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Nov 6, 2014

LAVA emerges as the Largest Company in feature phones

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LAVA emerges as the Largest Company in feature phones & Second Largest Company overall amongst the Indian Handset Companies

Overtakes Karbonn to become the 2nd largest player in the Indian Mobile Phone Category as per import data for feature phones and smart phones

LAVA International Limited, a fast growing company in the mobile handset industry with an overall market share of 8% as per IDC estimates has become No. 1 feature phone company in the Quarter ending September 2014 and No. 2 company in the overall category (combining feature phones & smartphones) amongst the Indian handset companies as per the imports volume tracked by a leading independent market research firm Cybex Exim Solutions Pvt. Ltd.

LAVA International Limited as per Cybex Exim data imported a total of 5.3 million feature phones in this time frame putting it at No. 1 slot as compared to other Indian handset manufactures including Karbonn with 4.6 mn & Micromax at 5 mn shipments.

The data also highlights that in the second Quarter of 2014, Lava International Limited (Lava & Xolo combined) imported a total of 7.27 mn handsets in India, 13% more than the 3rd largest player.

Commenting on this development, Mr. Hari Om Rai, Chairman & Managing Director, LAVA International said, “India is one of the fastest growing mobile handset markets in the world, we are going through an exciting time.

The market offers huge potential to players who aim to consistently add value to consumer’s lives through good products. Our strong investment in a single-layered distribution network of over 1,200 distributors with focus in product engineering and R&D has helped us scale such a growth.”

LAVA International Limited
LAVA International Limited further aims to grab a stronger grip in the overall Indian mobile phone market and is investing approximately Rs 500 crore in a phased manner to set up its own manufacturing unit in India over the next couple of years. At present, the company carries out R&D and product engineering at Bangalore (India) and Shenzen (China). The proposed plant will have a monthly capacity of approximately 5 million units. Moreover, the company has partnered with Google and shall launch Android One devices, designed & developed in house, in Q1 of next year.

Commenting on the release of the data Mr. Amit Gupta, Cybex Exim said, “To understand the market dynamics we track the import shipments of various players on a daily basis. Domestic players have shown remarkable growth over the last two quarters, majorly credited to success of Indian brands like Micromax, LAVA & Karbonn. With local vendors reducing the price gap between entry level smartphone and feature phones, usage for mid-price phones is expected to increase at a high rate. At the same time recent launch of Android One devices is expected to drive more volumes in the price sensitive market with many other local players geared up to introduce their devices in the coming quarter.”

Cybex Exim’s data is an extensive import/export database report that provides information based on the combination of multiple product keywords and harmonized codes or any pre-defined parameters. The players taken into consideration in the database includes handset manufacturers such as Micromax, LAVA, Motorola, Karbonn, Gionee, Lenovo, Spice, Intex, Xolo, Panasonic, Zen, Maxx, Videocon, Xiaomi and Lemon.

Cybex Exim Solutions Pvt Ltd
About Cybex Exim Solutions Pvt Ltd

Cybex Exim, a market research venture with its expertise in data mining and data processing, was conceived with the aim of eliminating the information gap that has long hampered the Indian Foreign Trade scenario. Their forte lies in tracking & collating shipment data on a daily basis to facilitate real time data analysis.

About Lava International Limited LAVA International Ltd established in 2009, is amongst the top Indian brands in the mobile handset industry. Lava and Xolo are two brands that operate under the parent company. As a company that strives to understand customers’ requirements deeply and has a complete in-house R&D center to convert those needs into products, Lava International Limited brings in products that offer superior value through good quality and best-in-class features at the right price. Headquartered in New Delhi, India, the company has offices in Mumbai, Hyderabad, Kolkata, and abroad.


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