HTC Sponsors Kings XI Punjab

Kings XI Punjab signs HTC as their Official Principal Sponsor for IPL Season 8

New Delhi, January 08, 2015: Gearing up for the eighth season of the most awaited tournament of the year - Indian Premier League, Kings XI Punjab today announced HTC, the telecom giant as an official principal sponsor for IPL 2015.

HTC will occupy the right chest position on Kings XI Punjab’s playing jersey. This association will take ahead, the brands existing relationship, which was established during the Champions League T20 2014.



Announcing the tie-up, Mr. Faisal Siddiqui, Vice President & Country Head, HTC India said, “We are thrilled to extend our partnership with the Kings XI Punjab, which has emerged as one of the most stimulating and renowned teams in IPL. The year 2014 was very impelling for us where we managed to perforate the mass market, yet retaining the ‘premium’ and ‘innovation’ element in all our products and designs.

With a strong vision in mind and this trustworthy partnership, we are confident that we’ll be successful in our Pursuit of Brilliance. We see this as the beginning of a longer and bigger association with the Kings XI Punjab in the years to come.”



On HTC being an official principal sponsor, Fraser Castellino, Chief Operating Officer, Kings XI Punjab, said, “HTC is a globally recognized brand and revered as a leader in technology and innovation and we at Kings XI Punjab are delighted to partner with them again. Both KXIP and HTC have the potential to take on the world. HTC will be occupying the right chest position on the Kings XI Punjab playing jersey for IPL8. We look forward to this partnership and hope it grows from strength to strength.”



The Kings XI Punjab-HTC partnership has been stitched together by Creatigies Communication, an independent, integrated marketing agency working across multiple platforms i.e. Sports, Fashion, Entertainment, and Media. “Long-term partnerships work best for both the brand and the team, where they draw from each other’s strengths. We are glad to see this association continue and grow” said Navroze D Dhondy, Managing Director, Creatigies.



Both the brands have similar synergies and represent youth and vibrancy and thus the partnership is strategically significant in further connecting with the fans / users effectively.

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American Appraisal Releases IPL Brand Evaluation Report 2014

American Appraisal has come out with a concise report on brand values in the Indian Premier League (IPL). The report is based on a survey of 300 key participants of the IPL ecosystem – team managements, sponsors, advertisers, advertising agencies and broadcasters.

The report incorporates a thorough analysis of the entire stream of cash flows available to franchises, and breaks it down into two parts – those cash flows that are attributable to brand strength (team sponsorship, merchandising, etc.) and those that are not brand related (share of central pool sponsorship, broadcasting, etc.). Brand value has been estimated only on the basis of the cash flows that are attributable to brand strength.

Chennai Super Kings and Mumbai Indians have emerged as the most powerful brands (valued at USD 72 million each) with Kolkata Knight Riders following closely behind (at USD 69 million). Royal Challengers Bangalore (USD 51 million), Rajasthan Royals (USD 45 million) and Delhi Daredevils (USD 40 million) are in the middle, with Kings XI Punjab (USD 32 million) and Sunrisers Hyderabad (USD 25 million) at the bottom of the barrel.

The report highlights the increasing importance of merchandising in the growth and realization of brand value of the franchises. It draws the readers’ attention towards the huge difference between the merchandizing markets for say, the La Liga of Spain (USD 2 billion) versus the IPL (USD 40 million). In other words, despite a population that is 25 times larger, and an economy that is at least 25% larger (and growing much faster), India’s IPL is only 2% of Spain’s La Liga. Clearly, there is massive potential for growing the merchandizing market.

American Appraisal expects the franchises to come out with innovative business models over the next few years to monetize this massive opportunity. Accordingly, it expects the merchandizing market to grow ten-fold by 2020, from USD 40 million to USD 400 million.

In terms of the survey results, the report claims that according to most respondents, the popularity of the IPL has either increased or stayed the same over the last 6 years. Advertisers and sponsors continue to want to associate with the IPL, with 57% respondents claiming to have increased their advertising spend on the IPL over the last six years.

Also, highlighting the sheer importance of IPL as a platform for advertisers to reach out to their target customers, as many as 57% of the respondents mentioned that they spend 2-10% of their annual advertising budget on the IPL.

For information on American Appraisal, please visit:
http://american-appraisal.co.in/IN/AmericanAppraisal.htm

Media Contact Details: Naina RS, Madison PR, ,+91-9870402345 , naina@fort.madisonindia.com , Sarah Rajan, Madison PR, ,+91-9920495218 , sarah@fort.madisonindia.com

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