Set Max Television to Premiere Goliyon Ki Raaseela Ram-Leela

Mumbai: MAX, the premium Hindi movies and special events channel brings to you the MAX Television Premier of the romantic drama film directed by Sanjay Leela Bhansali, ‘GOLIYON KI RAASEELA - RAM-LEELA ’ on Sunday, 16th March at 9PM only on MAX.

The film is an adaptation of Shakespeare's Romeo and Juliet, set in violent times. In a Gujarati village, Ranjaar, infamous for its unrestricted manufacture and sale of arms and ammunition, two clans, Rajari and Sanera, have been at loggerheads with each other for over 500 years. The film opens with a violent dispute between the two over petty matters. Despite various tussles between the heads of the families, Ram (Ranveer Singh), boldly enters the house of the Saneras during the festival of Holi and frolics with Leela (Deepika Padukone) which marks the start of the love affair between the two.

Speaking about his experience of getting into shape for his entry song experience, Ranveer Singh states, “For my entry song – Ram Ji ke chal dekho, I followed probably the most intense training program I have ever been through to get into the shape that I had to for the song. It was well worth it now that I see it on screen. I am really happy that I look like that at least once in my life and it has been captured in celluloid.”

Recalling the experience of shooting the songs of the film, Deepika Padukone says, “Nagada Sang Dhol has been tough, probably the most difficult songs I have ever done. The song Ang Laga De is a very new sounding song, Lahu Munh Lag Gaya- was young and passionate. I had to completely let go and the only workout I had, was to carry the lehenga’s.”

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Max Ka Bada Ticket Contest

Maharashtra: MAX, the leading Premium Hindi Movie and Special Events channel is all geared up to take its Maharashtra viewers by storm with its latest mega activity cum contest “MAX KA BADA TICKET”.Spread over 2 months, this unique weekend contest commences from 24th August and will run-on MAX every fortnight during the airing of the primetime movie of Saturday and Sunday.


To enter the “MAX Ka Bada Ticket” contest, viewers need to register by giving a missed call on the number ‘1800 103 77 88’. The aspirants will then receive a call from MAX for registration and to share the details of their name, age and city of residence. All those people who are registered will get sms on the days of contest reminding them to participate. During the movie, these people will be asked two questions related to the movie through IVR calls. All those people who participate in all 4 questions between movies on Saturday and Sunday will qualify to win. The contest weekends are 24th& 25th Aug, 7th& 8th Sept, 21st& 22nd Sept and 5th& 6th October.



MAX has initiated this exclusive contest especially for its viewers of Maharahstra and UP to increase the interface with the channel while entertaining and engaging audiences. To promote this activity on a large scale, MAX has initiated a huge on-ground road show across more than 200 towns. The activity will have MAX branded vans making the rounds in these cities distributing the MAX Ka Bada Ticket and inviting ardent filmi fans to participate in this one of a kind contest.

The winners of the MAX BADA TICKET can win a range of exciting prizes from mobile phones to generator sets to water purifiers and last but not the least the BADA TICKET for an all-expenses paid trip to Mumbai. The channel will also be recognizing the grand winners and making local heroes out of them by putting up billboards with their name and photograph in their hometown.

Commenting on the same, Vaishali Sharma, Vice President, Marketing & Communications – MAX said, “MAX has always believed in engaging and exciting its viewers with remarkable events and making them feel special. We all know that the passion for Hindi films runs strong across India. We hope to increase the engagement and the entertainment quotient for all our movie buffsthrough this unique ‘MAX Ka Bada Ticket’ contest and also gratify them for their passion to watch movies”.

About MAX:

MAX, India’s No. 1 Hindi Movie channel, backed by Sony Pictures Television International (SPTI), provides its viewers with the biggest and best of Hindi Movies and Special Events. MAX is the exclusive broadcaster of the world’s biggest entertainment extravaganza, the PEPSI Indian Premier League (PEPSI IPL). With “extraaa innings”, MAX changed the rules of cricket presentation throughout the world during the ICC Cricket World Cup 2003, and made it an entertaining affair that continues to set viewership records. Some of the on-air movie properties of MAX, such as ‘AbTakBachchan’, ‘Maha Movie’ and ‘Mera Movie’ have become a staple diet of millions of viewers across India. Exciting World Television Premiers of new Bollywood films and monthly festivals showcasing the hottest stars of Indian cinema have made MAX the favourite movie channel of India.

MAX has also been widely acclaimed and distinguished in the media marketplace with a host of awards recognising leadership and marketing excellence. Today, MAX reaches out to over 50 million households in India.

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Dish TV offers IPL on SET MAX HD for free

Press Release
New Delhi: With the maximum number of HD channels and services, Dish TV brings bonanza time for sports lovers offering IPL in HD feed FREE for their HD customer base. Dish TV India-Asia’s largest DTH operator; bring the Indian Premiere league (IPL) action in high definition (HD) on SET Max with no cost.

Speaking on the occasion, Salil Kapoor, Chief Operating Officer, Dish TV India said, “Dish TV has recently launched a revolutionary product Dish truHD+, we provide bouquet of services to meet the demands of our customers need. Dish TV HD customer base can enjoy watching IPL, the flavour of the season at no cost. We are sure that the experience of watching cricket action live on high definition would enthral our customers. We are looking to further expand our HD customer base as Dish truHD+ has got overwhelming response from the market.”

Dish truHD customers can catch the MAX HD on channel 82 on its channel bouquet.

About Dishtv India
www.dishtv.in
Dishtv is India’s largest direct-to-home company and part of the biggest media conglomerate – Zee Group. Dishtv has on its platform 330+ channels and services including 21 audio channels with 12.5 million subscribers, which is growing. The company has a vast distribution network of about 1400 distributors and 55,000 dealers that spans around 6600 towns across the country. Dishtv has 24*7 call centre with 1600 seats in 11 different languages to take care of subscriber requirements at any point of time.
For further information contact:
Atul Malikram
9827092823

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