Advertising is a Waste of Resources

Definitely not, now a day’s hardly can anyone imagine taking or launching a new product into the market without advertising. Advertising is a medium that bridges the gap between the consumer and the company’s product. It is because of advertising that people come to know about a particular product, its features uses, etc. Hardly does any person has a time to esquire about a new product, its features etc, nor would any one bother to do so. Even in case of purchasing the products for which they pay very huge amounts, take for example, Gold, Electronics, and Appliances, people depend on ads.

Now a days each and every company is struggling hard to make its own mark in the market, and for that they are constantly concentrating on improving and inventing new kinds of products. So, every day there are various kinds of qualitative and quantitative products launched in the market. If you are the one among those who believe that if the quality of the product is good, and you have been there in the market since how long. You are wrong to some extent.

Every day people watch and come across so many ads through seeing hearing etc. This definitely has an effect on them. People who spend crores on ads, hire professionals and stars or sports person, are not fools when they are doing so. They know that, what is there repeatedly in the view of the consumer, is there in his mind also, and influences his purchasing or choosing, decision while purchasing a particular product. Even if you are there in the market for a long time and are well established, you still need to advertise. Because there are new kinds of more qualitative and quantitative products flooding the market every day.

So, definitely advertising is not a waste of resources but the need of the hour.

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In India more money is spent in advertising than on quality of the product

Yes, because people believe that, to survive in today’s competitive world, it is a must people should remember the product, hear more about it and see more about a product, if it needs to be sold or purchased. So all the importance is given to the advertisement of a product, than to improve the quality of the product. Every day the market is flooded with new kind of products, people have wide choice, either in quality or in quantity. So, it has become natural to give more importance to advertising.

If we look back to the olden days, there were few products to choose from and those that were there in the market were qualitative products, people had no second thoughts in their minds to choose a product. The company or the organizations offering products also stood up to the expectations of the people. But things are quiet different now, today there is cut throat competition, in every field and even more in the fields concerning the sales of the products.

If there is any thing that matters, it is how the products would move in the market and how sales can be achieved and profits generated. And for all this to happen, the product should be more and more in the memory of the consumer, the more in his eyes and ears the product will be, the more the sales will be. This formula is right, the consumer purchases a product once on a trial basis, after seeing or hearing an add. But he will come back to buy the same product, only when he is satisfied with the quality. This is the ground truth, advertising does help sales of a product for the first time or in the initial stages, but if one is looking for a long term sales of a product, definitely, quality is what matters.

So, people looking for long term business need to concentrate on quality and people looking for initial business should concentrate on advertising.

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Top 10 Advertisements in India

In the world of commercials and advertising some of ads left their impression. No matter consumers purchase these products or not, but they remember these commercial for long time. I have listed the top 10 advertisements in India, as per the my choice not over any sort of ranking. The views about the ads are personals and wrote the piece for the readers to enjoy. And not endorsing these products.


1. Kit Kat:Take a Break
KitKat the name is interesting like the advertisement. Take a break, obviously you can take a break enjoying this advertisement. The animation of birds alongwith top bollywood song is a great combination and much fun to watch it. Personally, I enjoy this ad whenever it appears on screen. Here you can enjoy too!



2.Hero MotoCorp Ltd: Hero MotorCorp Official Theme Song by A R Rehman: One of best motivating ads in India. The music composition of Rehman has been touching million hearts across the globe. The music is not only edorsing product of hero group but also motivating people over various challenges. Here you can watch it here, enjoy!



3. Coca-Cola India: Song: A best song in the advertisement segment on small screens. The song is very entertaining, and having kids voice in music making it more interesting. While enjoying the song you can also drink a coca-cola while having a break from your favorite show.




4. Cadbury India: Cadbury Dairy Milk- Kiss Me: Cadbury chocolate is the favorite of teens today in India. It is favorite because of the quality and taste and the advertisement making it more appealing. In this ad you can see the passion for chocolate and a tune the is enough to appeal too.




5. Flickart.com: It is one of the interesting ads about the online shopping. The kids act is sure to draw the attention of consumers across India. Best thing about the ad is the acting and the comic at the end. Watch it you'll enjoy it.




6. Accenture: The commercial about the power of outsourcing, and it also demonstrating the power of the company in completing projects. The ad is also defining the market leader in the field of outsourcing business.




7. OLX : Sab Kuch Bikta hai : Here comes another ad about online shopping in India. The ad not only interesting but also entertaining audience. I never miss this ad, no matter if it appears in one of my interesting tv shows.



8. Apex Ultima Asian Paints: The ad about paints are many more, there is something special about this ad or commercial that combining the family sentiments, social relation and house paint. A paint that give you more recognition, believe it?




9. Limca: Time to refresh with a bottle of Limca in the summer. The best tune in this ads has been enthralling audience for long time. Well composed song in this commercial helping the viewers think about a romantic theme with a cool-drink.



10. Surf excel: Daag Ache Hai! The cute acting of kids endorsing the detergent is the effective way to reach the millions of the people. Probably it the best commercial I've ever seen and one of my favorite ads.



Bonus:
Happy Dent : Last but not least commercial. This ad is about the happy dent that can shine you teeth. The ad is about using this product and it is dramatized not real. Despite having graphics and animations this commercial looks very interesting. Watch it you'll enjoy it.



And if you feel any good commercial is missing in the list, let me know I'll include. Thanks for reading!

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