Web Analytics Business News This Week Fabfurnish.com evolves the boring banners to daring banners! | Business News This Week

Sep 17, 2014

Fabfurnish.com evolves the boring banners to daring banners!

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We all know the 3 steps to make a consumer friendly website: ease in finding the product, showcasing the product, easy check out! But these days, it is equally important to have an interactive home page.

FabFurnish.com, India’s largest home décor portal became the first Indian e-commerce company to launch banners with products to click from banners.

Great ecommerce websites successfully connect a user to a product with a system that is efficient, easy and fun. While there are many aspects that go into creating conversions, this one is specifically important for user experience design.

Large visuals have a deeper impact on customers and further enabling the customer to enlarge every product on the banner increases engagement.

Keeping the online shopping experience fresh does not require a complex and costly tear-down every year, what it requires is good ideation.

The company has been paying close attention to the website details to make the website more and more interactive.

fabfurnish.comThe banners no more only have picturesque beauty but every product in it can be looked at with specification. Also, it is keeping in harmony with the overall feel of the website.

While it is important to keep the website simple, the simplicity can be played around in many ways and FabFurnish has exactly shown how.

Interestingly, in a span of just 3 days, the traffic of the website increased by 11%.

With great attention being paid on marketing strategies, creating effective creative content is just another step in the direction.

About FabFurnish.com:

FabFurnish.com is India’s largest online home store with the widest range of assorted home furniture, furnishings, décor and kitchenware from over 500+ local and international brands.

Founded by Vikram Chopra and Mehul Agrawal, the company was brought to India by well-known German incubator Rocket Internet.

Catering to the young, urban and aspirational consumers who seek to flaunt their cultivated taste for home & lifestyle within their budget, it envisions itself as a brand retailer by achieving a five-fold annual growth rate.

It stands apart from other players through its grand assortment of more than 60,000 products that define modern trends in home design, affordable prices, pan India shipment, varied payment options and excellent customer service.

Poised to become the biggest offline and online player in the market, the company has a retail presence in Delhi NCR, Bangalore, and plans to expand countrywide.


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