White Rivers Digital bags digital media mandate for Zola.in

White Rivers Digital, a digital marketing agency located in Mumbai, has signed on Zola for managing its digital presence. Having become the 'go to' digital media agency for lifestyle brands, White Rivers Digital will now be extending its expertise in the field of fashion to a leading fashion brand Zola.in.

Established in 1999, Mumbai based Zola has become the one stop destination for trendy and chic apparel. The company’s brand portfolio includes product lines that range from affordable, high-end style and cater to every age group, from children and youth to men and women. Zola’s product range is inspired by the international runways and the global street fashion and offering wearable fashion at pocket-friendly prices, right to your doorstep. White Rivers Digital will be taking the above into account and transforming the same onto a digital platform. It will be mainly involved in handling the complete Social Media marketing strategy. It will create a mobile based dealer channel communication platform for Zola.in. Digital Catalogue introduction is another factor that White Rivers Digital will be managing for Zola.in.

Talking about the same, Mr. Shrenik Gandhi, Co-Founder, White Rivers Digital had said that being a fashion brand Zola is in an unique space making that an enthralling account to work on. He further added that they are thrilled to have Zola on board with them. It is one of the largest in the country in its field and a one stop Fashion brand. Being an ancient brand, key challenge will be to be as dynamic as its audience. Their challenge & opportunity is to curate a digital brand out of it. Their young team's keen eye for trend forecasting is going to be great asset to this account.

From Zola.in, Mr. Kirti Shah, Managing Director said that Zola will swim with White Rivers Digital in social media space to reach out to its young and net savvy audience. Through dialogue it will make its presence more visible in the market. The alliance shall redefine FASHION in the Women’s World with Indian flavours and lesser payouts.

White Rivers Digital is really excited and looking forward to working with a fashion brand like Zola.in

Read the rest of this entry

Real Estate Giant One Avighna Park ropes in White Rivers Digital to Handle Digital Marketing Duties

Real Estate Giant One Avighna Park ropes in White Rivers Digital to Handle Digital Marketing Duties

Mumbai :The luxury real estate boom is upon us and properties such as One Avighna Park have set the precedent for such firms to take their digital media presence seriously. The Lower Parel based high end apartment complex has roped in Mumbai's fast growing White Rivers Digital to handle this key portfolio

White Rivers Digital will help One Avighna Park curate it's digital identity on social media platforms. The key challenge for the agency will be creating relatable campaigns that helps breaks the monotony of everyday real estate talk.

Shrenik Gandhi, co-founder of WRD believes that this move marks the increasing importance of creating social stories for luxury real estate brands

"Real estate is about people. It's about those who build it, it's about the people for whom they build it. In that sense, One Avighna Park is not just prime property, it is a place where life happens. We are very excited to be handling Digital Marketing for market leaders in this space & look forward to some great digital stories!"

Shalini Dixit, General Manager – Marketing & Sales from One Avighna Park agrees with Gandhi and shares her enthusiasm for digital media promotion

Digital Media today is connecting well with the fastest growing segment of buyers aged between 30-45 years. Besides being cost efficient , this platform is an enabler to reach the right target audience and is also measurable. One Avighna Park being a Premium residential “By Invitation” project has entrusted White Rivers Digital to devise and implement a strategy to identify the right digital channels to enhance our brands web presence and gradually result in select web conversions.

Read the rest of this entry