USHA launches its new range of USHA Striker Fans

New Delhi, June 1: Usha International, one of India’s leading consumer durable company and the ‘official Partner’ of Mumbai Indians (MI) team in the 8th season of the Indian Premium League launched its all new range of superfast Usha Striker Fans during this IPL season. This range was unveiled in presence of the 2015 IPL winning team, Mumbai Indians players Rohit Sharma, Lasith Malinga and Harbhajan Singh. Association with Mumbai Indians has been a part of Usha’s larger effort in promoting sports and a healthy lifestyle among the younger audience.

As a part of the collaboration with Mumbai Indians, Usha created exclusive marketing campaigns involving marquee players of the team – Rohit Sharma, Lasith Malinga and Ricky Ponting. The star cricketers were seen in full spirit and playful mood in three Youtube films which were shot as a part of the campaign. Usha also announced a special campaign ‘I Am Striker’ for MI fans on the Usha Fans Facebook page. As a part of gratification the contest entitles winners to get exciting Mumbai Indian merchandise.

The range of Usha Striker fans includes the Striker Millennium, Super Striker, Striker Neo, Striker One, and Striker Table, Wall & Pedestal fans. This range complements all modern, traditional and transitional decor setups and is available in an assortment of different colours.

Usha Striker fans gives superfast cooling owing to its high lift blade angle, speed and efficient air delivery functions. Additionally, wobble-free operation helps user enjoy the comfort of their room in style even during low voltages. All Striker fans are available in metallic and matte finish for better aesthetics and superior high permeability grade electric steel lamination to ensure high durability and a longer shelf life. The Usha Striker Millennium is available in eight metallic shades while the Usha Super Striker is available in five colours. The Striker Neo and Striker One are available in Brown, White and Ivory colours. The Striker range of fans is priced at Rs. 1950/- to Rs.2200/- and is available across India with two years warranty.

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HTC Sponsors Kings XI Punjab

Kings XI Punjab signs HTC as their Official Principal Sponsor for IPL Season 8

New Delhi, January 08, 2015: Gearing up for the eighth season of the most awaited tournament of the year - Indian Premier League, Kings XI Punjab today announced HTC, the telecom giant as an official principal sponsor for IPL 2015.

HTC will occupy the right chest position on Kings XI Punjab’s playing jersey. This association will take ahead, the brands existing relationship, which was established during the Champions League T20 2014.



Announcing the tie-up, Mr. Faisal Siddiqui, Vice President & Country Head, HTC India said, “We are thrilled to extend our partnership with the Kings XI Punjab, which has emerged as one of the most stimulating and renowned teams in IPL. The year 2014 was very impelling for us where we managed to perforate the mass market, yet retaining the ‘premium’ and ‘innovation’ element in all our products and designs.

With a strong vision in mind and this trustworthy partnership, we are confident that we’ll be successful in our Pursuit of Brilliance. We see this as the beginning of a longer and bigger association with the Kings XI Punjab in the years to come.”



On HTC being an official principal sponsor, Fraser Castellino, Chief Operating Officer, Kings XI Punjab, said, “HTC is a globally recognized brand and revered as a leader in technology and innovation and we at Kings XI Punjab are delighted to partner with them again. Both KXIP and HTC have the potential to take on the world. HTC will be occupying the right chest position on the Kings XI Punjab playing jersey for IPL8. We look forward to this partnership and hope it grows from strength to strength.”



The Kings XI Punjab-HTC partnership has been stitched together by Creatigies Communication, an independent, integrated marketing agency working across multiple platforms i.e. Sports, Fashion, Entertainment, and Media. “Long-term partnerships work best for both the brand and the team, where they draw from each other’s strengths. We are glad to see this association continue and grow” said Navroze D Dhondy, Managing Director, Creatigies.



Both the brands have similar synergies and represent youth and vibrancy and thus the partnership is strategically significant in further connecting with the fans / users effectively.

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