FIITJEE Conducts FORTUNATE 40

FIITJEE Conducts FORTUNATE 40 to help economically deprived IIT aspirants
 A Social Initiative by FIITJEE to help the economically deprived


Test Date – 8th February 2015 (Sunday)
No Registration Fee
For meritorious students studying in Class VIII (going to IX) & Class X (going to XI); whose total parental income is below Rs. 10,000/- per month


Delhi, 8 Jan, 2015: FIITJEE, the country’s premier institute for IIT-JEE training, will conduct a nation-wide examination on February 8 to select 40 underprivileged but highly meritorious students who will be groomed and tutored for free by the institution for entrance to India’s most reputed engineering colleges.



The “FORTUNATE 40” examination will be held across designated test centres in India for all students studying in class VIII and X, who aspire to make it to IIT-JEE in the year 2019 & 2017 respectively, but do not have the financial resources to afford an effective coaching institution.



The selected 40, who show potential for doing well in the field, will be taken under the wing of FIITJEE, an organization which sends a large number of students to IITs and other prestigious engineering colleges of India every year.


While students from a cross section of society aspire to make it to the IITs, it is not an easy exercise. Having the intellectual capability and potential is not enough as cracking JEE also requires a rigorous training and guidance. Students from economically less fortunate backgrounds often fail to avail the benefits of such coaching programmes.


Keeping in mind the aspirations of such students, FIITJEE being a social responsibility-conscious organization, designed the FORTUNATE 40 programme in 2008. It’s a program exclusively created to provide world-class training to serious students from financially weaker backgrounds and enthuse them to achieve their goal of success & top ranks in IIT-JEE and other competitive exams.


This program will select and financially support those capable students presently studying in class VIII (going to IX) & class X (going to XI) whose total parental income is below Rs.10, 000/- per month. FIITJEE will support these meritorious students in their preparation for achieving their dream goals by awarding 100% scholarships for FIITJEE programs & 100% waivers on hostel charges.


“Talent and potential is not exclusive to the elite sections of the society. Every child with potential should be given a level playing field in competition. IITs are India’s foremost intellectual institutions and the best talents from this cross section of society also deserve their due place in them. Our FORTUNATE 40 programme is designed to propel into the big league 40 such students who might get lost in absence of essential guidance and training. Over the past few years, many of these students nurtured by us have created new benchmarks of success and have made us immensely proud,” says Mr. R L Trikha, Director, FIITJEE.


The selection test will be conducted at the centres in Delhi (South Delhi, Punjabi Bagh, Dwarka &; East Delhi), Delhi NCR (Faridabad, Ghaziabad, Gurgaon & Noida), Amritsar, Anantapur, Bangalore, Bhilai, Bhopal, Bhubaneswar, Bokaro, Chandigarh, Chennai, Dhanbad, Durgapur, Hyderabad, Indore, Jaipur, Kalpakkamm, Kanpur, Karimnagar, Khammam, Kolkata, Kurnool, Lucknow, Mumbai, Nagpur, Netarhat, Patna, Pune, Ramgarh, Ranchi, Shaktinagar NTPC, Trichy, Vadodara, Varanasi & Visakhapatnam.


The last date to apply for test is 1st February 2015 (Sunday) and there will be no registration fee for this selection test. To be eligible for the FORTUNATE 40 batch, students have to clear the individual subject cut-offs & also the grand total cut-off.

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A Mélange of Colors: Painting Exhibition Showcases three Young Contemporary Artists

A Mélange of Colors: Painting Exhibition Showcases three Young Contemporary Artists

· Ekta Jain, Aarushi Gulati and Neeti Aggarwal come together to showcase their works that can collectively be labeled as among the best upcoming talent that is emerging in contemporary Indian art

New Delhi, Dec 5, 2014: If art is an expression of the heart and mind, it is also an emitter of inspiration and vibrations. An exhibition of the works of three young and upcoming Indian artists was today put on display in the national capital, promising a visual treat for the lovers of contemporary art.

The four day painting exhibition at the Convention Foyer at India Habitat Centre, is displaying the latest works of Ms. Ekta Jain, Ms Aarushi Gulati and Ms Neeti Aggarwal, under the title of ‘Mélange: A group show of Contemporary Artworks’.

True to its name the exhibition presents a mélange of deep thoughts, an aura of positive vibes and interplay of figurative and abstract mysticism that is certain to stir art lovers of the capital.

The three artists have remarkably unique styles but a freshness that is characteristic of new talent that is still discovering itself. The works speak of hope, peace, tradition, spirituality and courage from the point of view of an artist.

The world eludes positivity and vibrancy as seen from the eyes of these artists who have capture on canvass a world that is in transition but still steeped in traditions. There is never a dull moment in the canvasses that are on display.

The artists have presented a wide array of painting styles and vibrancy of colours and concepts under a single roof and all in affordable prices.

“Different artists release their inner thoughts through different kinds of expressions. For some, sorrow and pain is an underlying theme, for others mysticism is the most powerful expression. If you look at the exhibition that we have put on display, the common thread is an inspirational invocation of peace, hope and positivity. For me personally, art is a medium to spread hope, inspiration and optimism,” says Ekta Jain.

“When people come to see the artworks of veteran artists, they come with pre conceived notions of the artist’s style and expression. In this respect, our exhibition holds an element of surprise,” adds Jain. The exhibition will be on display from December 5 to December 8, everyday from 11.00 am to 8.00 pm.

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Gaana.com launches first musical brand campaign

Gaana.com launches first musical brand campaign

Celebrating the spirit of music and life, Gaana.com unveils ‘Bas Bajna Chahiye Gaana’ campaign

New Delhi: Gaana.com, India’s favorite music streaming service has launched a unique musical campaign for brand promotion. The brand has strategically chosen the content marketing route for this musical campaign. The launch has been subtle with a musical single released last month. Titled ‘Bas Bajna Chahiye’; the song has been composed by Amit Trivedi and sung by Benny Dayal and Anusha Mani. The recently released music video on YouTube has already fetched over a million views and in the coming few days, TVCs supported by a high decibel media plan Is also being rolled out.

Gaana.com has for the last two years served as the ultimate music destination across genres and music preferences. Recently launched Gaana 5.0, with a slick black theme & hourly playlist feature, has already led to a 20% increase in average time spent by users and a 26% increase in songs listened per user.

‘Bas Bajna Chahiye’ campaign will further give a push to the app. It is a first-of-its-kind content marketing initiative that promotes Gaana.com as a brand. The song reflects the various moods and occasions where “Gaana” plays a role and even uses the word 'Gaana', as an integral part of the music video.

Commenting on the occasion, Pratik Mazumder, Vice President & Head Marketing, Times Internet says – “Being the category leader in the music streaming space, we felt that the brand name itself provided the opportunity to define the category and therefore we took this route. In this musical campaign, we have emphasized on the fact that all moments & situations in life can be made awesome with music. ‘Jo bhi situation to make it awesome’ with Gaana.com, Bas Bajna Chahiye Gaana”. We roped in some of India’s most talented musicians to create an amazing song for us which we shared with our users. The tremendous response has only encouraged us to take this forward and convert this in to a full-fledged campaign & launch it across different media vehicles”.

‘Bas Bajna Chahiye’ song is garnering popularity amongst music lovers. The campaign has been created by M&C Saatchi.

This will be the very first multimedia campaign for Gaana that will run across TV, Print, Outdoor, Radio, Cinema and of course digital and Social media. Over the next few months, more such videos, centered around the theme will be released. These videos along with main campaign will continue to highlight various occasions, moments, moods where music plays a pivotal role & will continue to reinforce the ‘Gaana.com’ brand in the consumer’s mind, thus making it an integral part of everyone’s life wherever anyone plays music …errr… Gaana.

For further information:
Yashmeen Barua 9811699757

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