Airtel Digital TV launches 4K- Ultra HD channel

New Delhi, October 9, 2015: Airtel Digital TV, the DTH arm of the third largest mobile services provider globally Bharti Airtel, today announced the launch of its first 4K-Ultra HD (UHD) channel. Airtel also announced that it will showcase the world TV premiere of Salman Khan starrer blockbuster Bajrangi Bhaijan on the newly launched channel (channel number 400/158) on coming Sunday, October 11. Airtel’s 4K UHD channel provides the best of picture quality which is 4 times superior to regular HD channels and will customers to engage in a theatre like experience in the comfort of their home.

Bajrangi Bhaijan is the first movie to premiere on Airtel’s 4K UHD channel. Available exclusively to users of the Samsung Smart Direct TV, the movie from Star Gold 4K will premiere at 12:30 pm on Sunday.

The Samsung Smart Direct TV is an integrated digital TV pioneered and launched by Airtel Digital TV in partnership with leading TV manufacturer Samsung. It is among the many innovations by Airtel and is a technology platform that has miniaturized the set-top-box into a small smart card that fits inside the television set at the back panel. The elegant solution offers a smart TV viewing experience with minimal signal loss and maximum audio & video clarity while also ensuring maximum power savings.

An industry first, it uses minimal wiring and a single remote solution powered by an intuitive user guide enabling built-in Smart Card that allows customers to enjoy TV viewing without an external set top box. The newly launched Samsung J-Series Smart Direct TV comes with additional features such as in-built Wi-Fi, Skype calling, Smart Apps etc.

Airtel’s 4K UHD channel is available completely free of cost to users of the Samsung Smart Direct TV for a limited period. Airtel will also showcase programs like Overhalin (from Discovery) and blockbuster movies like Singh is King, Kick, Jai Ho etc. on the channel over the coming days.

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Airtel Digital TV achieves customer base of 10 million

Airtel Digital TV, the DTH arm of leading global telecommunications provider Bharti Airtel today announced that it has achieved the 10 million customer mark. The company achieved this milestone within a short span of 6 years. With an eye on innovation, the company has many first to its credit. Airtel Digital TV was the first to introduce the Universal Remote to the market along with value added services like Multi-lingual EPG, World's first USSD-based self-care facility on mobile among others, making it one of the fastest growing DTH companies in the country today.

Announcing the achievement, Shashi Arora, CEO - Airtel Digital TV said,“Innovation and customer satisfaction is core to our DNA. At Airtel Digital TV, we strive to empower our customers with superior television viewing experience by offering innovative & life enriching services backed with cutting-edge technology. As we look back, we take pride in the product and service innovations that we have brought to the industry. These offerings have not only helped increase customer stickiness but has also made us one of the fastest growing DTH companies today. We will continue to go this path and offer customers world class content and television viewing.”

A pioneering company, Airtel Digital TV is the first and only company to enable customers to record even on the standard definition set-top-box which can be done with the help of a simple USB storage drive enabling the high-end feature to be enjoyed by the masses. The recently launched Integrated Digital TV (iDTV) is yet another key innovation by Airtel. Pioneered in partnership with leading TV manufacturer, the iDTV technology miniaturized set-top-box into a small yet efficient smart card that fit directly at the back panel of television sets with minimal wiring and a single remote thereby offering customers a superior & world class experience.

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Airtel Digital TV launches a bouquet of exciting offers for kids this Children’s Day

This Children’s Day promises to be a special one, as Airtel digital TV brings to you 5 complete days of fun-filled entertainment. Children can experience the thrill of a 3D movie – The Avengers for the first time ever at a special price of just Rs. 50/- on Ch.191. Moreover, kids can watch iconic Disney classics on 4 dedicated movie channels (Ch.159-162) for 3 days from Nov 14-16. Children can also enjoy 13 kids channels absolutely FREE for 7 days including the kids interactive service – iKidsworld (Ch.361) in addition to an exciting offering of 6 kids special games.

1. Showcase of all time Disney favorites - Cinderella & Bambi in Hindi, and Sleeping Beauty and Enchanted in English at unbeatable prices. Customers have to just SMS to 54325 to subscribe for 8 shows of any movie at just Rs. 20/- and can also enjoy these free on all their multi-connections. These will be available from Nov 14-16.
2. Marvels, The Avengers in 3D – To experience this movie, customers need to SMS to 54325 at Rs.50/-. This will be available from Nov 14-16 for Airtel Digital TV HD customers with 3D TV.
3. The TV will change into a gaming box from Nov 14-18 with a series of 6 special games for kids including Jai Hanuman, Winnie the Pooh, Aladdin, Mickey & Friends Skating Frenzy, Phineas & Ferb and T20 Cricket Fever available at a unmatched price of just Rs. 20/-. To subscribe SMS to 54325.
4. Airtel’s kids’ special interactive service - iKidsworld packed with exciting stories, hobbies, songs, rhymes, math puzzles, science facts, quizzes and much more will be available for free for next 7 days post subscription. Apart from this, 12 other kids channels including Disney, Hungama, Pogo, ZQ, Baby TV etc. will also be available free as part of the offer from Nov 12-16. Customers have to just SMS to 54325 to subscribe to all 13 channels.

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Airtel and Samsung launch India’s first Integrated Digital TV

Airtel and Samsung launch India’s first Integrated Digital TV (iDTV)

• Take the lead in introducing a television with a built-in Smart Card that will allow customers to enjoy TV viewing without an external set top box

• Enable a smart TV viewing experience with minimal signal loss and maximum audio & video clarity 

New Delhi, October 21, 2014: Airtel digital TV, the Direct-To-Home (DTH) service from Bharti Airtel, today announced its partnership with Samsung to launch India’s very first Integrated Digital TV (iDTV).


As part of this innovation - Samsung’s range of SmartDirect TVs will come designed with an in-built Airtel digital TV Smart Card which will enable DTH signal reception without the need for customers to install an external set-top-box (STB).

The Integrated Digital TV (iDTV) capability will deliver a smart TV viewing experience for customers through minimal signal loss and maximum audio & video clarity while also ensuring maximum power savings.

 

“We at Airtel digital TV are always looking for new ways to deliver an experience for our customers that is truly innovative and world class. In line with this commitment, we are today excited to announce our collaboration with Samsung to launch the Integrated Digital TV and introduce the Indian market to its next phase of TV viewing experience”, said Mr. Shashi Arora, CEO – DTH & Media, Bharti Airtel.

Developed post an extensive R&D, the iDTV is a smart solution that not only enables a hassle free TV setup that has fewer wires but will also assist in reduction in signal loss (between the set-top-box and TV). iDTV offers a single remote solution powered by an intuitive user guide. 

 

“The in-built Airtel DTH smart card supports direct signal reception from the dish antenna, thus enabling crystal clear audio-video quality and making these Samsung TVs the smartest available in the marketplace today”, added Mr. Arora.

Commenting at the launch, Mr. Ranjivjit Singh, Chief Marketing Officer, Samsung Electronics said, “We are thrilled to partner with Airtel to launch India’s First Smart Direct TV with an in-built iDTV technology in India. 

 

The clutter free, convenient and ultimate viewing experience offered by iDTV showcases Samsung’s commitment to provide consumer-centric products. Samsung has consistently revolutionised the television segment by introducing superior products, modern technology and distinctive content to provide the latest and best home entertainment experience to our consumers.”

Powered by HD technology, iDTV creates a more immersive viewing experience coupled with intuitive user interface giving customers greater control of their entertainment experience. 

 

The iDTV set includes the Samsung SmartDirect TV and Airtel Digital TV’s Smart Card. It is now available across Samsung Plazas and all leading multi-retail outlets for prices at starting INR 44,900/-. 

 

Customers purchasing the all new iDTV can also enjoy a limited period introductory offer that offers 4 months of free subscription of Airtel DTH services. Customers can call 12148 or 18605006500 for more details.

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The Magic of Disney Junior Spreads To Tata Sky and Airtel Digital Tv

Disney Junior, the globally acclaimed entertainment destination designed especially for the youngest members of the family, their parents and caregivers, will now be available on two of India’s leading Direct-to-Home (DTH) platforms – Tata Sky and Airtel digital TV. The channel which showcases both classic and new Disney characters, will now reach out to all the viewers of Tata Sky and Airtel digital TV with the same magical storytelling with a heart that generations of Disney fans have come to know and love.

“Disney Junior is an engaging, learning-focused and unique Disney destination with elements that encourage early childhood development, wrapped in strong emotionally connected storytelling. Over the past year, we have been committed to bringing wonderful stories through shows such as ‘Mickey Mouse Clubhouse’, ‘Jake and the Never Land Pirates’, along with recent additions such as “Sofia The First” and “Sheriff Callie’s Wild West”. These shows have not only been the hallmark of the Disney experience but have also served as a learning and development tool for our young viewers. We are very happy to bring Disney Junior to the Tata Sky and Airtel digital TV viewers”, said Nikhil Gandhi, Vice President and Head of Revenue, Media Networks, Disney India

Disney Junior fulfills the parents' expectations, blending unparalleled storytelling and beloved characters with learning components that encourage social and emotional development as well as cognitive skills. It’s globally acclaimed stories help develop skills such as early math and language as well as healthy eating and lifestyles along with building emotional connections with the iconic as well as new characters which form the most ‘fun’ aspect of growing up.

The original series include ‘Jake and the Never Land Pirates’, ‘Doc McStuffins’, ‘Mickey Mouse Clubhouse’, ‘A Poem Is…’, ‘Handy Manny,’ ‘Little Einsteins’, “Special Agent Oso” along with interesting episodes of ‘Sofia the First’ and ‘Jake and the Never land Pirates’ in the Magical Monday block and recent additions such ‘Sheriff Callie’s Wild West’

The channel recently announced the availability of Disney Junior's most popular iOS apps, "Jake's Never Land Pirate School," developed internationally on Android devices in Google Play and for Kindle tablets in the Amazon Appstore. Using "Jake's Never Land Pirate School" App, kids can become completely immersed in Never Land, completing pirate-themed challenges such as Sailing, Pirate Band, Map & Spyglasses and Pixie Dust. The app also enables fans to capture or import a photo to create a personalized pirate face, and the Pirate School Captain's Log tracks class levels completed and Badges of Honor earned so that kids can earn their official Pirate Certificate. The "Jake's Never Land Pirate School" App is $2.99.

Disney Junior continues to be available across other leading DTH and digital players in India.

About Disney Junior:

Disney Junior reflects the emotional connection generations of consumers have to Disney storytelling and Disney characters, both classic and contemporary. Disney Junior's programming invites parents, grandparents and caregivers to join children in the Disney experience of magical, musical and heartfelt stories and characters, while incorporating specific learning and development themes designed for kids age 2-7. Disney Junior's animated and live action series blend Disney's unparalleled storytelling and characters kids love deeply with learning, including early math, language skills, healthy eating and lifestyles, and social skills.

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Airtel digital TV pioneers an exclusive USSD Self Care service for its customers

Press Release

New Delhi, 30th August, 2012: Airtel digital TV, the DTH service by Bharti Airtel, today announced the launch of an innovative self care facility for its 7.4 million plus customers in India. Available for free for all Airtel Mobile customers, this is the world’s first USSD-based service innovation that will allow Airtel mobile customers to manage their airtel digital TV with options of recharge, movie booking and top up additions, to name a few. Customers can access the facility by simply dialling a toll free number *121# from their mobile phones.

Commenting on the launch, Mr. Shashi Arora, CEO- DTH/ Media, Bharti Airtel, said “The technology market in India is ripe for creating mobile applications that make self-care fun, and enhance the quality of customer engagement for organizations. The availability of this unique USSD facility is just another example of our constant endeavour to offer the best to our Airtel digital TV customers. We believe it will truly enrich their lives by providing them convenience of managing their Airtel digital TV account via their handheld devices”. This new service is device agnostic.

USSD (Unstructured Supplementary Service Data) is a menu-based system that enables interfacing with content based services. Instead of a browser, which requires an internet / GPRS connection), the USSD menu acts as browser to pull content to the phone.

About Airtel digital TV
Airtel digital TV – the DTH service from Bharti Airtel – has over 7.4 million customers and is one of the leading national level DTH service in the country which offers its customers MPEG 4 with DVBS 2 – currently the most advanced digital broadcasting technologies available in the world after HD broadcasting. Additionally, Airtel digital TV was the first to bring many firsts to the DTH segment in India including a Universal Remote which operates both the Set Top Box and TV set, as well as several unique Interactive Applications and multi lingual EPG. Airtel digital TV recorder was the first to offer the capability to record live television, anytime, anywhere. Airtel has also HD services to its portfolio. All this is backed by 24x7 customer care. Airtel digital TV launched its services in October 2008

About Bharti Airtel
Bharti Airtel Limited is a leading global telecommunications company with operations in 20 countries across Asia and Africa. Headquartered in New Delhi, India, the company ranks amongst the top 5 mobile service providers globally in terms of subscribers. In India, the company's product offerings include 2G, 3G and 4G services, fixed line, high speed broadband through DSL, IPTV, DTH, enterprise services including national & international long distance services to carriers. In the rest of the geographies, it offers 2G, 3G mobile services. Bharti Airtel had over 262 million customers across its operations at the end of July 2012. To know more please visit, www.airtel.com

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