Airtel’s One Touch Internet honoured as the ‘Best Mobile Service/Application for consumers’

Airtel’s One Touch Internet honoured as the ‘Best Mobile Service/Application for consumers’ at GSMA’s Global Mobile Awards 2015

Bharti Airtel Limited (“Bharti Airtel”), a leading global telecommunications services provider with operations in over 20 countries across Asia and Africa, today announced that its WAP (Wireless Application Protocol) portal - One Touch Internet has been accredited as the ‘Best Mobile Service/ Application of the Year for consumers’ in the category of Best Mobile Services at the prestigious GSMA Global Mobile Awards 2015 in Barcelona.

Launched in November 2014, Airtel’s One Touch Internet is a specially designed portal that has witnessed a total of about 53 million page views/hits within 4 months of its launch. It makes internet discovery easy for first-time users by being a single point destination for the uninitiated internet users on Airtel prepaid to see, try and buy a host of popular services (including social networking, videos, online shopping and travel bookings) through free tutorial videos and trial packs – all with just one touch.

The GSMA Global Mobile Awards jury has adjudged the portal as an innovative situation built to overcome a very clear market adoption barrier and a well recognised customer need – executed simply and with multiple options for first time mobile internet users.
The GSMA Global Mobile Awards today is the most highly sought after awards in the global communications industry. Established in 1996, the awards attract entries from across the world and are judged by a panel of independent, highly respected experts. Airtel has also been honoured at the Global Mobile Awards earlier when its ‘myairtel app’ was acknowledged as the ‘App of the Year’ in the category of the ‘Best Application using Network APIs’ in the year 2013.

For more information on One Touch Internet, please visit www.airtel.in/onetouchinternet or one.airtel.in
A complete list of winners of the GSMA Global Mobile Awards 2015 can be viewed at http://www.globalmobileawards.com/winners-2015/

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Airtel launches ‘One Touch Internet’

Airtel launches ‘One Touch Internet’ – the simplest way for first time users to learn the internet
A first-of-its-kind initiative aimed at opening doors of the internet for millions in India

• Simple & intuitive interface specially designed to make internet discovery easy for first-time users
• One-stop-shop to see-try-buy popular internet services like social networking, videos, online shopping, music etc.
• Hosts free tutorial videos on how to use common online services (including Facebook, Twitter and YouTube) and offers free trial packs to help first-time users sample services
• Currently available in English & Hindi user interface; to additionally be launched in 8 vernacular languages in weeks to come 

 New Delhi, 7th November 2014: Bharti Airtel, a leading global telecom service provider with operations in 20 countries across Asia and Africa, today announced the launch of ‘One Touch Internet’ – a first of its kind initiative aimed at simplifying internet services for millions of first-time users in India. Airtel’s ‘One Touch Internet’ is a WAP (Wireless Application Protocol) portal designed with a simple, secure and intuitive interface that will allow first-time users to discover the internet easily and help them overcome common perception barriers around the mobile data experience. Now available for prepaid mobile customers on Airtel - ‘One Touch Internet’ will work as a single point destination for uninitiated internet users to see-try-buy a host of popular services (including social networking, videos, online shopping and travel bookings) through *free tutorial videos and trial packs – all with just one touch.

Srinivasan Gopalan, Director – Consumer Business, Bharti Airtel said, “The Indian telecom market has entered a phase of data led growth. As data networks expand and internet enabled devices become affordable - more and more Indians are getting online on their mobile devices. However, our market research has shown that there are millions of customers across the country who own an internet-ready mobile device and are keen on getting online, but are apprehensive due to reasons like lack of know-how and fear of incurring heavy data charges. Airtel’s ‘One Touch Internet’ will address these very customer challenges and play the crucial role of hand-holding first-time mobile users as they discover the internet. We believe that this initiative can play a transformational role in breaking perception barriers among customers and demystifying the internet not only for the young and urban, but for people from across generations and social strata – thus giving the Indian masses an opportunity to enjoy their first ever internet experience”.

‘One Touch Internet’: Key features

• Opportunity for first-time data users in India to learn & experience the internet
• One-stop-shop to see-try-buy internet services
• Simple & intuitive user interface specially designed to aid learning
• Free trial packs and video tutorials for popular services like Facebook, Twitter, YouTube etc
• Intuitive pricing packs for first-time users
• Easy subscription to internet packs with ‘My Account’ management: Check balance for TalkTime, data, trial usage etc.
• Available for 2G & 3G Airtel prepaid mobile customers with internet-enabled devices
• Launched in English & Hindi; 8 vernacular languages to be added 

 The rapid penetration of mobile telephony has played a pivotal role in transforming the socio economic growth in countries world over, including India. According to estimates - India has over 220 million internet users today, of which, about 59% get online over a mobile device. Projected to reach a whopping 385 million by 2017, the smartphone penetration in India is only growing stronger and contributing to a rapidly increasing base of internet users, which is expected to more than double to 480 million by 2017.

To self-learn or have family and friends explain the internet to them easily, Airtel prepaid mobile customers can now call 111 or simply visit http://one.airtel.in on their mobile phones’ web browsers. Currently available in English and Hindi, ‘One Touch Internet’ will soon also be available in 8 Indian vernacular languages in weeks to come.

To promote the launch of ‘One Touch Internet’, Airtel is also launching a full-blown 360° brand campaign. The insight for its Television Commercial (TVC) film comes from the brand’s core territory of enabling relationships, and evokes a strong emotional connect compelling viewers to teach someone how to discover the joys of the internet. The TVC will also be supported by a strong digital leg.

To know more about how customers can use Airtel’s all new ‘One Touch Internet’, please visit www.airtel.in/onetouchinternet.

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