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Nov 21, 2012

Pepsi becomes IPL Sponsor for next Five Years

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From now on you’ll see Pepsi’s name on the upcoming IPL logo as Pepsi has won the rights of IPL sponsorship for the next 5 years. As per reports Pepsi has paid an amount of Rs 396.8 Crore to win this title rights. Earlier this year the previous sponsor DLF has withheld its sponsorship from this format of Cricket and never renewed or applied for bids. BCCI also held bid events which have ended in August and the result is disclosed today. DLF personnel has said to the press that they will be supporting other formats and association related to Cricket but now will not sponsor for IPL.

The sponsorship price paid by Pepsi for IPL is almost double what DLF has paid five years ago. The Pepsi sponsorship will end in 2017. Next year’s IPL will commence in April and you will see a new logo with Pepsi IPL written on it. In the first season of IPL, Rajasthan Royals won the championship and this last season it’s Kolkata Knight Riders.

If you’ve little knowledge on IPL, then here it’s small summary from Wikipedia:

The Indian Premier League (IPL) is a professional league for Twenty20 cricket championship in India. It was initiated by the Board of Control for Cricket in India (BCCI), headquartered in Mumbai, Maharashtra and is supervised by BCCI Vice President Rajeev Shukla, who serves as the league's Chairman and Commissioner. It is currently contested by nine teams, consisting of players from around the cricketing world.


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