Airtel Digital TV launches 4K- Ultra HD channel

New Delhi, October 9, 2015: Airtel Digital TV, the DTH arm of the third largest mobile services provider globally Bharti Airtel, today announced the launch of its first 4K-Ultra HD (UHD) channel. Airtel also announced that it will showcase the world TV premiere of Salman Khan starrer blockbuster Bajrangi Bhaijan on the newly launched channel (channel number 400/158) on coming Sunday, October 11. Airtel’s 4K UHD channel provides the best of picture quality which is 4 times superior to regular HD channels and will customers to engage in a theatre like experience in the comfort of their home.

Bajrangi Bhaijan is the first movie to premiere on Airtel’s 4K UHD channel. Available exclusively to users of the Samsung Smart Direct TV, the movie from Star Gold 4K will premiere at 12:30 pm on Sunday.

The Samsung Smart Direct TV is an integrated digital TV pioneered and launched by Airtel Digital TV in partnership with leading TV manufacturer Samsung. It is among the many innovations by Airtel and is a technology platform that has miniaturized the set-top-box into a small smart card that fits inside the television set at the back panel. The elegant solution offers a smart TV viewing experience with minimal signal loss and maximum audio & video clarity while also ensuring maximum power savings.

An industry first, it uses minimal wiring and a single remote solution powered by an intuitive user guide enabling built-in Smart Card that allows customers to enjoy TV viewing without an external set top box. The newly launched Samsung J-Series Smart Direct TV comes with additional features such as in-built Wi-Fi, Skype calling, Smart Apps etc.

Airtel’s 4K UHD channel is available completely free of cost to users of the Samsung Smart Direct TV for a limited period. Airtel will also showcase programs like Overhalin (from Discovery) and blockbuster movies like Singh is King, Kick, Jai Ho etc. on the channel over the coming days.

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Videocon d2h’s new brand campaign on Indian Values to feature Parineeti Chopra

Videocon d2h, India’s fastest growing DTH service and Asia’s most promising DTH brand, today announced the addition of top Bollywood actor and talented personality, Parineeti Chopra to the Videocon d2h family. Parineeti will be the new face for the brand and will feature in their upcoming brand campaign that focuses on Indian values.

Videocon d2h has always strived to fulfill the wish list of the Indian television audience by offering a diverse bouquet of channels, advanced technology and seamless customer support in multiple languages. Through this new campaign, the brand will showcase their innovative and technologically advanced Unlimited Asli HD Recorder & the new Radio Frequency Remote with earphones which assures convenience and comfort for television viewing.


Sharing his views on the campaign, Mr. Saurabh Dhoot, Director, Videocon says, “Indian values epitomize our society. They are a part of our lifestyle and culture. Our new brand campaign featuring Parineeti captures some of these sentiments of Indian values and integrates it with our product deliverables. We believe Parineeti is the most appropriate choice to communicate our brand values. With all these unique features, one can attend to others, without missing the action on TV.”


Commenting on the new brand campaign, Mr. Anil Khera, CEO, Videocon d2h, says “With Videocon d2h, now you can pause your TV, record unlimited content, which means you won’t have a problem being interrupted anymore. We are happy to have Parineeti as a part of the Videocon d2h family. In addition to her acting talent, her connect with the Indian masses will definitely help us reach out to our customers. Our main focus is to enhance the customers’ television viewing experience.”

The campaign highlights the solution Videocon d2h will provide their customers with this new product that gives the option of Recording, Pause Live TV, rewind-forward.

“I'm very excited & privileged to be part of the Videocon d2h family, India’s fastest growing DTH service. It's a great brand with awesome services like a recording service that they've brought to the Indian consumer at just Re.1 per day and innovations like a RF remote, which you can just plug earphones into and enjoy a private TV viewing experience. What I loved about this campaign is the way in which Indian values are portrayed; it's quite different and fun. We're all brought up on strong values and so I think it's a nice message to keep Indian values intact. I myself have seen these values disappearing when we're glued to TV. It’s a campaign I could really relate to and I think people will as well” says Parineeti Chopra.

Videocon d2h currently offers 500 Channels and Services which includes 27 Asli “HD” channels & services and a host of regional channels.

About Videocon d2h

Videocon d2h, the DTH arm of Videocon group is the fastest growing DTH service provider in India. Videocon d2h has 500 Channels and Services including 27 Asli HD channels on its platform. It uses MPEG – 4, DVBS -2 technology. It has also launched India’s 1st 1000 GB Asli HD Recorder & Radio Frequency Remote. It has many features like Multiple Tickers, 12 PIP Mosaic, 21 Active Music Audio Video Channels, and d2h movies. Along with HD, subscribers can also enjoy 3D content and experience the new world of television entertainment on our HD-Digital Video Recorder with 3D.

For further information contact MSLGROUP:

Ritu
PR 24x7 Network Ltd.
9827092823

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Tata Sky launches first ever DTH Karaoke service in the World

In a global first, Tata Sky, the leading DTH player today announced the launch of a new video-based music service, Karaoke in partnership with Hungama.com. This innovation, gives Tata Sky subscribers a fun way to celebrate the month of love with their loved ones.

Commenting on the launch, Mr. VikramMehra, Chief Commercial Officer, Tata Sky said: “The love for singing & dancing is epitomized by Bollywood movies. Be it wedding celebrations, a picnic or a night out with friends, singing our favourite Hindi songs in loud chorus adds tremendously to the fun factor of any evening. Capitalizing on this sentiment, Tata Sky Karaoke enables our subscribers to share a few laughs and great moments with family & friends without the need for an occasion. Simply, tune into the service any time of the day for non-stop entertainment.”

Unlike other traditional Karaoke services, Tata Sky’s Karaoke service showcases music videos along with lyrics which enhance the overall singing experience. A distinctive feature of the service is the ‘Sur Meter’ that rates an individual’s singing performance and provides for interesting competition opportunities. The song library will be refreshed on a monthly basis to keep boredom at bay.

Indore popularly known as the commercial capital of Madhya Pradesh is culturally rich with famous classical musicians and singers ranging from this region. Tata Sky Karaoke will be a great opportunity for all the music lovers in Indore to enjoy a good music at home.

Neeraj Roy, Managing Director, CEO of Hungama.com also emphasized that, "Hungama's relationship with Tata Sky has been deep rooted with the vision of providing entertainment to their consumers. Music is a derivative of films that generates mass appeal and now we are presenting a new innovation to the consumer giving them the ability to watch and sing music with Actve Karaoke. A first in the industry this should prove to be a game changer of how the masses will enjoy music."

Karaoke systems available in the market are very expensive. At just Rs 1990 for a mike& annual subscription, the Tata Sky Karaoke service is affordable and definitely worth the investment. The service will be available from 20th February 2014 and can be enjoyed by subscribers with the Tata Sky+ HD box.

Salient features

• A Karaoke mic along with 12 month subscription will cost Rs.1990
• On-going annual subscription will cost only Rs. 600/-. One album will always be available free for subscribers to sample the service
• Albums available on the service include popular songs of Salman Khan, romantic hits, party hits and a range of foot tapping nos. from Sonu, Shreya& others

About Tata Sky

Launched in 2006, Tata Sky is a JV between the TATA Group and STAR. The company has invested in state-of-the-art digital infrastructure, partnered with global leaders to provide superior technology and set-up high-end 24x7 call centers across the country manned by multi-lingual customer service associates.

The Tata Sky brand has achieved significant milestones, industry accolades and is rated as the No 1 DTH brand by the ET Brand Equity 2012 most trusted brand survey. Recently Tata Sky+ HD has been rated as the 'Product of the Year', 2013 in the DTH category. The company has a presence in over 36,000 towns with a subscriber base of over 11.5 million.

For more information on Tata Sky, visit www.tatasky.com

About HUNGAMA.COM: Hungama.com is India’s leading digital entertainment company that launched India’s first and largest on-demand digital entertainment storefront,www.hungama.com . The storefront has over 2 and half million pieces of content across genres and languages, in the form of music tracks, movies, music videos & dialogues; mobile content such as ringtones & wallpapers. Hungama Movies has over 5000 Bollywood, Hollywood, Regional Indian Movies and Television Series available in both HD and SD quality, powered by Intel® Insider™. With over 20 million users, the website is accessible from a PC, mobile, tablets, connected TVs and other connected devices, consumers can enjoy all this content via download and streaming. Hungama.com caters to the digital entertainment needs of over 1.5 billion South Asians across the world. Some of the key features include a preview feature, ease of access, portability, Smart Cloud services to store music and a powerful discovery, search & recommendation engine. It is also available on Smart Phones and Facebook via the Hungama My Play application.
Hungama.com is a part of Hungama Digital Media Entertainment Pvt Ltd. the largest aggregator, developer, publisher and distributor of Bollywood and South-Asian entertainment content in the world. Hungama serves content to consumers in 47 countries across mobile, internet and IPTV services on a Managed Services Platform.

For more details please contact : Ritu , 9827092823 , PR 24x7 Network ltd.

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