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Sep 17, 2012

Advertising is a Waste of Resources

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Definitely not, now a day’s hardly can anyone imagine taking or launching a new product into the market without advertising. Advertising is a medium that bridges the gap between the consumer and the company’s product. It is because of advertising that people come to know about a particular product, its features uses, etc. Hardly does any person has a time to esquire about a new product, its features etc, nor would any one bother to do so. Even in case of purchasing the products for which they pay very huge amounts, take for example, Gold, Electronics, and Appliances, people depend on ads.

Now a days each and every company is struggling hard to make its own mark in the market, and for that they are constantly concentrating on improving and inventing new kinds of products. So, every day there are various kinds of qualitative and quantitative products launched in the market. If you are the one among those who believe that if the quality of the product is good, and you have been there in the market since how long. You are wrong to some extent.

Every day people watch and come across so many ads through seeing hearing etc. This definitely has an effect on them. People who spend crores on ads, hire professionals and stars or sports person, are not fools when they are doing so. They know that, what is there repeatedly in the view of the consumer, is there in his mind also, and influences his purchasing or choosing, decision while purchasing a particular product. Even if you are there in the market for a long time and are well established, you still need to advertise. Because there are new kinds of more qualitative and quantitative products flooding the market every day.

So, definitely advertising is not a waste of resources but the need of the hour.


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