USHA launches its new range of USHA Striker Fans

New Delhi, June 1: Usha International, one of India’s leading consumer durable company and the ‘official Partner’ of Mumbai Indians (MI) team in the 8th season of the Indian Premium League launched its all new range of superfast Usha Striker Fans during this IPL season. This range was unveiled in presence of the 2015 IPL winning team, Mumbai Indians players Rohit Sharma, Lasith Malinga and Harbhajan Singh. Association with Mumbai Indians has been a part of Usha’s larger effort in promoting sports and a healthy lifestyle among the younger audience.

As a part of the collaboration with Mumbai Indians, Usha created exclusive marketing campaigns involving marquee players of the team – Rohit Sharma, Lasith Malinga and Ricky Ponting. The star cricketers were seen in full spirit and playful mood in three Youtube films which were shot as a part of the campaign. Usha also announced a special campaign ‘I Am Striker’ for MI fans on the Usha Fans Facebook page. As a part of gratification the contest entitles winners to get exciting Mumbai Indian merchandise.

The range of Usha Striker fans includes the Striker Millennium, Super Striker, Striker Neo, Striker One, and Striker Table, Wall & Pedestal fans. This range complements all modern, traditional and transitional decor setups and is available in an assortment of different colours.

Usha Striker fans gives superfast cooling owing to its high lift blade angle, speed and efficient air delivery functions. Additionally, wobble-free operation helps user enjoy the comfort of their room in style even during low voltages. All Striker fans are available in metallic and matte finish for better aesthetics and superior high permeability grade electric steel lamination to ensure high durability and a longer shelf life. The Usha Striker Millennium is available in eight metallic shades while the Usha Super Striker is available in five colours. The Striker Neo and Striker One are available in Brown, White and Ivory colours. The Striker range of fans is priced at Rs. 1950/- to Rs.2200/- and is available across India with two years warranty.

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HTC Sponsors Kings XI Punjab

Kings XI Punjab signs HTC as their Official Principal Sponsor for IPL Season 8

New Delhi, January 08, 2015: Gearing up for the eighth season of the most awaited tournament of the year - Indian Premier League, Kings XI Punjab today announced HTC, the telecom giant as an official principal sponsor for IPL 2015.

HTC will occupy the right chest position on Kings XI Punjab’s playing jersey. This association will take ahead, the brands existing relationship, which was established during the Champions League T20 2014.



Announcing the tie-up, Mr. Faisal Siddiqui, Vice President & Country Head, HTC India said, “We are thrilled to extend our partnership with the Kings XI Punjab, which has emerged as one of the most stimulating and renowned teams in IPL. The year 2014 was very impelling for us where we managed to perforate the mass market, yet retaining the ‘premium’ and ‘innovation’ element in all our products and designs.

With a strong vision in mind and this trustworthy partnership, we are confident that we’ll be successful in our Pursuit of Brilliance. We see this as the beginning of a longer and bigger association with the Kings XI Punjab in the years to come.”



On HTC being an official principal sponsor, Fraser Castellino, Chief Operating Officer, Kings XI Punjab, said, “HTC is a globally recognized brand and revered as a leader in technology and innovation and we at Kings XI Punjab are delighted to partner with them again. Both KXIP and HTC have the potential to take on the world. HTC will be occupying the right chest position on the Kings XI Punjab playing jersey for IPL8. We look forward to this partnership and hope it grows from strength to strength.”



The Kings XI Punjab-HTC partnership has been stitched together by Creatigies Communication, an independent, integrated marketing agency working across multiple platforms i.e. Sports, Fashion, Entertainment, and Media. “Long-term partnerships work best for both the brand and the team, where they draw from each other’s strengths. We are glad to see this association continue and grow” said Navroze D Dhondy, Managing Director, Creatigies.



Both the brands have similar synergies and represent youth and vibrancy and thus the partnership is strategically significant in further connecting with the fans / users effectively.

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American Appraisal Releases IPL Brand Evaluation Report 2014

American Appraisal has come out with a concise report on brand values in the Indian Premier League (IPL). The report is based on a survey of 300 key participants of the IPL ecosystem – team managements, sponsors, advertisers, advertising agencies and broadcasters.

The report incorporates a thorough analysis of the entire stream of cash flows available to franchises, and breaks it down into two parts – those cash flows that are attributable to brand strength (team sponsorship, merchandising, etc.) and those that are not brand related (share of central pool sponsorship, broadcasting, etc.). Brand value has been estimated only on the basis of the cash flows that are attributable to brand strength.

Chennai Super Kings and Mumbai Indians have emerged as the most powerful brands (valued at USD 72 million each) with Kolkata Knight Riders following closely behind (at USD 69 million). Royal Challengers Bangalore (USD 51 million), Rajasthan Royals (USD 45 million) and Delhi Daredevils (USD 40 million) are in the middle, with Kings XI Punjab (USD 32 million) and Sunrisers Hyderabad (USD 25 million) at the bottom of the barrel.

The report highlights the increasing importance of merchandising in the growth and realization of brand value of the franchises. It draws the readers’ attention towards the huge difference between the merchandizing markets for say, the La Liga of Spain (USD 2 billion) versus the IPL (USD 40 million). In other words, despite a population that is 25 times larger, and an economy that is at least 25% larger (and growing much faster), India’s IPL is only 2% of Spain’s La Liga. Clearly, there is massive potential for growing the merchandizing market.

American Appraisal expects the franchises to come out with innovative business models over the next few years to monetize this massive opportunity. Accordingly, it expects the merchandizing market to grow ten-fold by 2020, from USD 40 million to USD 400 million.

In terms of the survey results, the report claims that according to most respondents, the popularity of the IPL has either increased or stayed the same over the last 6 years. Advertisers and sponsors continue to want to associate with the IPL, with 57% respondents claiming to have increased their advertising spend on the IPL over the last six years.

Also, highlighting the sheer importance of IPL as a platform for advertisers to reach out to their target customers, as many as 57% of the respondents mentioned that they spend 2-10% of their annual advertising budget on the IPL.

For information on American Appraisal, please visit:
http://american-appraisal.co.in/IN/AmericanAppraisal.htm

Media Contact Details: Naina RS, Madison PR, ,+91-9870402345 , naina@fort.madisonindia.com , Sarah Rajan, Madison PR, ,+91-9920495218 , sarah@fort.madisonindia.com

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Srinivasan to quit as BCCI President?

The cricket politics has been floating in the country after the successful ending of the IPL 6 in India. The tournament was a big success hanging career of some players and chief of organization. Some players were being arrested and in custody for spot fixing and some believe that the roots of fixing games could me deeper than expected. New Delhi police have been investigating into the matter further, and everyday there has been updated adding to the issue.

Pressure has been mounting on the existing BCCI chief N Srinivasan as his son-in-law and Chennai Super Kings principal Gururnath Maeiyappan was alleged in the spot fixing. The cricket politics is active as the tournament is complete and leaders involved with the gentle men have been started making their version over the issue loudly and clearly.

Media have reported the versions of the leaders Sharad Pawar, Jagmohan Dalmiya, Jyotiradiya Scindia, Rajiv Shukla and Arun Jaitley over the issue. It is believed that ball is in the court of Srinivasan to step down as the chief of BCCI. However, Srinivasan had told media that he won’t be leaving the position.

If the electoral process is being taken into consideration for impeaching the BCCI chief, then it would be a big number game and the leaders of various cricket boards and association would participate and decide about the matter.

According to some media reports, few boards in the BCCI were in favor of Srinivasan and the number game in the cricket politics to decide the fate of the existing BCCI president.

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Choose Batting or Betting

The scam in IPL spot fixing has puzzled many fans across the world – whether to like the Batting or Betting. The game is known for the simplicity and glamour, where Sachin Tedulkar is considered as God of Cricket, finally seems fading its color due the betting instead of batting.

Most of the cricket lovers like batting, would like to see a batsman scoring 100s, 50s in the score board. But when the betting over rule the genuine form of cricket leaving fans mesmerizing - what is all about the betting instead of batting.

Officially it is the bad practice and a gambling illegally. What about if it could be legalized? Well, in a country having second largest population, there it sounds simple impossible. Because law can be enacted easily but it will be hang in balance when it comes implementing it practically.

According to some reports, the international don Daud Ibrahim was the master mind in the spot fixing scam, it might be because IPL is not only game to entertain or show the first class cricket rather to show & exhibit the money power it has.

From the auction to dance of the cheer gals, all are the act of money. Somewhere, it was mentioned that a six or four in the IPL match may cost around some lacs. If that aspect is taken into consideration, then the profit from the IPL would be in some hundred crores.

If the players have been paid huge amount the play the matches by the franchise owners, then why do they getting into spot fixing? Is there any other reason apart from money to result the fixing, betting of IPL matches.

Whatever may the cause be, it is enough to fade the charm of the IPL matches. It simply converted into Batting into Betting.

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Sreesanth Tweets: Harbhajan a Backstabber

Sreesanth tweeted, Calling Harbhajan as a backstabber. "Very disappointed that yesterday's incident, (Thursday's spat between Gautam Gambhir and Virat Kohli) is being compared to slap gate. I need to tell the world the truth, it wasn't my fault."

Sreesanth, tweeting, claimed that the spinner lost his cool and hit him with his elbow, when he went to shake his hand. He said that the incident was planned and Harbhajan never slapped him.


He said in his tweets: "All blamed me for getting emotional ..??c mon who doesn't get emotional when u know the person who u worship is a backstabbing person Nd .. disgusting ..that's all I can say..u should get hold of the video..them u all will know the truth..what he did is completely out of control."

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IPL franchisees to pay Players in Rupees instead of Dollars

Indian Premier League’s (IPL) team players' three years'contracts will end in 2014 and a new auction will be held. As per the statement of one BCCI official, IPL team owners are sought to auction for players, whether Indian or foreign, in rupees instead of dollars. BCCI also seems to agree with the suggestion.

Due to the fluctuating prices of Dollar, it has been a headache for IPL team owners while paying to the players. When IPL started in 2008, players are auctioned with 40 rupees a dollar. As now the rupee has fallen unexpectedly down and also fluctuating very much, it has been reported that IPL owners will be auctioning with Rupees. Some of the foreign players don’t take wages in rupees and prefer dollars. So the auction in 2014 may go with rupees while the in next year’s IPL, players will be paid with dollars.

Apart from that there is also one suggestion from an IPL franchisee to fix a minimum sponsorship rate for each team, so that it can help them to retain the team’s financial health. As the above reports are not confirmed yet, we really doubt what will be the reaction of foreign players to the dollar-rupee shift.

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Pepsi becomes IPL Sponsor for next Five Years

From now on you’ll see Pepsi’s name on the upcoming IPL logo as Pepsi has won the rights of IPL sponsorship for the next 5 years. As per reports Pepsi has paid an amount of Rs 396.8 Crore to win this title rights. Earlier this year the previous sponsor DLF has withheld its sponsorship from this format of Cricket and never renewed or applied for bids. BCCI also held bid events which have ended in August and the result is disclosed today. DLF personnel has said to the press that they will be supporting other formats and association related to Cricket but now will not sponsor for IPL.

The sponsorship price paid by Pepsi for IPL is almost double what DLF has paid five years ago. The Pepsi sponsorship will end in 2017. Next year’s IPL will commence in April and you will see a new logo with Pepsi IPL written on it. In the first season of IPL, Rajasthan Royals won the championship and this last season it’s Kolkata Knight Riders.

If you’ve little knowledge on IPL, then here it’s small summary from Wikipedia:

The Indian Premier League (IPL) is a professional league for Twenty20 cricket championship in India. It was initiated by the Board of Control for Cricket in India (BCCI), headquartered in Mumbai, Maharashtra and is supervised by BCCI Vice President Rajeev Shukla, who serves as the league's Chairman and Commissioner. It is currently contested by nine teams, consisting of players from around the cricketing world.

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Home ground of Pune Warriors India - Subrata Roy Sahara Stadium

Press Release
Pune, April 6, 2012: The much anticipated opening ceremony of the home ground of Pune Warriors India - Subrata Roy Sahara Stadium in Pune will see the coming together of India’s noted celebrities including Shahenshah of Bollywood, Shri Amitabh Bachchan and Bollywood divas of the likes of Dia Mirza, Sameera Reddy, Priyanka Chopra, Preity Zinta, Prachi Desai, Neha Dhupia, Bipasha Basu and Jacqueline Fernandes. The celebratory evening will be one to remember as it will see an unforgettable fanfare of cultural performances followed by spell of glitz and glamour. The ceremony will be aired on Sunday, April 8 at 6.55 p.m on Sahara One, Filmy and Firangi.

The viewers will experience a remarkable treat of cultural performances with 120 dholak and trumpet players along with 100 lezim dancers showcasing their talent along with an act by 192 cultural dancers. The evening will then be fired up with spellbound performances by the Bollywood divas of the likes of Bipasha Basu, Priyanka Chopra, Diya Mirza, Preity Zinta, Sameera Reddy, Jacqueline Fernandes, Prachi Desai, and Neha Dhupia who will sizzle on the dance floor with their scintillating moves representing various regions of India.


The opening ceremony of the Subrata Roy Sahara Stadium promises to be the biggest entertainment burlesque with an electrifying blend of culture and bollywood put together on the same platform. So make this Sunday your super Sunday by grabbing a seat in front of your TV set and experience a spectacular evening of glitz and glamour.

For Further Information Please Contact:
Phool Hasan
9827092823

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Dish TV offers IPL on SET MAX HD for free

Press Release
New Delhi: With the maximum number of HD channels and services, Dish TV brings bonanza time for sports lovers offering IPL in HD feed FREE for their HD customer base. Dish TV India-Asia’s largest DTH operator; bring the Indian Premiere league (IPL) action in high definition (HD) on SET Max with no cost.

Speaking on the occasion, Salil Kapoor, Chief Operating Officer, Dish TV India said, “Dish TV has recently launched a revolutionary product Dish truHD+, we provide bouquet of services to meet the demands of our customers need. Dish TV HD customer base can enjoy watching IPL, the flavour of the season at no cost. We are sure that the experience of watching cricket action live on high definition would enthral our customers. We are looking to further expand our HD customer base as Dish truHD+ has got overwhelming response from the market.”

Dish truHD customers can catch the MAX HD on channel 82 on its channel bouquet.

About Dishtv India
www.dishtv.in
Dishtv is India’s largest direct-to-home company and part of the biggest media conglomerate – Zee Group. Dishtv has on its platform 330+ channels and services including 21 audio channels with 12.5 million subscribers, which is growing. The company has a vast distribution network of about 1400 distributors and 55,000 dealers that spans around 6600 towns across the country. Dishtv has 24*7 call centre with 1600 seats in 11 different languages to take care of subscriber requirements at any point of time.
For further information contact:
Atul Malikram
9827092823

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