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Aug 7, 2014

Seventynine.mobi to increase focus on technology led product innovations

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New Delhi : Seventynine, a subsidiary of Gruner+Jahr India and a mobile ad network with immense focus on technology led product innovations, today appointed Siddharth Kelkar as the new Lead for the Business. Kelkar was heading the company’s ad sales business and is taking over from co-founders Chirag Shah and Deven Dharamdasani.

​​Commenting on his new role, Kelkar says, “Powered by a robust product and the right team, Seventynine.mobi has successfully created a unique space for itself in the mobile app business. I am delighted to have this opportunity to drive the business further. Our objective for the next couple of years is to focus on the App jacket and app installs business in the country and create a global footprint.” App Jacket is the company’s patent-pending automated ad-integration technology that maximizes monetization opportunities for App Developers with premium Ad offerings.

Seventynine.mobi is a business unit of Networkplay Media and Kelkar will work together with the Management Team comprising of Viren Anand and Hitesh Trehan. “Siddharth’s unique skill set has been honed through years of relevant experience. We are confident of his capabilities and this appointment compliments the company’s accelerating footprint in the mobile advertising space. We give Chirag and Deven all credits for Seventynine’s success so far and wish them good luck for future endeavors” said the Management Team at Networkplay.

Speaking on the group’s commitment, Oliver Radtke, Chief Operating Officer, Gruner + Jahr, said “We are building a stronger mobile presence in the APAC region and India provides enormous opportunity. The acquisition of seventynine has been strategically important and is showing attractive growth and profits.”

Commenting on the association, Chirag Shah said, “Two years ago, Seventynine.mobi was just a start-up with a talented team and today it is a part of an International media group. Working with G+J has been great and now after a fruitful journey together it is time to move on.”

Deven Dharamdasani added, “App Jacket is the key to the success of Seventynine.mobi today. Post the acquisition by G+J India we focused our energies on delivering seamless quality videos along with scaling up our app install business and we have truly seen a tremendous growth in this in the past two years. We are proud of the success that seventynine.mobi has seen today with the constant support provided by G+J.”

About Siddharth Kelkar:
Has more than 13 years of relevant experience in media ad sales. Kelkar started his career with Bennett, Coleman & Co and has worked with Hindustan Times, Network18 Group, Zapak Digital Entertainment Ltd and Ozone Media. He has been responsible for Online & MobileAd network sales across various verticals. Since late 2012, Kelkar has been heading National Sales at Networkplay Media and has been responsible for sales and revenue generation in this role.

About Seventynine:
Seventynine is a business unit of Networkplay Media Pvt Ltd. and a subsidiary of Gruner+Jahr India in the mobile space. It comprises of four divisions viz., Distribution Platform (ad network), Analytics and Metrics for Mobile partners, Rich Media and Video (via app jacket) and M-Establishment (Studio) for App and WAP development for brands. Seventynine is serving video advertisements on 350+ Android applications and has worked with more than 150 brand across categories. Seventynine.mobi is also the leading player in the Android app install business in the country.

About Networkplay:
Acquired in March 2012, by Gruner + Jahr (G+J), a division of Bertelsmann, Networkplay Media Pvt. Ltd. is India’s fastest growing digital agency incubated in 2008 by Webchutney and funded by Capital18. With assets through alliances across various touch points, Networkplay today handles over 500 campaigns in a quarter and over 6 billion impressions per month across Web, DTH and Mobile platforms. It has also successfully run properties of global repute in the areas of events (ad:tech and iMedia Summit) and publishing (iMedia Connection) partnering with DMG events.

With association to over 1000 publishers and 450 advertisers, Networkplay today rightfully enjoys the position of a pioneer that turned around the business dynamics in the market since its inception in 2008.

The expansion of Networkplay through the acquisition of Seventynine in the mobile space in November 2012 and Yocaptcha! in 2013 clearly follows its German stakeholder, G+J’s strategic commitment to grow its digital business in the Indian market

About Gruner + Jahr:
Gruner + Jahr is the publishing division of European media conglomerate Bertelsmann SE & Co. KGaA. With over 500 media activities, magazines and digital offers in more than 30 countries, Gruner + Jahr is a market leader in many segments and is not only Europe’s biggest magazine publisher but one of the biggest publishers in the world. In fiscal year 2013, Gruner + Jahr generated revenues of Euro 2.1 billion. 74.9 percent of Gruner + Jahr is owned by Bertelsmann SE & Co. KGaA, 25.1 percent by the Hamburg publishing family Jahr.


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