Business News This Week
In a truly game-changing move, Virgin Produced India, part of the Cinema Capital Group,makes its foray into the Hindi film industry with a film that perfectly amalgamates Indian and Western talent.The film tells a story of teenagers who start college as strangers, but leave as friends for life. A crazy ride of young preoccupations and aspirations - for the youth, by the youth, and backed by powerhouse names that believe in nurturing new talent and providing a platform for young urban artists to shine.
It doesn’t get bigger than this, as the film also marks the coming together of two music influencers, Oscar winning music composer and one ofthe world’s top selling recording artists ,A.R Rahman of Slumdog Millionaire & 127 Hours fame and Sir Richard Branson’s Virgin Produced. With music roots dating back to the founding of Virgin Records in 1972,the Virgin Group comprises over 100 companies in more than 50 countries worldwide.
Together these industry stalwarts unite to introduce a young talented bunch of actors, technicians and musicians capturing the essence of Generation-Next.
Producer Anil Kapoor says, “With the film, we look forward to taking Virgin Produced’s unique and successful business model, expanding it here in Bollywood and building a significant partnership that will cater to youth through a film that will truly be on par with global standards. We truly believe that the film will showcase young talent both in front & behind the camera.”
Adds producer Rhea Kapoor of Anil Kapoor Film Company, "Over the years, Virgin Produced has successfully reached out to a younger demographic and we are truly excited to co-produce this film with them. The movie is a coming of age story that truly epitomizes young India.”
Known to only associate with selective projects, adds global music sensation A.R. Rahman, “Growing up and discovering the world is one of the real highs of life for most of us . We hope to articulate this and put a unique sound to it in this movie as it's based on some real life experiences."
Samir Gupta, also a Producer on the film and the Managing Director of Cinema Capital Venture Fund says,“ “Given the talent associated with the project we are fortunate to bring together the vision of VPI of telling real stories of young India coupled with avante garde music which will resonate with todays audience sensibilities. We look forward to kick start and nurture the brand here in India.”
Says Jas Mann,Partner of Virgin Produced India, “We are delighted to join forces with Anil and Rhea on the film and look forward to a long and productive relationship. They are as passionate and dedicated to filmmaking as we are.”
About Anil Kapoor Film Company : Perhaps best known for his roles in SLUMDOG MILLIONAIRE, MISSION: IMPOSSIBLE – GHOST PROTOCOL and “24,” Indian superstar Anil Kapoor will produce the untitled film along with his daughter, Rhea Kapoor in association with Virgin Produced India. Most recently, Anil and Rhea co-produced the hit movie KHOOBSURAT, the first Disney-branded Hindi-language film in many years.
About Virgin Produced India :Launched in November 2013, Virgin Produced India is a revolutionary addition to the thriving Indian entertainment industry, with a full service operation that develops, produces and distributes Bollywood films – in addition to remaking Hollywood content for Indian audiences. The company is bringing a unique brand of youthful and irreverent content, along with a socially driven marketing focus to the Indian market, where more than half the population is under the age of 25. This new venture is leveraging the Virgin brand to attract India’s best creative talent and provide them with the tools to bring their most inspired work to Indian audiences.
About Cinema Capital: Cinema Capital Group is India’s first SEBI approved Venture Capital Fund.Cinema Capital Group manages over 28 Million USD$ worth of assets in the Indian Film Industry and has invested close to 24 Million USD$ across the 4 portfolio companies within its group. These companies have financed and distributed films grossing over 80 Million USD$ at the Indian domestic box-office in the last 5 years.
About Jas Mann : Jasbinder Singh Mann is a Partner of Virgin Produced India, the film and television development, packaging and production arm of the Virgin Group in India. He is an industry expert with more than 20 years of creative and business experience in film and music content. Having produced twenty-one #1 worldwide hit records, he is also co-owner of an extensive music publishing catalogue with EMI publishing. Jasbinder has spearheaded the distribution and production of over twenty feature films, including Fantastic Fear of Everything, Cabin Fever, Holy Motors, Flying Swords of Dragons Gate and The Imposter. Jasbinder is also co-founder of Pinewood Indomina Studios, a $250MM Film and television studios in the Caribbean/Latin America featuring the largest horizon tank in the world.
About Karan Boolani : Boolani holds a Masters Degree in Film and Television from Australia’s Bond University and has extensive experience in television commercial and Internet exclusive production. He directed the short film LA FOURCHETTE and the documentary THAT HEALING FEELING
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