Airtel’s Wynk Music crosses milestone of 5 Mn App Downloads

India’s largest telecommunications service provider, Bharti Airtel today announced that its carrier agnostic music application – Wynk Music has crossed a momentous feat of 5 million downloads in just 6 months of launch. The award winning music app is today one of the most popular destinations for music lovers in the country and has received the unique distinction of being featured by Google in the ‘Favourite Apps’ section on Google Play Store.

Wynk offers a completely ad-free music experience on your smartphone with full track audio streaming, unlimited cache downloads, mp3 purchase and caller ring back tone features. The latest app version also features support for Google Chromecast - a new and easy way to cast your favorite entertainment from your phone or tablet straight to the TV. Wynk users can now enjoy browsing through the app and playing music from their TV screens.

Wynk has an HD catalogue of over 1.8 million Indian and International songs and this is growing every day. Wynk users enjoy exclusive music previews from time to time under the Sony Music label. The film Ungli by Dharma Productions starring Emraan Hashmi and Kangana Ranaut was available first and exclusively on Wynk. Additionally, the label also made available popular EDM DJ David Guetta’s brand new album ‘Listen’. It has also witnessed some interesting usage trends:
Honey Singh is the top-searched artist followed by Akon and Lata Mangeshkar
The recent Bollywood movie Roy is the most streamed album till date
Expert curated playlists are more popular than the albums with about 33% more clicks
‘Romantic’ mood is the most popular amongst all the mood based playlists
Mumbai topped charts as the city with the maximum users followed by Delhi and Karnataka

New Releases is the most popular section of the app and interestingly it witnesses maximum clicks between 9am and noon

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Gaana.com launches first musical brand campaign

Gaana.com launches first musical brand campaign

Celebrating the spirit of music and life, Gaana.com unveils ‘Bas Bajna Chahiye Gaana’ campaign

New Delhi: Gaana.com, India’s favorite music streaming service has launched a unique musical campaign for brand promotion. The brand has strategically chosen the content marketing route for this musical campaign. The launch has been subtle with a musical single released last month. Titled ‘Bas Bajna Chahiye’; the song has been composed by Amit Trivedi and sung by Benny Dayal and Anusha Mani. The recently released music video on YouTube has already fetched over a million views and in the coming few days, TVCs supported by a high decibel media plan Is also being rolled out.

Gaana.com has for the last two years served as the ultimate music destination across genres and music preferences. Recently launched Gaana 5.0, with a slick black theme & hourly playlist feature, has already led to a 20% increase in average time spent by users and a 26% increase in songs listened per user.

‘Bas Bajna Chahiye’ campaign will further give a push to the app. It is a first-of-its-kind content marketing initiative that promotes Gaana.com as a brand. The song reflects the various moods and occasions where “Gaana” plays a role and even uses the word 'Gaana', as an integral part of the music video.

Commenting on the occasion, Pratik Mazumder, Vice President & Head Marketing, Times Internet says – “Being the category leader in the music streaming space, we felt that the brand name itself provided the opportunity to define the category and therefore we took this route. In this musical campaign, we have emphasized on the fact that all moments & situations in life can be made awesome with music. ‘Jo bhi situation to make it awesome’ with Gaana.com, Bas Bajna Chahiye Gaana”. We roped in some of India’s most talented musicians to create an amazing song for us which we shared with our users. The tremendous response has only encouraged us to take this forward and convert this in to a full-fledged campaign & launch it across different media vehicles”.

‘Bas Bajna Chahiye’ song is garnering popularity amongst music lovers. The campaign has been created by M&C Saatchi.

This will be the very first multimedia campaign for Gaana that will run across TV, Print, Outdoor, Radio, Cinema and of course digital and Social media. Over the next few months, more such videos, centered around the theme will be released. These videos along with main campaign will continue to highlight various occasions, moments, moods where music plays a pivotal role & will continue to reinforce the ‘Gaana.com’ brand in the consumer’s mind, thus making it an integral part of everyone’s life wherever anyone plays music …errr… Gaana.

For further information:
Yashmeen Barua 9811699757

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Club BW hosted GALA Wednesday Live Session with Indian Ocean

New Delhi: Club BW unleashed a gala night by giving a kick to the launch of Wednesday Live Session featuring genres like Sufi, Soul, Rock and Folk.

They hosted this Wednesday Live Session with Indian Ocean. The idea of Wednesday Live Session was to give music lovers and night life enthusiasts a different experience.

The night unfurled into a fun filled, sizzling affair as the guests got high on the passion and thrill of the music.

The evening was graced by some of the hottest fashionistas and all the music lovers in town, who witnessed the elements of music, fashion,and glamour as they spent the night shaking their legs to some exciting tunes.


About CLUB BW:
Club BW introduces us to the world of Elegance, Glamour, Grace and Fashion. Dwell in the luxuries of life from liquor and music to the Glam Culture.

BW gives the uppermost luxury in a Black and White way.

The royal welcome by the king and queen and the shimmer of the main floor will make anybody jitter away the worries to its whimsical euphoria.

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What Recent Research Says About Music?

There have been number of researches on music and its effect on human body and brain. The more the number of researches, the more in number the benefits of music are coming out. Let us look at the outcome of the most recent researches on music and its effects on humans.

1. It has been found that if elderly people listen to music they can come out of depression and their self esteem will also increase in a significant manner.

2. When people are tired and exhausted, listening to music will help people recharge and makes their mood better.

3. Listening to music helps in reducing sensations of chronic pain.

4. Music also helps in reducing pain caused after operation.

5. Music therapy has proven to be very helpful in improving the quality of life of patients suffering from cancer, especially the adults by reducing their emotional distress.

6. The stress and anxiety levels among the patients who undergo surgery will be high usually. But it has been found that if these patients listen to music that too using head phones their stress and anxiety levels come down to normal.

7. Among disabled and distressed children music has proven to give them sense of security and bring order in their life.

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Star studded Boogie Woogie finale

The Grand finale of Boogie Woogie is going to be a star studded affair with Bollywood big wigs making an appearance on the show.

To start with, shehanshah of bollywood Amitabh Bachchan will amplify the grandeur of the occasion with his enigmatic persona. The legendary actor will shake a leg with the Top 5 dancing sensations on a medley of his hit songs. Big B will also be seen on the show promoting his movie Bhootnath returns. He will also announce the winner of Boogie Woogie Kids Championship.

The entertainment doesn’t stop here! Main Tera Hero stars Varun Dhawan, Ileana D’cruz and Nargis Fakhri will also make an appearance on the show and will be enthralled to see the adrenaline pumping performances. He will also match steps with the contestants on his hit number ‘Palat’.

Shreyas Talpade, Jaccky Bhagnani and Anu Malik will also take the entertainment quotient of the finale to a notch higher with their scintillating performances.

Get ready for a star studded finale of Boogie Woogie this Sunday, March 30, 8:30pm only on Sony Entertainment Television

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The Mozart of Madras Announces Rahmanishq

India- Described by many as the world’s most prominent and prolific music composers of recent times, Indian music maestro AR Rahman is teaming up with promoters, Techfront and Rapport Global Events to produce a one-of-its kind musical extravaganza in the sub-continent for the first time ever towards the latter half of 2013.

The legendary icon will embark on a one-month long expedition touring Kolkata (Salt Lake Stadium, 1st), Visakhapatnam (Indira Priyadarshni Cricket Stadium, 12th),Jaipur(BhawaniNiketan Education Trust, 20th) and Ahmedabad(Sardar Patel Stadium,27th)in October 2013to give fans a once in a lifetime opportunity to witness a live interactive theatrical experience encompassing his award winning musical renditions over the years blended with state of the art technology, great visual effects, synchronised choreography and powerful dance arrangements.

The tour aims to showcase the technological progression of the music industry through a modern interactive presentation featuring high voltage music in its’ purest form. As part of this tour, the enigmatic legend will be travelling to Sydney to put up an exhilarating performance at the All Phones Arena on the 24th of August 2013. Interestingly this is the very first time in 20 years; the world figure will be embarking on a road tour of this stature.



The Indian composer, singer-songwriter, music producer, musician, multi-instrumentalist and philanthropist with his ensemble of singers will be performing his all-time classics from his prolific career, including acclaimed songs from landmark Indian films like Jodhaa Akbar, SlumdogMillionaire,Lagaan, Jab TakHaiJaan,JaaneTuYaJaane Na, Dil Se, Rang De Basanti, Rockstar and Bombay. AR Rahman captivating music has not only redefined contemporary Indian music but also transcends boundaries. Other specialists of the likes Sukhwinder Singh, Javed Ali, Neeti Muhan, ShwetaPandit, HarshdeepKaur, Vijay Prakash, Mano, RanjitBarot will also be accompanying the stalwart on this tour.



AR Rahman states, “Music for me is an expression of unconditional and unlimited love. I find joy in the smallest of pleasures which I share with the world through my music. This tour is a gesture of the love I have for my fans in India and I thank Techfront and Rapport Global Events for putting this together. I want to closely interact with my fans while we celebrate my music at the tour. We are a great prosperous musical nation and tours like these are a great way to rekindle theconnect with the audiences on a more personalised level. Music is the language of the souls and what cannot be put into words can be expressed through music. I would like to take this opportunity to give back to my fans what they gave me. We hope that this will mark a new beginning for many more such tours that will benchmark the music industry”



Mr. MS Muralidharan, Managing Director, Techfront & Promoter, RahmanIshq states, “The Indian entertainment industry is simply remarkable. Over the decades it has produced entertainers who have evolved to become global superstars. As one of the front runners in the technology sector, we are ecstatic to be hosting one of the greatest artists in the creative industry. A. R. Rahman has proved to the world that the Indian entertainment industry has come of age when he took home the Academy, and Grammy awards. It takes once-in-a-lifetime musical genius to give once-in-a-lifetime musical experience and we will be delivering a world class audio visual viewing pleasure to the senses with technical sorcery we have designed especially for this tour.We are creating special mobile applications which we will leverage during this tour with the help of augmented reality. Anything AR Rahman does raises expectations amongst his fan following all over the globe and we will remain committed to uphold that promise.RahmanIshq is a strategic endeavour to bring international standards across all production platforms and showcase next generation technology for entertainment events worldwide."



Mr. Deepak Gattani, Managing Director, Rapport Global Events & Show Director, RahmanIshqstates, “It feels good to have completed a century of shows with AR Rahman. I haveworked alongside him since the past 17 years and I have witnessed the run-away success he has gainedwith his elaborate and exquisite live performances. However we aim to inculcate and establish a tradition of road trips like witnessed globally with the establishment of this tour. Through the vast tapestry of music that is AR Rahman, he takes us on a virtual journey through beauty, culture, and spirituality. This tour will be an everlasting experience that will be a feast for the eyes and ears with a full cast of dancers, singers, performers and musicians. We are reaching out to untapped metropolises where we envisagemyriad potential for such kind of interactive entertainment. Moreover every piece of music he creates is so unique and starts growing on you finding a place in everyone’s heart. It touches people, regardless of class, culture or boundaries giving the concept of infinite love its true meaning.”



Rahman's musical interests and outlook stem from his love of experimentation. Rahman's compositions bring out auteuristic uses of counterpoint, orchestration and the human voice, melding Indian pop music with unique timbre, forms and instrumentation. By virtue of these qualities, his broad ranging lyrics and versatile style, the appeal of his music cuts across the spectrum of classes and cultures within Indian society. In a notable career spanning two decades, Rahman has garnered particular acclaim for redefining contemporary Indian film music and thus contributing to the success of several films. Rahman is currently one of the highest paid composers of the motion picture industry. He has also become a notable humanitarian and philanthropist, donating and raising money for beneficial causes and supporting charities.

Tickets for India will go live from 15th August 2013 on Independence Day.

The RahmanIshq concert is a Techfront and Rapport Global Events presentation. It is supported by creative and artist management partner Rapport Global Events and radio partner Radio Mirchi. The event is managed and produced by Techfront.

It’s time to get up close and personal with the John Williams of the Indian film industry.Get entertained and feel the infinite love. RAHMANISHQ - A.R. RAHMAN LIVE IN CONCERT!


Saturday, 24th August, 2013
Sydney, Australia
All Phones Arena

Tuesday, 1st October, 2013
Kolkata, India
Salt Lake Stadium

Saturday, 12th October, 2013
Visakhapatnam, India
Indira Priyadarshini Cricket Stadium

Sunday, 20th October, 2013
Jaipur, India
BhawaniNiketan Education Trust


Sunday, 27th October, 2013
Ahmedabad, India
Sardar Patel Stadium


For more information, please contact: Atul Malikram at atul@atulmalikram.in

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