Award for its Business Intelligence (BI) transformation project.

As a value based organization, Vodafone is committed to achieving the highest standards of Health, Safety and Well-being not only for its employees but also for all its partners. For creating such a responsible culture in the organization, the company recently received the Golden Peacock Occupational Health & Safety Award 2013. At Vodafone, sustainability is an integral part of the company’s mission and strategy, shaping the conduct of business every day. ‘Vodafone Cares’ is a platform to showcase all the good that we do for the society and we have championed several projects and initiatives under the three pillars of Education, Environment and Empowerment. Through the Vodafone Foundation, we are committed to enable people and use technology to address some of India’s most pressing challenges relating to education, health, equality and access. All our activities focus on the 4Ms of empowering individuals – m Health, m Education, m Agriculture and m Women.

Vodafone is one of the world's largest telecommunications companies with over 419 million customers in its controlled and jointly controlled markets as of 31 December 2013. Vodafone has equity interests in telecommunications operations in nearly 30 countries and around 50 partner networks worldwide. For more information, please visit: www.vodafone.com. Follow us on twitter @Vodafone IN

For further information, please contact: Vodafone India Corporate Communications Team at indiacorpcomm@vodafone.com , Adfactors PR – Vikas Kumar | 9811054648 | vikas.kumar@adfactorspr.com


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