Web Analytics Business News This Week Tata Sky launches first ever DTH Karaoke service in the World | Business News This Week

Feb 22, 2014

Tata Sky launches first ever DTH Karaoke service in the World

IN · · Leave a Comment
tata sky
In a global first, Tata Sky, the leading DTH player today announced the launch of a new video-based music service, Karaoke in partnership with Hungama.com. This innovation, gives Tata Sky subscribers a fun way to celebrate the month of love with their loved ones.

Commenting on the launch, Mr. VikramMehra, Chief Commercial Officer, Tata Sky said: “The love for singing & dancing is epitomized by Bollywood movies. Be it wedding celebrations, a picnic or a night out with friends, singing our favourite Hindi songs in loud chorus adds tremendously to the fun factor of any evening. Capitalizing on this sentiment, Tata Sky Karaoke enables our subscribers to share a few laughs and great moments with family & friends without the need for an occasion. Simply, tune into the service any time of the day for non-stop entertainment.”

Unlike other traditional Karaoke services, Tata Sky’s Karaoke service showcases music videos along with lyrics which enhance the overall singing experience. A distinctive feature of the service is the ‘Sur Meter’ that rates an individual’s singing performance and provides for interesting competition opportunities. The song library will be refreshed on a monthly basis to keep boredom at bay.

Indore popularly known as the commercial capital of Madhya Pradesh is culturally rich with famous classical musicians and singers ranging from this region. Tata Sky Karaoke will be a great opportunity for all the music lovers in Indore to enjoy a good music at home.

Neeraj Roy, Managing Director, CEO of Hungama.com also emphasized that, "Hungama's relationship with Tata Sky has been deep rooted with the vision of providing entertainment to their consumers. Music is a derivative of films that generates mass appeal and now we are presenting a new innovation to the consumer giving them the ability to watch and sing music with Actve Karaoke. A first in the industry this should prove to be a game changer of how the masses will enjoy music."

Karaoke systems available in the market are very expensive. At just Rs 1990 for a mike& annual subscription, the Tata Sky Karaoke service is affordable and definitely worth the investment. The service will be available from 20th February 2014 and can be enjoyed by subscribers with the Tata Sky+ HD box.

Salient features
  • A Karaoke mic along with 12 month subscription will cost Rs.1990
  • On-going annual subscription will cost only Rs. 600/-. One album will always be available free for subscribers to sample the service
  • Albums available on the service include popular songs of Salman Khan, romantic hits, party hits and a range of foot tapping nos. from Sonu, Shreya& others

About Tata Sky

Launched in 2006, Tata Sky is a JV between the TATA Group and STAR. The company has invested in state-of-the-art digital infrastructure, partnered with global leaders to provide superior technology and set-up high-end 24x7 call centers across the country manned by multi-lingual customer service associates.

The Tata Sky brand has achieved significant milestones, industry accolades and is rated as the No 1 DTH brand by the ET Brand Equity 2012 most trusted brand survey. Recently Tata Sky+ HD has been rated as the 'Product of the Year', 2013 in the DTH category. The company has a presence in over 36,000 towns with a subscriber base of over 11.5 million.

For more information on Tata Sky, visit www.tatasky.com

About HUNGAMA.COM: Hungama.com is India’s leading digital entertainment company that launched India’s first and largest on-demand digital entertainment storefront,www.hungama.com . The storefront has over 2 and half million pieces of content across genres and languages, in the form of music tracks, movies, music videos & dialogues; mobile content such as ringtones & wallpapers. Hungama Movies has over 5000 Bollywood, Hollywood, Regional Indian Movies and Television Series available in both HD and SD quality, powered by Intel® Insider™. With over 20 million users, the website is accessible from a PC, mobile, tablets, connected TVs and other connected devices, consumers can enjoy all this content via download and streaming. Hungama.com caters to the digital entertainment needs of over 1.5 billion South Asians across the world. Some of the key features include a preview feature, ease of access, portability, Smart Cloud services to store music and a powerful discovery, search & recommendation engine. It is also available on Smart Phones and Facebook via the Hungama My Play application.
Hungama.com is a part of Hungama Digital Media Entertainment Pvt Ltd. the largest aggregator, developer, publisher and distributor of Bollywood and South-Asian entertainment content in the world. Hungama serves content to consumers in 47 countries across mobile, internet and IPTV services on a Managed Services Platform.

For more details please contact : Ritu , 9827092823 , PR 24x7 Network ltd.


Post a Comment