Role of IT in Parenting

IT has become an integral part of many aspects of an individual’s life. Even in the parenting space, digital technology is transforming the way families improve their lives, as everyone is making use of latest technologies for entertainment, education, management and other various purposes. Although digital platforms have been part of parenting for some time now, only now they are beginning to develop engaging and personalized experience for modern day busy parents.

It seems that one of the most important innovations is in evolution of digital productivity tools platforms that help parents to manage their lives around kids. Such tools facilitate managing doctor visits, immunizations, tracking social, cognitive and physical growth of their children, building kids’ timeline etc – basically all aspects of lives around kids. While parents are overwhelmed with information, algorithms in these tools can connect parents to only the most relevant and personalized resources, e.g. proactively connecting parents to a psychologist, if certain behavioural tendencies are spotted in a child. However, such tools would be most effective if parents can sign up from the stage they conceive and utilize them till the time their kids get into their teens – i.e. a one-stop solution for their digital productivity tools needs. Good news is that such digital platforms are emerging in the market that offers intuitive and secure digital ‘productivity tools’ for parents.

Not only this, digital platforms can help build better parent-kid relationships by helping parents to understand their kid’s behaviours, psychology etc. in better and simpler manner, thereby helping parents to interact, respond and connect with their children more effectively.

As children grow up, they begin to explore the vast world of digital media. Children these days can easily access internet through desktops, laptops, tablets or smart phones. To safeguard their children from negative online experiences and malicious content, parents are taking extra precautions like giving limited access to internet, using parental controls or educating them about proper use of internet. Many digital platforms are available nowadays to help parents track activities of their kids on online or on social network and guide those to right path if they are doing something wrong.

In conclusion, IT space is going through a rapidly evolving stage and the innovation is aimed to transform the way modern day parenting is done. On one hand, these platforms can be a boon for modern day busy parents, but if not used properly, they can be a bane as well. Instead of parents being on one side and children on other, they should work together, to harness the full potential of digital platforms for making their lives more effective and efficient.

Authored By:- Mr Tushar Srivastava, CEO, www.nurturey.com. 

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Trends to watch out for in Analytics in 2015 from PwC India

Trends to watch out for in Analytics in 2015 from PwC India.


1. Rich Media Analytics:

Organizations are managing rich media data (such as video, audio, and images) and in the coming year, organisations are likely to invest on rich media analytics to extract value emerging from these sources. With advancement in processing power and machine learning research, the usage of these data sources is likely to increase in near future.

2. Mobile Data Analytics:

Mobile internet usage has been increasing at a staggering rate. There is a vast amount of wealth that can be derived from the mobile activities of consumers which present a significant data analytics opportunity. In the coming year, harnessing the power of such data is likely to become a top priority for organisations.

3. New Advanced Analytics Techniques: 

New machine learning techniques holds lots of promises in solving complex business problems. Such techniques will be applied across various business scenarios in near future to improve decision making processes. Some examples of such techniques are dynamic decision modeling, deep learning etc.

4. Better Analytics Apps: 

Analytics apps have been successful and now organizations are looking for even better apps. Digitisation is creating a new ecosystem across industries and new and advanced analytics apps designed to take advantage of such an ecosystem

5. Big data analytics in the cloud: 

Businesses are always on a look out for economical and scalable means to manage and analyse huge amounts of data generating from countless sources (such as Social, Mobile, Vehicles, etc.). A cloud based solution seems to be the answer and most leading business intelligence and analytics vendors have started offering cloud-based versions of their offerings paying a lot of attention to security.

6. Chief Analytics Officer: 

Quite a few organisations already have Chief Analytics/ Science Officer and in coming days we are likely a lot of organisations create such positions. The “Head of Analytics” will make its way out from Marketing/ Operations/ Finance functions to the C-Suite – analytics will soon a separate function in organisations.

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Gaana.com launches first musical brand campaign

Gaana.com launches first musical brand campaign

Celebrating the spirit of music and life, Gaana.com unveils ‘Bas Bajna Chahiye Gaana’ campaign

New Delhi: Gaana.com, India’s favorite music streaming service has launched a unique musical campaign for brand promotion. The brand has strategically chosen the content marketing route for this musical campaign. The launch has been subtle with a musical single released last month. Titled ‘Bas Bajna Chahiye’; the song has been composed by Amit Trivedi and sung by Benny Dayal and Anusha Mani. The recently released music video on YouTube has already fetched over a million views and in the coming few days, TVCs supported by a high decibel media plan Is also being rolled out.

Gaana.com has for the last two years served as the ultimate music destination across genres and music preferences. Recently launched Gaana 5.0, with a slick black theme & hourly playlist feature, has already led to a 20% increase in average time spent by users and a 26% increase in songs listened per user.

‘Bas Bajna Chahiye’ campaign will further give a push to the app. It is a first-of-its-kind content marketing initiative that promotes Gaana.com as a brand. The song reflects the various moods and occasions where “Gaana” plays a role and even uses the word 'Gaana', as an integral part of the music video.

Commenting on the occasion, Pratik Mazumder, Vice President & Head Marketing, Times Internet says – “Being the category leader in the music streaming space, we felt that the brand name itself provided the opportunity to define the category and therefore we took this route. In this musical campaign, we have emphasized on the fact that all moments & situations in life can be made awesome with music. ‘Jo bhi situation to make it awesome’ with Gaana.com, Bas Bajna Chahiye Gaana”. We roped in some of India’s most talented musicians to create an amazing song for us which we shared with our users. The tremendous response has only encouraged us to take this forward and convert this in to a full-fledged campaign & launch it across different media vehicles”.

‘Bas Bajna Chahiye’ song is garnering popularity amongst music lovers. The campaign has been created by M&C Saatchi.

This will be the very first multimedia campaign for Gaana that will run across TV, Print, Outdoor, Radio, Cinema and of course digital and Social media. Over the next few months, more such videos, centered around the theme will be released. These videos along with main campaign will continue to highlight various occasions, moments, moods where music plays a pivotal role & will continue to reinforce the ‘Gaana.com’ brand in the consumer’s mind, thus making it an integral part of everyone’s life wherever anyone plays music …errr… Gaana.

For further information:
Yashmeen Barua 9811699757

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Shrenik Gandhi gets ranked among 50 Best Digital Marketing Professionals

CMO Council & World Marketing Congress awarded Shrenik Gandhi of White Rivers Digital and ranked him among “50 BEST DIGITAL MARKETING PROFESSIONALS” at the Mobile & Digital Marketing Summit 2014 which was held today at TAJ Lands End.

Shrenik Gandhi is a pure breed entrepreneur. Starting from an early age, Shrenik was actively involved in the social activities of Rotaract Movement for over 7 years, winning several awards for his work.

He took this experience forward and led a host of businesses, latest being 'White Rivers Digital', established in 2012, which within a short period itself managed to become one of the fastest growing digital marketing agencies in the country.

From Retail Giants Future Group to Bollywood singers like Hard Kaur to F&B industry leaders Irish House to Balaji Telefilms to Dr. Philip Kotler himself, his company has become the go to destination for anyone seeking ROI driven Digital Marketing Solutions.

Here is what Shrenik Gandhi has to say, “I consider this as a milestone & shall be glad to fulfil the expectations set post this. Digital Marketing exploration in the country has not even touched the tip of the iceberg yet. A huge potential market awaits to go digital. It’s a very rare market combination wherein there is huge demand of services, growing supply of resources & a passion to perform.

With the above three said, Digital Marketing is here to touch greater heights every passing day and I am proud to be a part of this revolution. See you online! ”

The awards were intensely researched. The shortlists were then reviewed by a Jury comprising of senior professionals fromblue chip organizations across the globe. The criteria adopted for the above mentioned honor is Industry Digital & Social Media leaders, mentors and master collaborators whose work has earned them exceptional repute.

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Airtel Digital TV launches a bouquet of exciting offers for kids this Children’s Day

This Children’s Day promises to be a special one, as Airtel digital TV brings to you 5 complete days of fun-filled entertainment. Children can experience the thrill of a 3D movie – The Avengers for the first time ever at a special price of just Rs. 50/- on Ch.191. Moreover, kids can watch iconic Disney classics on 4 dedicated movie channels (Ch.159-162) for 3 days from Nov 14-16. Children can also enjoy 13 kids channels absolutely FREE for 7 days including the kids interactive service – iKidsworld (Ch.361) in addition to an exciting offering of 6 kids special games.

1. Showcase of all time Disney favorites - Cinderella & Bambi in Hindi, and Sleeping Beauty and Enchanted in English at unbeatable prices. Customers have to just SMS to 54325 to subscribe for 8 shows of any movie at just Rs. 20/- and can also enjoy these free on all their multi-connections. These will be available from Nov 14-16.
2. Marvels, The Avengers in 3D – To experience this movie, customers need to SMS to 54325 at Rs.50/-. This will be available from Nov 14-16 for Airtel Digital TV HD customers with 3D TV.
3. The TV will change into a gaming box from Nov 14-18 with a series of 6 special games for kids including Jai Hanuman, Winnie the Pooh, Aladdin, Mickey & Friends Skating Frenzy, Phineas & Ferb and T20 Cricket Fever available at a unmatched price of just Rs. 20/-. To subscribe SMS to 54325.
4. Airtel’s kids’ special interactive service - iKidsworld packed with exciting stories, hobbies, songs, rhymes, math puzzles, science facts, quizzes and much more will be available for free for next 7 days post subscription. Apart from this, 12 other kids channels including Disney, Hungama, Pogo, ZQ, Baby TV etc. will also be available free as part of the offer from Nov 12-16. Customers have to just SMS to 54325 to subscribe to all 13 channels.

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Box Cricket League’s Digital Marketing Mandate assigned to White Rivers Digital

Mumbai: The Pioneers of Indian Television Industry, Balaji Telefilms now presents India’s Biggest Sports Reality Show – Box Cricket League. The format was originally conceptualised by Mr.Sunny Arora & Anand Mishra of Marinating films last year & the dynamic duos are co-owners of the league now.

White Rivers Digital, having established themselves in the entertainment and lifestyle space have been assigned the task of curating Box Cricket League’s Digital Media Presence.

As the name suggests, Box Cricket League will be a cricket-based reality show, featuring India’s top 150 TV celebrities divided in 8 different city teams. It is a unique mélange of Cricket, Entertainment and Loads of locker room drama. The digital strategy will mainly focus on generating necessary buzz around the whole league, intriguing the league audience via Social Media Vehicles constantly and replicating the locker room drama on digital platforms innovatively.

CEO of White Rivers Digital, Shrenik Gandhi has this to say about the association:

“We are thrilled to curate the digital journey for Indias Biggest Sports Realty Show. It is an exciting challenge & great opportunity in itself. Digital Media is a great tool to connect with the viewers real time and we look forward to some great action & drama on field, off field & most importantly, online!’’

Sunny Arora who is known for his unique ways of marketing & innovative ideas feels that Box Cricket League is a unique concept that will garner a lot of public attention and to increase their reach it is very important to strengthen their online presence. His thoughts on the association:

“BCL is a one of its kind idea that will give the audience a sneak peak of their favorite TV celebrities battling out the game of cricket in a BOX. With White Rivers being our digital agency on board, we hope to build a strong digital foundation. With their expertise we hope to enhance engagement and brand experience for Consumers. The team has shown some great ideas that will mobilise the online audience. We hope we can spread the BCL fire into the digital world as well’’

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Airtel launches ‘One Touch Internet’

Airtel launches ‘One Touch Internet’ – the simplest way for first time users to learn the internet
A first-of-its-kind initiative aimed at opening doors of the internet for millions in India

• Simple & intuitive interface specially designed to make internet discovery easy for first-time users
• One-stop-shop to see-try-buy popular internet services like social networking, videos, online shopping, music etc.
• Hosts free tutorial videos on how to use common online services (including Facebook, Twitter and YouTube) and offers free trial packs to help first-time users sample services
• Currently available in English & Hindi user interface; to additionally be launched in 8 vernacular languages in weeks to come 

 New Delhi, 7th November 2014: Bharti Airtel, a leading global telecom service provider with operations in 20 countries across Asia and Africa, today announced the launch of ‘One Touch Internet’ – a first of its kind initiative aimed at simplifying internet services for millions of first-time users in India. Airtel’s ‘One Touch Internet’ is a WAP (Wireless Application Protocol) portal designed with a simple, secure and intuitive interface that will allow first-time users to discover the internet easily and help them overcome common perception barriers around the mobile data experience. Now available for prepaid mobile customers on Airtel - ‘One Touch Internet’ will work as a single point destination for uninitiated internet users to see-try-buy a host of popular services (including social networking, videos, online shopping and travel bookings) through *free tutorial videos and trial packs – all with just one touch.

Srinivasan Gopalan, Director – Consumer Business, Bharti Airtel said, “The Indian telecom market has entered a phase of data led growth. As data networks expand and internet enabled devices become affordable - more and more Indians are getting online on their mobile devices. However, our market research has shown that there are millions of customers across the country who own an internet-ready mobile device and are keen on getting online, but are apprehensive due to reasons like lack of know-how and fear of incurring heavy data charges. Airtel’s ‘One Touch Internet’ will address these very customer challenges and play the crucial role of hand-holding first-time mobile users as they discover the internet. We believe that this initiative can play a transformational role in breaking perception barriers among customers and demystifying the internet not only for the young and urban, but for people from across generations and social strata – thus giving the Indian masses an opportunity to enjoy their first ever internet experience”.

‘One Touch Internet’: Key features

• Opportunity for first-time data users in India to learn & experience the internet
• One-stop-shop to see-try-buy internet services
• Simple & intuitive user interface specially designed to aid learning
• Free trial packs and video tutorials for popular services like Facebook, Twitter, YouTube etc
• Intuitive pricing packs for first-time users
• Easy subscription to internet packs with ‘My Account’ management: Check balance for TalkTime, data, trial usage etc.
• Available for 2G & 3G Airtel prepaid mobile customers with internet-enabled devices
• Launched in English & Hindi; 8 vernacular languages to be added 

 The rapid penetration of mobile telephony has played a pivotal role in transforming the socio economic growth in countries world over, including India. According to estimates - India has over 220 million internet users today, of which, about 59% get online over a mobile device. Projected to reach a whopping 385 million by 2017, the smartphone penetration in India is only growing stronger and contributing to a rapidly increasing base of internet users, which is expected to more than double to 480 million by 2017.

To self-learn or have family and friends explain the internet to them easily, Airtel prepaid mobile customers can now call 111 or simply visit http://one.airtel.in on their mobile phones’ web browsers. Currently available in English and Hindi, ‘One Touch Internet’ will soon also be available in 8 Indian vernacular languages in weeks to come.

To promote the launch of ‘One Touch Internet’, Airtel is also launching a full-blown 360° brand campaign. The insight for its Television Commercial (TVC) film comes from the brand’s core territory of enabling relationships, and evokes a strong emotional connect compelling viewers to teach someone how to discover the joys of the internet. The TVC will also be supported by a strong digital leg.

To know more about how customers can use Airtel’s all new ‘One Touch Internet’, please visit www.airtel.in/onetouchinternet.

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Real Estate Giant One Avighna Park ropes in White Rivers Digital to Handle Digital Marketing Duties

Real Estate Giant One Avighna Park ropes in White Rivers Digital to Handle Digital Marketing Duties

Mumbai :The luxury real estate boom is upon us and properties such as One Avighna Park have set the precedent for such firms to take their digital media presence seriously. The Lower Parel based high end apartment complex has roped in Mumbai's fast growing White Rivers Digital to handle this key portfolio

White Rivers Digital will help One Avighna Park curate it's digital identity on social media platforms. The key challenge for the agency will be creating relatable campaigns that helps breaks the monotony of everyday real estate talk.

Shrenik Gandhi, co-founder of WRD believes that this move marks the increasing importance of creating social stories for luxury real estate brands

"Real estate is about people. It's about those who build it, it's about the people for whom they build it. In that sense, One Avighna Park is not just prime property, it is a place where life happens. We are very excited to be handling Digital Marketing for market leaders in this space & look forward to some great digital stories!"

Shalini Dixit, General Manager – Marketing & Sales from One Avighna Park agrees with Gandhi and shares her enthusiasm for digital media promotion

Digital Media today is connecting well with the fastest growing segment of buyers aged between 30-45 years. Besides being cost efficient , this platform is an enabler to reach the right target audience and is also measurable. One Avighna Park being a Premium residential “By Invitation” project has entrusted White Rivers Digital to devise and implement a strategy to identify the right digital channels to enhance our brands web presence and gradually result in select web conversions.

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Value 360 Communications joins hands with ‘CRPF Half Marathon-Run for Unity’ as the digital support partner

Value 360 Communications joins hands with ‘CRPF Half Marathon-Run for Unity’ as
the digital support partner

Event to be flagged off by the Master Blaster Sachin Tendulkar

New Delhi : The digital media division of Value 360 Communications, one of India’s leading Public Relations Consultancies has joined hands with the noble initiative undertaken by the Central Reserve Police Force: the ‘CRPF Marathon-Run for Unity.’

The agency will provide innovative and strategic digital and social media support for the event being held on the 12th of October 2014, in New Delhi. Value 360 Communications will chart the digital media communication strategy for the event which seeks to revisit the saga of valiant Indian soldiers whose contributions towards the country and society often fade into oblivion.

Speaking on the tie-up, Kunal Kishore Sinha, Founder-Director at Value 360 Communications, said, “We are indeed honoured and proud to be the exclusive digital media partners for this unique and venerable initiative being undertaken by the CRPF.

With our team of highly-trained and sensitized social and digital media experts, we hope to do complete justice to the true spirit of the armed forces while creating adequate momentum for the main event.

The objective of our association with the CRPF is to turn the spotlight on the courage, valor, gallantry, sincerity and selflessness demonstrated by the forces. It truly deserves the nation’s salute.”

The CRPF Half Marathon-Run for Unity will be flagged off by cricketing legend and the prestigious Bharat Ratna awardee, Sachin Tendulkar.

The Half Marathon is anticipated to be a mega event, where the people of India will be able to run side by side with the jawans of the CRPF in a manifestation of their unity, solidarity and respect.

The Marathon will start at the Jawaharlal Nehru Stadium, and advancing the race ahead, the route will turn towards the iconic India Gate.

About Value 360 Communications:

Value 360 Communications is one of India’s leading PR Agencies and a leader in the area of specialty communications services including Digital Media Promotion, Event Management, Investor and Analyst Relationship, Crisis Communications, Integrated Marketing, Strategic Counsel and Media Relations. It is a part of the Huntsworth Group, headquartered in London. The firm has been formed with an objective of offering focused, practical, and measurable integrated communications programmes. The firm is also the acknowledged leader in the technology communications space in India.

It is backed by a powerful network of more than 100 staff members across offices in Mumbai, Delhi, Bangalore, Chandigarh, Lucknow and has a pan-India presence through its strong affiliate network of 36 regional Partners.

About Huntsworth:
Huntsworth (LSE: HNT) is a public limited company headquartered in London and is listed on the London Stock Exchange. Huntsworth is an international public relations and integrated healthcare communications group operating from 70 principal offices in 32 countries. The group operates in the consumer, financial, public affairs, integrated healthcare and technology sectors. Huntsworth is a world-class global public relations and integrated healthcare communications group operating from 73 principal offices in 31 countries. Strategically aligned under four principal consultancy brands: Citigate, the leading financial brand; Grayling, the world’s second largest independent consultancy; Huntsworth Health, integrated healthcare communications specialists and Red, one of the leading multi-specialist public relations consultancies; we are now successfully positioned for accelerated growth.

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The Huffington Post Partners with The Times of India Group to Launch “Huffington Post India”

NEW YORK and NEW DELHI, August 21, 2014 -- The Huffington Post Media Group and The Times of India Group, India’s largest media conglomerate, today announced their partnership to launch an Indian edition of The Huffington Post, a leading global source of breaking news, opinion, entertainment, and community.

The English-language website will combine The Huffington Post's award-winning news and blogging platform with the local expertise and reach of The Times of India Group. Targeting India's rapidly expanding Internet user base, which is expected to reach 370 million by 2015, HuffPost India will cover everything from politics, media and entertainment to technology, religion and lifestyle, and open up The Huffington Post’s blogging platform to anyone in the country with a story to tell.

The announcement was jointly made by Arianna Huffington, President and Editor-in-Chief of the Huffington Post Media Group, and Satyan Gajwani, CEO of Times Internet (TIL), the digital arm of The Times of India.

"I'm delighted to launch HuffPost India, which will be our 12th edition since we began our international expansion three years ago," said Huffington. "In addition to being a hub for global news and a country that embodies much of the ancient wisdom the world desperately needs now, India has deep personal significance to me. When I was 17, I studied comparative religion at Visva-Bharati University, outside of Calcutta, and traveled across India, falling in love with the country -- a love affair that has continued to this day. So I'm extremely grateful for the chance to bring HuffPost to India to tell the stories that matter most -- and just as important, to help people throughout India tell their stories themselves, in words, in pictures and in video."

"The Huffington Post is the first real digital-first news success story globally, and their impact is seen across the world," said Gajwani. "They've coupled a best-in-class technology platform with a fresh way of approaching the world's issues today. We've demonstrated our ability to meaningfully grow international media brands, such as Business Insider, Gizmodo, and more. We are excited to combine HuffPost's world-class product with our local reach with consumers and advertisers to tailor-make a great new destination for Indian consumers."

"As the world's largest democracy, and with a middle class of more than 250 million people, India is a critical destination for any global media company," said Huffington Post Media Group CEO Jimmy Maymann. "And with Indian household consumption predicted to continue to grow nearly 20% per year, this partnership gives us an ideal entry into what is expected to become the world's fifth-largest consumer market within the next ten years."

The Huffington Post and The Times of India Group will establish an editorial team based in New Delhi. The site is slated to launch later this year.

The second largest English-speaking population in the world -- trailing only the U.S. -- India also has the third largest Internet population. The Huffington Post has 86 million monthly global unique visitors (desktop only, comScore, June 2014). HuffPost's integrated global newsroom has hundreds of editors across 11 countries who collaborate in real-time to create content in eight languages using a custom unified tech platform.


About The Huffington Post

The Huffington Post is a Pulitzer Prize-winning source of breaking news, features, and entertainment, as well as a highly engaged community for opinion and conversation. The Huffington Post has 86 million monthly global unique visitors (desktop only, comScore, June 2014). The site has over 70,000 bloggers -- from politicians, students and celebrities to academics, parents and policy experts -- who contribute in real-time on the subjects they are most passionate about. The Huffington Post has editions in the UK, Canada, France, Spain, Italy, Japan, Maghreb, Germany, Brazil and South Korea. The Huffington Post is part of AOL Inc. (NYSE: AOL).


About Times Internet

Times Internet (TIL) is a premier digital product company and the digital arm of The Times of India Group. It reaches over 100m visitors and serves 2 billion pageviews every month across web and mobile, with businesses across news, entertainment, sports, local, ecommerce, classifieds, startup investments, local partnerships, and more. Times Local Partners (TLP) is a business unit developed in 2013, which partners with emerging global digital businesses to build local partnerships, having partnered with brands like Business Insider, Gizmodo, Lifehacker, IGN, AskMen, and more.



For Further Information: Yashmeen Barua, 91-981-169-9757, yashmeen.barua@timesinternet.in

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Networkplay to increase focus on mobile & online video advertising under new management

New Delhi: Networkplay, Indian subsidiary of Gruner + Jahr, today announced an enhanced focus on online and mobile video advertising to provide data-driven value creation for the growing Indian publisher industry. Advertisers are searching for new opportunities and video-driven publisher ecosystems are providing a critical advantage.

This announcement is a part of the ongoing process for enhancing the future strategic focus, wherein Ampreet Singh exited from the company in mid-June and a new management team, comprising of Viren Anand and Hitesh Trehan has been appointed to take over the responsibility. Oliver Radtke, Chief Operating Officer and member of the Executive Board, Gruner + Jahr commented, "The new management team has a portfolio of resilient leadership and skilled competence. They have the full commitment from G+J to continue our focus on growth in India.”

Commenting on the way forward, Viren Anand, Co-Founder, Director Operations & Publisher alliances, Networkplay said “The digital and mobile advertising industry in India is rapidly evolving with the increasing penetration of smartphones and greater acceptance for digital platforms. Networkplay has been monitoring this exciting growth and is transforming into a future ready digital company, building strong technological competence around current expertise.”

A firm focus on the growing digital industry has been the mantra that has guided Networkplay since its inception. Introduction of innovative solutions like Videoplay – the next generation ecosystem for videos and important associations with key partners like Tradedoubler and T3 IGI airport, reflect the company’s constant commitment towards maximizing reach and targetting relevant audiences for publishers and advertisers alike.

“The Future is what excites us the most,” said Hitesh Trehan, Director - Sales & New Initiatives, Networkplay. “The number of lifestyle devices coupled with speedy technology innovation is creating waves across the industry. It’s a very exciting time for all of us and our team is keeping one eye on the present and the other on the future, by constantly developing first of its kind solutions for our clients.”

About Networkplay:
Acquired in March 2012, by Gruner + Jahr (G+J), a division of Bertelsmann, Networkplay Media Pvt. Ltd. is India’s fastest growing digital agency incubated in 2008 by Webchutney and funded by Capital18. With assets through alliances across various touch points, Networkplay today handles over 500 campaigns in a quarter and over 6 billion impressions per month across Web, DTH and Mobile platforms. It has also successfully run properties of global repute in the areas of events (ad:tech and iMedia Summit) and publishing (iMedia Connection) partnering with DMG events.

With association to over 1000 publishers and 450 advertisers, Networkplay today rightfully enjoys the position of a pioneer that turned around the business dynamics in the market since its inception in 2008.

The expansion of Networkplay through the acquisition of Seventynine in the mobile space in November 2012 and Yocaptcha! in 2013 clearly follows its German stakeholder, G+J’s strategic commitment to grow its digital business in the Indian market.

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‘Google Play’ Gift Cards Launched In UK – Available at Tesco and Morrison’s Branches

Google Play gift cards were launched in the UK on Wednesday. The gift cards can be bought at branches of Tesco and Morrison’s and are available in denominations of £10, £25 and £50. With the merging of the Android Market and Google Music, the service was renamed Google Play to coincide with the re-branding of Internet giant's digital distribution strategy.

The report said, the gift cards can be redeemed against digital content purchases on Google Play, including music, magazines, movies and apps. The report also added that "Gift cards make it even easier to buy apps, games, books, movies, music and magazines from Google Play, one-stop-shop for all your digital entertainment needs. Over the coming weeks, gift cards will go on sale in all UK branches of Tesco and Morrison’s."

 The vouchers cannot, however, be used to buy digital subscriptions, hardware or accessories. Google Play is a digital application distribution platform for Android developed and maintained by Google, and the service allows users to browse and download music, movies, television programs, magazines, books, and applications that were published through Google. Google Play apps are available either for free or at a cost, and they can also be downloaded directly to an Android or Google TV device through the Play Store or onto a personal computer via its website.

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