Fitgen’s Smart Activity Tracker

Staying fit has become a popular jargon nowadays in the wake of increasing awareness on the advantages of leading a fit lifestyle. It is, however, a fact that while people are aware, they lack action to make it a reality. There remains a thin line to step to the other side, which many are not able to cross in the absence of ​'motivation and willpower’.

If you too have been struggling to bridge this fine gap, Fitgen has a solution in the form of its first-of-its-kind activity tracker, namely ‘Trek’, that not just makes you keep yourself fit, but also take care of your loved ones. The Fitgen device and its app help you connect with friends, family members and build fitness communities of preferred members wherein each one of them can track the activities of others and create challenges to tap onto the competitive spirit.

As it easily makes people measure their performance and compare it with that of others round-the-clock, the Fitgen product acts as a perfect ‘Motivator, Enabler and Companion’. Besides providing for the fun to connect with friends and family members for fitness sake, daring them and beating challenges together, the very important aspect it touches is of pushing the motivation level of people and keeping it intact.

“We realized that people in the initial phase are full of energy and are enthusiastic about their fitness programs and plans, but as time passes this seems to die down. Everything comes back to square one, resulting in the fitness resolutions to fall flat. After going deep into the reasons for the failure of sticking to the plans, we concluded that just motivation is not enough. We realized that what we cannot measure we cannot control. We also realized that when people worked together, the success rates were higher. We then thought of creating a product that addresses these issues. Our product helps you measure your activity and drives the motivation levels of people, while providing companionship in their goal to stay fit. With Fitgen one not only takes care of oneself, but also of their near and dear ones,” said Mr Anurag Malhotra, Chief Executive Officer, Fitgen Solutions.

The Fitgen device can be synchronized with the Fitgen app that can be downloaded on any phone supporting iOS or Andriod. All the data the activity tracker captures keeps getting updated on the app. The information is available on the wearable device as well and can be viewed any time. However, for detailed information, one can check the app and even create the profile page containing all information on oneself. People can feed details about the food consumed or to be consumed and measure the intake of calories and how much the body needs to burn to stay fit.

The device is fed with the goal of attaining 10,000 steps a day as it is believed that these numbers of steps are ideal to stay fit, though one can very well go beyond the figure. Not just steps, the tracker takes into account various movements of a person and accordingly makes him indulge in more activities. There are availability of graphical representation of the activities one takes for easy deciphering of numbers.


Unlike foreign-made devices, the Fitgen app has in-built Indian food menu, spanning from North to South India and from West to East India, along with continental delicacies for calculation of calories consumed.

Besides, Fitgen device users can send each other requests and add more people to create a community. With the help of the leader dashboard on the app, they can keep an eye on others’ performance and stay motivated. In a group, people can create challenges and dare others to achieve them. Fitgen device users also receive regular notifications on the percentage of goals achieved to keep people motivated at all times.

With your companion and motivator on your side, take the path of keeping yourself fit, alone or with others, as you like it! Connect with us on www.fitgen.in

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Airtel’s Wynk Music crosses milestone of 5 Mn App Downloads

India’s largest telecommunications service provider, Bharti Airtel today announced that its carrier agnostic music application – Wynk Music has crossed a momentous feat of 5 million downloads in just 6 months of launch. The award winning music app is today one of the most popular destinations for music lovers in the country and has received the unique distinction of being featured by Google in the ‘Favourite Apps’ section on Google Play Store.

Wynk offers a completely ad-free music experience on your smartphone with full track audio streaming, unlimited cache downloads, mp3 purchase and caller ring back tone features. The latest app version also features support for Google Chromecast - a new and easy way to cast your favorite entertainment from your phone or tablet straight to the TV. Wynk users can now enjoy browsing through the app and playing music from their TV screens.

Wynk has an HD catalogue of over 1.8 million Indian and International songs and this is growing every day. Wynk users enjoy exclusive music previews from time to time under the Sony Music label. The film Ungli by Dharma Productions starring Emraan Hashmi and Kangana Ranaut was available first and exclusively on Wynk. Additionally, the label also made available popular EDM DJ David Guetta’s brand new album ‘Listen’. It has also witnessed some interesting usage trends:
Honey Singh is the top-searched artist followed by Akon and Lata Mangeshkar
The recent Bollywood movie Roy is the most streamed album till date
Expert curated playlists are more popular than the albums with about 33% more clicks
‘Romantic’ mood is the most popular amongst all the mood based playlists
Mumbai topped charts as the city with the maximum users followed by Delhi and Karnataka

New Releases is the most popular section of the app and interestingly it witnesses maximum clicks between 9am and noon

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Political Campaigns going digital this elections

Young and active Indian social media users are adding a whole new dimension to the social debates around political developments. Political parties are spending enormously to woo them and make them their supporters. However, how to target the right audience as per their political alignments and user profile is the biggest challenge in front of political parties.

Showcasing how AAP with the help of a unique concept by IITians is truly democratizing the Indian elections like never before. For the very first time that the Indian electorate can ask the candidate's plans for their constituency, cross examine them directly at any and every moment of time and not just hear 1 sided speeches.

Frankly.me has 48 AAP members on their platform and they are actively answering the queries from general public. Apart from AAP members, Frankly.me also has Ajay Makhen and Kiran Bedi with them from the old school.

Nikunj Jain, Co-founder, Frankly.me commented, “The team Frankly.me is really proud and happy with the recent advancements in the platform and it’s steadily rising popularity with the empanelment of noted public figures including politicians. With Frankly.me, these personalities intend to understand the masses and their expectations better. This facilitates them with first-hand information directly from the common people and gives them insights which are more perceptive.”

Here, political parties are going digital using mobile applications for video chat with the masses though Frankly me. The application is for Android and iOS users. Targeted at empowering common people with the ability to have one to one conversations with anyone in the limelight- be it celebrities, politicians, entrepreneurs, IAS officers or sports personalities, it is open to users all over the world. The funding will be used to focus on India for the next 15 to 18 months and towards overcoming the challenge of expanding in a market with more than 20 officially recognized languages.

Taking advantage of the country’s fast-growing mobile penetration rate, the platform intends to impact the Delhi elections this year to gain more traction. Currently, it boasts of having a cluster of noted public figures including politicians like Arvind Kejriwal, the ex-chief minister of Delhi, Yogendra Yadav and Kiran

Bedi.

Exposure from public figures on the platform has resulted in 1,000 to 2,000 new users each day. At present, it competes directly with formidable rivals like Twitter and Youtube. The factor that gives it an edge is that it enables two-way communication easily. The Questions submitted are up-voted by other users, so the most popular ones are seen and hopefully answered. Frankly’s interface also enables in-depth discussions to take place.

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Give me Five Questions - Please?

Photo credit:  ibnlive.in.com

There is series of 'Five Questions' quzz everywhere from Delhi to Goa. BJP put five questions to Aam Admi Party (AAP) for Delhi elections. Why Congress should calm of the issue? So, it came put 'Five questions' to BJP in Goa.

BJP asked the question the AAP and media has all the five questions. But, Congress's five questions set for BJP is not disclosed, it has prepared but not unfold the cards yet. Seems, Congress party has assigned its top brass leaders in the assignment to prepare these questions.

One thing is missing in the five questions, are these questions has any relation with Common Man,,,may be not. Here, I would like to pay tribute to 'Common Man' , the great cartoonist  R K Laxam, who is no more. In the field of journalism he left is mark for ever.

Lets come to main topic of five questions sets.There is one more question about these 'five questions'... why only five.. why not 10 or 20? Who is stopping anyone to raise questions? Recently we celebrated 66th Republic Day and we have many questions for the leaders those ruled us for nearly 6 decades.

Parties have been ruling the country and so as the people electing them for these time. A lay man may have questions, but the drawback is he or she has no voice.. means party or any power? Another interesting about this - just like game shows - question will remain but other things will change.

Will the parties be raise these questions once the election are over? If yes, then we are in true democracy, and if not then election, politics are just eye wash.

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