Web Analytics Business News This Week Mphasis wins The Economic Times Best Tech Brands Awards 2015 | Business News This Week

Dec 17, 2015

Mphasis wins The Economic Times Best Tech Brands Awards 2015

IN · · Leave a Comment
Mphasis, a leading IT services and solutions provider, today announced that it has been awarded the ‘ET Best Tech Brands – Most Distinguished Digital Company 2015’ by The Economic Times. Mphasis was evaluated on brand equity, recall, usability and technology across 300 global technology brands. The award was presented under the category - Technology Service Providers in IT Services at the ET Best Tech Brand Summit that was held on December 17, 2015 at New Delhi.

The Economic Times Tech Brands 2015 is an initiative to recognize the best hardware, software and service providing companies in the country and the USP that defines the leaders in the B2B technology space. The Summit is based on a survey conducted by MRSS and The Economic Times across 300 technology brands by taking feedback from over 2500 people across eight selected cities. With an objective to obtain an innate understanding about consumer preferences, the survey is also an attempt to understand the reasons that prompt channel partners to choose specific brands over others.

The Best Tech Brands were chosen through a study and survey of CIO’s and End-users by The Economic Times & MRSS (largest independent Market Research Agency in India).

“Deep immersion into our customer's business has enabled us to live our brand. Powered by inquisitive minds, we are promoting a culture of experimentation and co-creation. This recognition from Economic Times is a morale booster and an encouragement for us to increase our momentum.” said Ganesh Ayyar, CEO & Executive Director, Mphasis

Source: business news


Post a Comment