Role of IT in Parenting

IT has become an integral part of many aspects of an individual’s life. Even in the parenting space, digital technology is transforming the way families improve their lives, as everyone is making use of latest technologies for entertainment, education, management and other various purposes. Although digital platforms have been part of parenting for some time now, only now they are beginning to develop engaging and personalized experience for modern day busy parents.

It seems that one of the most important innovations is in evolution of digital productivity tools platforms that help parents to manage their lives around kids. Such tools facilitate managing doctor visits, immunizations, tracking social, cognitive and physical growth of their children, building kids’ timeline etc – basically all aspects of lives around kids. While parents are overwhelmed with information, algorithms in these tools can connect parents to only the most relevant and personalized resources, e.g. proactively connecting parents to a psychologist, if certain behavioural tendencies are spotted in a child. However, such tools would be most effective if parents can sign up from the stage they conceive and utilize them till the time their kids get into their teens – i.e. a one-stop solution for their digital productivity tools needs. Good news is that such digital platforms are emerging in the market that offers intuitive and secure digital ‘productivity tools’ for parents.

Not only this, digital platforms can help build better parent-kid relationships by helping parents to understand their kid’s behaviours, psychology etc. in better and simpler manner, thereby helping parents to interact, respond and connect with their children more effectively.

As children grow up, they begin to explore the vast world of digital media. Children these days can easily access internet through desktops, laptops, tablets or smart phones. To safeguard their children from negative online experiences and malicious content, parents are taking extra precautions like giving limited access to internet, using parental controls or educating them about proper use of internet. Many digital platforms are available nowadays to help parents track activities of their kids on online or on social network and guide those to right path if they are doing something wrong.

In conclusion, IT space is going through a rapidly evolving stage and the innovation is aimed to transform the way modern day parenting is done. On one hand, these platforms can be a boon for modern day busy parents, but if not used properly, they can be a bane as well. Instead of parents being on one side and children on other, they should work together, to harness the full potential of digital platforms for making their lives more effective and efficient.

Authored By:- Mr Tushar Srivastava, CEO, www.nurturey.com. 

Read the rest of this entry

Ardour Communications bags the PR Mandate for Unltdoffers.com

Ardour Communications has bagged the PR duties for e-commerce portal Unltdoffers.com which brings to India Aarogyam Energy Products which have been tested individually on Machines for Energy level.

All Aarogyam Energy Products are made from non-corrosive Titanium or Stainless Steel.Aarogyam Energy Products uses functional application of magnets to the body to stimulate various nerves and create a better flow of blood into various parts of the body, it is a safe, non-invasive method of applying magnetic fields to the body parts for healing purpose.

According to Roopali Pasricha, Founder, Ardour Communications, “We are extremely enthralled to announce the Unltdoffers.com as our new client. We are yet to complete our first year in this industry and yes it will prove to be a fruitful win.”

Roopali Pasricha further reiterates, “According to a lot of surveys the demand for spiritual and holistic products is very high in the country and the suppliers are few. In such a scenario, we need to create unique ways to connect with their customers to achieve the desirable results.”

According to Chirag Haria, Founder, www.unltdoffers.com, “We run unltdoffers.com especially to make Aarogyam Energy Products reach every household. Bio-magnetic Bracelets offered by us are well known for their quality and robustness, these bio-magnetic bracelet solve many present health problems, improving blood flows and to enhance day to day living. Our Bio-magnetic Bracelet is appreciated in the world-wide market and we are offering them at very affordable price.”

Chirag Haria, Founder, www.unltdoffers.com, further reiterates, “These days we have been getting a lot of queries from people who wish to use the jewellery as a gifting option. I feel that through PR of Unltdoffers.com we will be able to reach almost everyone and guide them about holistic yet health benefits with simple usage of the jewellery “

About Ardour Communications – Ayear-old company offers diverse services like public relations, SEO, SMO, content development, Event Management, Strategic Planning and Social Media Marketing. In a short span of time, the company has grown tremendously. Ardour Communications specializes in domains like lifestyle, E-Commerce, Jewellery, technology, Retail, fashion, business, food & beverage, healthcare and real estate.

Read the rest of this entry

White Rivers Digital bags digital media mandate for Zola.in

White Rivers Digital, a digital marketing agency located in Mumbai, has signed on Zola for managing its digital presence. Having become the 'go to' digital media agency for lifestyle brands, White Rivers Digital will now be extending its expertise in the field of fashion to a leading fashion brand Zola.in.

Established in 1999, Mumbai based Zola has become the one stop destination for trendy and chic apparel. The company’s brand portfolio includes product lines that range from affordable, high-end style and cater to every age group, from children and youth to men and women. Zola’s product range is inspired by the international runways and the global street fashion and offering wearable fashion at pocket-friendly prices, right to your doorstep. White Rivers Digital will be taking the above into account and transforming the same onto a digital platform. It will be mainly involved in handling the complete Social Media marketing strategy. It will create a mobile based dealer channel communication platform for Zola.in. Digital Catalogue introduction is another factor that White Rivers Digital will be managing for Zola.in.

Talking about the same, Mr. Shrenik Gandhi, Co-Founder, White Rivers Digital had said that being a fashion brand Zola is in an unique space making that an enthralling account to work on. He further added that they are thrilled to have Zola on board with them. It is one of the largest in the country in its field and a one stop Fashion brand. Being an ancient brand, key challenge will be to be as dynamic as its audience. Their challenge & opportunity is to curate a digital brand out of it. Their young team's keen eye for trend forecasting is going to be great asset to this account.

From Zola.in, Mr. Kirti Shah, Managing Director said that Zola will swim with White Rivers Digital in social media space to reach out to its young and net savvy audience. Through dialogue it will make its presence more visible in the market. The alliance shall redefine FASHION in the Women’s World with Indian flavours and lesser payouts.

White Rivers Digital is really excited and looking forward to working with a fashion brand like Zola.in

Read the rest of this entry

IMImobile launching 'Tweet to Donate' for the Post Office

IMImobile continues to deliver innovation on Twitter, launching 'Tweet to Donate' for the Post Office

Mumbai, India - IMImobile, a global technology company providing software and services which help businesses capitalise on the growth in mobile communications, today announced its development of 'Tweet to Donate', an innovative new service used by the Post Office. The service has made the Post Office the first UK organisation to enable and process donations via Twitter as part of being a fundraising partner to the BBC's Children in Need charity campaign, 'Be A Hero'.

IMImobile has worked in partnership with the Post Office and their media agency Mindshare to create and deliver the 'Tweet to Donate' mobile payment solution. Users who would like to make a donation to BBC Children in Need simply follow the Post Office (@PostOffice) on Twitter and tweet the hashtag #MakeMeAHero. Users then receive a direct message with a URL to a landing page (served within Twitter) through which they can donate £1, £3 or £5. The donation will be debited from the user's phone bill or the pay as you go balance. The solution, accessible across mobile, tablet and desktop PC, uses the mobile payment service Payforit, with the full amount going to BBC Children in Need.

Mobile sits at the heart of the Twitter experience, and according to Nielsen, 80% of Twitter users access the service through a mobile device, and 3 in 5 of Twitter mobile users access Twitter whilst watching TV. The 'Tweet to Donate' service fully unlocks the potential of the Post Office's
involvement in the fundraising campaign, giving Twitter users an opportunity to donate through the social media channel. The payment solution also breaks down previous social media barriers, allowing users to donate money directly within the social media environment. Furthermore, it opens the opportunity for other brands to integrate mobile payment solutions into the Twitter environment, significantly increasing the opportunity to monetise the social media channel beyond social engagement.

Read the rest of this entry

Why Guest Posting Is In Danger?

Guest Posting for many marketers has been rescue of sorts. With all the available link sources slowly depleting, this has been the only stable provider for link juice to websites after the recent Google updates. This like all other link avenues in the past has been exploited to the fullest & big G is fully aware of this. Almost everyone by now has predicted that Google will definitely bring out a change in its algorithm to bring out an even playing ground for everyone. And taking into account Google’s past approaches (punitive actions) to the link source abuse, the change is only a matter of time.

This has led the digital marketing world into a tizzy as to what ideally should be their approach for guest posting? Should one leave completely the guest posting avenue & move on to something else? Or wait for the next Google update which might dent into the recent efforts of content outreach? Should one use do follow/no follow links for content outreach? If do follow is being used, then how many links from the content? Nobody exactly knows the answer to these questions as to what should one do to make their content outreach program full proof from here.

As always, the best thing to do when facing such a situation is to go back to the basics. Google has always been very clear about giving the best search experience to its users. The recent approach that has been suggested by Google is “If you link to something with the intent that it should help your Google rankings – then nofollow the link. If you write something without that intent and the link is really natural, then there is no reason to nofollow the link”

Now the next question is how does one give weightage to our need of passing the value via content outreach & on the other hand what Google is saying? We all know that many website owners & businesses hire content writers to generate outstanding content month after month. This content is specially created so that it can be shared across relevant niche domains so that link value can be achieved. When Google says “ If you write something without that intent and the link is really natural, then there is no reason to nofollow the link” – it means when you share content which is very outstanding, extremely relevant to the audience, a hot topic which is trending & making people buzz about it, only then should one use a do follow link. This seems a very good idea at the outset & makes us all feel that this is the right step moving forward to make web search more relevant & meaningful. However this implementation seems extremely lofty since creating such content in itself is such a huge challenge. Moreover the whole idea seems to directly affect the backbone of SEO – link building as a whole. These changes make one limited to on-page optimization. How does one make his site rank for keywords which his target audience searches for week after week? The only other alternative remaining with us is to use citation sources. In addition, we do have scope of utilizing niche directories as well which too are soon going to come under scanner. In addition, the relevant niche directories are numbered after the updates. Both of the above link sources have their constraints.

Thus guest posting is an extremely invaluable modus operandi to make a site tick for its search terms. Google too is fully aware of this & thus has not taken any punitive action against guest posting despite content being posted in exchange for money without considering relevance & quality of the content along with the other abuse this medium has suffered.
The only solution to this is we as search engine professionals use this invaluable resource thoughtfully. Here are a few steps that we can take-
1. Ensure that only quality content is posted (The term quality is subjective. However we need to be rationale while deciding on the content)
2. Balance of do follow/ no follow links in a content
3. Trying to use all types of anchor text in your backlinks to reach a balanced link profile
4. We still need to target our keywords in content outreach however we need to decide which keywords are our priority & need to be targeted in content outreach while others can be targeted via other mediums. Let us not forget that content outreach is the last ace in our hands.
It is highly unlikely Google will ban guest posting since it knows the immense value that fresh content adds to web search. However it is high time we pull our socks up & use this invaluable resource in moderation since Google will definitely keep an eye on the abuse of this medium. We need to take the above mentioned steps not only to avoid our sites being affected with the next update but also to save this tool called Guest Posting which we are so highly dependent on.

Author Bio:
Aaditya Shah works as a Search Marketing professional at SMG Convonix. He loves every aspect of digital marketing especially content outreach & link building. Closely follows Google updates & algorithm changes & loves to continuously experiment with SEO to decode the mystery around web search. A complete foodie!! -his hobbies include playing Cricket & watching movies.

Read the rest of this entry

Evolving Sources of News for Journalists - "#MediaInsights Report"

New Delhi:Research jointly conducted by 20:20 MSL and IIMC to study the changing patterns of news sourcing by journalists, especially with the advent of social media

In an attempt to demystify the rapidly evolving media universe in India and shed light on the growing appeal of new-age alternatives to the press release, 20:20 MSL (part of MSLGROUP, Publicis Groupe's strategic communications and engagement consultancy and the largest PR network in India) in strong collaboration with the Advertising & Public Relations Department of the Indian Institute of Mass Communication (IIMC) today launched the "#MediaInsights report", the first-of-its kind research to arrive at insights that would benefit India's media and communications industry.

When a piping hot story is on the anvil, only one in eleven journalists would use more than half the press releases that flood their email inboxes. Internal brainstorming sessions remain the most preferred among many, when it comes to exercising their grey cells in the newsroom. An emphasis on the diversity of content from the media has driven a series of compelling changes in the conventions of news sourcing among journalists and other media professionals. The public sentiments that are considered in constructing a story, the advent of the social media space as a hub for story ideas and extensive use of official websites to cull out authentic data are some of the most striking industry-wide changes that the report has highlighted.

Commenting on the report, Mr. Chetan Mahajan, Managing Director, 20:20 MSL said, "It is imperative for a next generation insights-driven agency to understand the media environment in order to be a strategic advisor to the stakeholders. We jointly conducted this research with IIMC, in order to get insights to address the gap between news-makers, news-consumers and the media. The report has successfully mapped the changes and brought out some compelling facts. I believe that this report will help PR practitioners in best aligning their strategies and tactics."

Mr. Sunit Tandon, Director General, Indian Institute of Mass Communication welcomed the report as "the first in a series of such studies that would be useful for all who are interested in understanding the rapidly changing contours and dynamics of the Indian news media sector."

The research was conducted with a stratified sample of 309 journalists nationwide cutting across age, gender, specialization etc. The report also focuses on several statistical data sets including the following:

(i) The ratio of stories produced by senior correspondents to those filed by young reporters
(ii) The frequency of social media usage in newsrooms, and
(iii) The reliance that journalists place on the Internet for sourcing news
(iv) The male versus women reporters' behavior towards different news sources

Please view the full report at www.slideshare.net/2020MSL/mediainsights-report

About Indian Institute of Mass Communication

The Indian Institute of Mass Communication (IIMC) is India's premier institute for training, teaching and research in mass communication. Set up by the Ministry of Information & Broadcasting, Government of India in 1965 on the recommendation of a team of internationally known mass communication specialists from UNESCO and the Ford Foundation the objective of the Institute is to impart quality education and training and to conduct research with special reference to the socio-economic development in the country. IIMC is the only country-wide institution in the field, with a presence in all the regions of the country, including Regional Centres in Aizawl, Amravati, Dhenkanal, Jammu and Kottayam, apart from the Headquarters in New Delhi. The Institute also counducts courses and training programmes for international professionals on behalf of the Ministry of External Affairs.

About 20:20 MSL:

20:20 MSL is one of India's largest multidiscipline communications firms and a leader in the area of specialty communications services including corporate reputation management, strategic media relations, analyst relations, social media, crisis and issues management, events and activation services. The firm is also the acknowledged leader in technology communications space in India. Through its powerful network of more than 150 staff across offices in Mumbai, Delhi, Bangalore, Chennai, Kolkata, Hyderabad and Pune, as well as the reach of the MSLGROUP and Publicis Groupe international network, 20:20 MSL partners with more than 100 leading Indian brands and multinationals to deliver world-class communications.

About MSLGROUP Asia:

For 23 years, MSLGROUP's Asia team has counseled global, regional and local clients, helping them establish, protect and expand their businesses and brands across this fast-growing region. Today, MSLGROUP has the largest PR, social media and events teams in Greater China (16 offices and 1,000 colleagues) and India (16 offices and 550 colleagues) and is actively working to lead the development of the industry with the regular publication of whitepapers/reports and innovative Learning & People Development programs to nurture talent. The MSLGROUP Asia team includes 38 owned offices and 1,675 colleagues in Beijing, Shanghai, Guangzhou, Chengdu, Hong Kong, Macau, Taipei, Tokyo, Seoul, Singapore, Kuala Lumpur, Mumbai, Delhi, Ahmedabad, Pune, Bangalore, Chennai, Hyderabad and Kolkata. An activation network of colleagues reaches an additional 125 Indian and 100 Chinese cities and a strong affiliate partner network adds another 23 Asian cities to our reach. MSLGROUP Asia's teams have been recognized as leaders by multiple industry groups, including most recently Hanmer MSL India ('PR Agency of the Year 2011' by PRCAI), Luminous ('Local Hero/Agency of the Year 2010' by Marketing Events Asia), Genedigi Group China ('Innovative China SMEs' by Forbes China), ICL MSL Taiwan ('Agency of the Year 2011' by Taiwan Advertiser Associate), and has won more than 50 awards in the last two years.
Source: Business Wire India 

Read the rest of this entry

Public Opinion: Role of Social Media

 

In a democracy the public opinion matters like anything, and obviously quantity is dominating the judgement. In the country like India, where politics has hardly on its path of political reforms, here comes the role of social media in contributing to the object.

Social media has been widely accepted by youth, and they are citizens of the country. They decide their leaders; they elect them and send to the temples of democracy – Parliament, State Assemblies, State Legislative Councils.

Over the decade, the popularity of social media has made significant changes, the present of political leaders and using this platform justifies the view. It would not be wrong to say that, through social media, public opinion could be gathered for various purposes and for political reforms.

On the contrary, the wrong use or paid publicity could also hamper the political reform process. So, the judgement should not be taken on that particular media. Social media in India no doubt at the peak but still it needs to achieve the complete formation to establish astonishing role to bring changes in the political reforms.

What would be the impact on the society if social media manages to gather best public opinion? The answer lies that, the main stream media is now capable of bring changing the society and stopping corruption, by highlighting or exposing the matters, while having concrete evidences to their claim.

One day, the social media could also reach the top position, where the users’ opinion could bring many fold changes into the society – politically. The social networking sites like –facebook, twitter, Google plus and linked in have been widely accepted by the people in the world including Indians.

Political leaders come to know about the greater role the social media is going have in future. Now you can follow prominent leaders on some sites and put your questions. If the social media takes giant share then its role would be important in bringing political reforms in India and maintaining the inflow of public opinion for a better society, better India.

Read the rest of this entry

Is the meaning of Social Media changed?

The term social media in the internet market has vast scope. The rise of few social media sites has changed the meaning and purpose of the social media. In the arena of internet marketing and web promotion, social media promotion has prominence place and many of the social networking sites have contributed a lot in the last decade.

Some huge traffic generating sites- stumble upon and reddit have diverted million of users to many websites. But those may seldom have generation such traffic. And it’s clear that no traffic no profit so as the use of many social media sites could be redundant.

Interestingly the rise of facebook, google+ and twitter are said to be major pillars for the social media arena of late. Considering the changed scenario, it could be guess easily that the meaning of the social media sites have been changing rapidly and might be limited to few sites.

Everyday many new social networking sites have been entering into the pace to meet the internet user requirements and provide them the best content. And most these sites could not stand firm against the challenges and strong market competition, let alone making profit out it.

The question is obvious, why to use the social media sites if those are not worthy in terms of traffic or visits to your site. The fact can’t also be denied that some the major social media sites are being used or dedicated to friendship, not for the internet marketing.

And those know the techniques how to convert those into traffic, they are sure to make profit out these nevertheless the purpose of the social media site meant for. The represents the skill of the internet marketing entrepreneurs, those know how to fight the odd situations.

The meaning has been on a path to change, but the usage has been same. So if you know the key – the success is yours. If you don’t know keep trying these social media sites.

Read the rest of this entry

Facebook boosts Self-Esteem

Have you ever thought that a social media would boost your self-esteem? If not, it is true according to a research, and credit goes to facebook, the giant social media sites. The study shows that having a profile on the websites Facebook would boost your self-esteem and also bring some changes in behavior as well.

Facebook is not only a popular social media site but also become identification for many. The often use and updating wall are not helping you to be in contact with your friends and updating about your life but it also helping you in many ways.

Using social media sites for updating information is the latest trend among youth and Facebook holds a prominent role in that arena. Hardly do you find any person in the world, who doesn’t have idea about social media or facebook, to say clearly.

The technological revolution has changed the world and made the world into global village really, which was used a proverb in past to define something. But now, your word or pictures on facebook or any other social media websites can be access across the globe, and that is the bliss of the technology today.

And if you are gaining by using social media sites like Facebook, the one should use and get the benefit. That is good for all, to you and your friends.

Read the rest of this entry

Social Media is an addiction

Social media arena has been growing in many folds of late. Young generation may stare at you as if you’re an illiterate – if you’re not aware of social media sites like Facebook, Twitter, Google Plus and many more.

The availability of social media sites on mobile phones gave free to all to reach and explore these social media sites.

The prime aim of being social media is to be social and the beauty of these sites is there is no relationship to define but Friend.

There you’ll find freedom to call whatever the actual relationship one has the other profile, but you can call him or her friend. Even in some profiles, father is called friend on Facebook, strange but true.

Coming to addiction part of the social media sites, being available on all the gadgets including the mobile phones those are common in use, many have become addicted to these. There are many symptoms to recognize an addiction, and the addiction of social media sites would also be identified.

The foremost sign of addiction is, one becomes feeble or feel like lost something if he or she not get any update from friends on his profile. Starts tilting the possible phenomenon, what could be the reason of not getting any updates to profile?

In fact, in some days there won’t be anything to share with your friends, but who is addicted may take this version very different and dramatize the episode.

Another symptom could be often checking the profile time and again, some do check their profile every minute, and obviously they have nothing to do with that profile during other time.

These sort of symptoms or signs are indicating that we are leaning towards the path addiction, which could cost more personally.

Using social media and getting connected with friends or online profile is good, but remembers excess of everything is very bad.

Before it become daunting task to get-rid off, start minimizing the usage of social media so that it would toll on by taking shape of addiction.

Read the rest of this entry

WeChat Set to Reinvent Social Communication on Mobile in India

Mumbai: WeChat, a leading global mobile social communication application with 300 million registered user accounts worldwide, unveiled its latest brand campaign to boost its marketing effort with rising Bollywood stars Parineeti Chopra and Varun Dhawan as the brand ambassadors of WeChat in India.

The brand campaign captures the true spirit of WeChat of being young, effervescent and instant. The campaign also showcases WeChat‟s unique and distinctive features like Voice Messaging, Group Chat, Moments & special Emoticons in an exciting, innovative and engaging manner.

With a bundle of innovative features like „Hold-To-Talk‟, WeChat is all set to re-define the way people communicate with each other. WeChat‟s „Hold-To-Talk‟ is the first application in communication space which enables users to send voice messages at the touch of a button. „Moments‟ is another key differentiating feature of WeChat where users can post image or text and share with their selected friends in a secure way.

WeChat has already become a rage amongst Indian youth and is the top app downloaded daily on the AppStore. WeChat‟s daily users have grown 5 fold in the last 1 month.

WeChat has also introduced “Official Accounts” on its platform, a feature that can be utilized by companies and merchants to build interactivity with their fans in a new and innovative way. Leading brands like Café Coffee Day, Big Bazaar, Yahoo! Cricket, Goibibo, Santa Banta, and Tradus are amongst the earliest brands to start their Official Accounts on WeChat in India.

The global top free mobile social communication application WeChat, was launched in India in July last year across iPhone, Android, Symbian, and Windows Phone platforms and was recently launched on the BlackBerry platform as well.

Photo: In the photo- Varun Dhawan, Dennis Hau, Parineeti Chopra & Rahul Razdan at the WeChat launch event in Mumbai.

Read the rest of this entry

Six Tips to Remember When Sending Professional E-Mail

Today E-Mail has become the primary way for many of us to communicate. Most often, people don’t meet their clients and peers face-to-face or even speak to them over phone. If there is any way that others have an impression about us it is through E- Mail. So, it becomes very important to take care in composing messages.

1) If you have been using your personal email to send professional emails, make sure that your address sounds professional. Because, addresses that are cute or suggestive, don’t have a place in work related email.

2)  If you are communicating for the first time with the recipient. You should use the person’s title and the last name.

3) When writing a mail, make sure that you sound polite and friendly. But at the same time you should get across your intended meaning.

4) While sending an e-mail it is always important that you convey your message or tell your point quickly, without leaving the important details.

5)  Errors in mail will make you look careless. So, make sure that there are no spelling mistakes and grammar corrections.

6)  Last but not the least; Make sure that you type the right e-mail address or the recipient’s name, so that it won’t reach the wrong person.

Read the rest of this entry

Is Social Media Bad for Online Business?

In our previous post 'Use Social Media Sites for Business', we have mentioned about the use of the social media for you business. And in this post, we'll focus about the flip side of the social media, which could cost  your more in the business.

Due to the major changes in the internet marketing and strategies, the question rises obvious about the use of social media for business.

The proper use of social media may help you to show your presence online and help to get attention of customers.

But on the contrary, the social media might not be good for the companies those are highly active online and doing eCommerce.

On the one hand, social media is essential for online business but also prove bad for the same.

Since online business community do need to follow the guidelines and changing strategies of search engine giant, to get the benefit from being visible on search engine.

In the case, if the social media sites activities hampering your visibility on search engine, so one need to rethink about the social media strategy for their online business, which is purely based on internet users.

Of late, the social media concept is on the peak, everybody knows about major social media and networking sites, so they just skip to visit the page, rather user will look for the best content rather handing on the social media site.

Many internet users refrain from visiting social media sites for content rather they would prefer most genuine and popular websites from their bookmaks.

So if your onto online business and eCommerce, think gain before having hyper campaign on social media sites.

Read the rest of this entry

Social Media: Is your social profile secure?

In the era of social media, social networking, everybody wants to join these sites to show their presence. And that is not bad at all. But the recent news of hiking of twitter alarms that everybody should think to make their profile more secure.

Twitter is a micro-blogging sites, and your tweets will be considered as authenticate your version. In other words, your tweets can be consider as your byte officially.  For the first time, the PMO held its press conference through this site, where journalists had put their question.

Users of twitter should also keep security as their priority and keep changing their passwords.

Another big social networking sites that is not only famous but has reached to almost all in the country like India is facebook. There are around six crore users of interest in India, chat and share their information on this site.

Craze of using this site - facebook is seem at peak among youngsters in India. That said that users those are not well acquainted with online phishing, might in real danger. If their account is hacked and someone posts some contradictory statements, then it would considered as their act of the account user, who is going to face the music later on.

However, the security of these sites are enough to protect your privacy. But, users of social networking sites should take care themselves about their privacy and making their account more secure.

Read the rest of this entry

Use Social Media Sites for Business

Social media has been the most popular medium of late of reach millions in a day. If you on a right social media that has most targeted audience for your business model, then that is the perfect place to promote your product.

In this digital age, even a school student talks and chats on Facebook, a popular social media site, it doesn’t mean to count the popularity of the site, but to show that most users are there on the site.

While promoting products on social media sites, it is recommended to have self regulations – do not approach to users frequently rather you can create a group, where interested user can discuss about your new products.

No need to a techie guy to promote good and services online, most of the sites are user friendly and well graphically oriented.

The success is depend on your approach not the sites have millions of users, because you need to find the best customers for your product.

It hardly makes any bid difference having bit fan following of users on a particular social media site, without having customers. However, more following will help you to advertise your products with no guarantee of sales. Try the best social media sites, find the interest of the users there, match their preferences, and approach if those fit into your services.

Most of the users on social media sites seldom show interest in understanding products, but in groups of the same social media domain, some users present there for genuine review, latest launches of products in the market.

Use the social media domain for the sales but keeping the interest of your goods and services, don’t forget that users there spend time to recreation but purchases.

Read the rest of this entry

Google plus rolls out new feature for Communities

Google has been working hard to make its social networking, Google plus, much popular among the users and increase the users' time on the platform. To improve the social network, Google Plus has rolled out a new feature for its recently launched add-in Communities.

The new feature allows users with the option to control the viewing of community posts on their profile pages. Communities is a very interesting tool for people with common interests. As per the feedback of people, who want to make the community posts and Google posts different, this feature is created.

You can check or uncheck an option in Communities section of Google Plus settings, to control the viewing of community posts on Google plus profile posts. Another benefit is, with this feature only you & the community members of the respective community can see, comment or like your posts and no one else.

Google Plus developer has announced of this new feature on one of his Google Plus posts. Here you can have a quick look to his profile and posts https://plus.google.com/u/0/+BrianGlick/posts .

This new feature is in beta and only available to limited number of Google Plus users. The feature will be rolled out in different countries soon and for Indian Google Plus users it isn't available yet.

Read the rest of this entry

Facebook Phone will be launched today – Truth or Rumor?

Facebook has announced of a press event to be held today at its headquarters in Menlo Park, California, USA. This will be the first event at the Facebook headquarters since the initial public offering. Some says Facebook will be revealing its phone and some really doubt the idea.

Will Facebook phone come out today?

The only thing that Facebook told the media is “come and see what we’re building.” While some believes that Facebook will be launching something related to increase social interactions and some says it is building a mobile OS.

Why Facebook needs a smartphone?

As the competitors growing strong and Facebook not making much revenue in last quarter, Facebook may want to go strong in the smartphone segment. By offering its phone, it would be easy for world’s no.1 social network to grasp more market and beat competitors like Google.

In earlier 2012, it’s been reported in media that HTC is building a smartphone for Facebook. But at the same time it’s been seemed to be untrue as HTC itself is going under a competition phase with Samsung, Nokia and Apple.

There is also the possibility of Facebook launching a mobile OS instead of a phone, much similar to android or iOS. As Android is the most widely used mobile platform, so Facebook may want to launch its own OS and may be it will be open sourced too.

With the mystery still to be revealed, Facebook stock prices has crossed $32 for the first time, bringing good news to investors. Facebook stock prices are higher now because of its mobile applications and mobile ads, which counts 14% of its total revenue. It’s also expected that the stock prices will cross $38 and higher.

With great confusion and expectations, we wait for today’s event and see what’s there at Facebook.

P.S - On the other side there is a report, more than 600,000 UK users have dropped Facebook due to privacy policy issues. The report was provided by social monitoring firm SocialBakers.

Read the rest of this entry

Why you should start using Google Plus

Google’s social network has not been old enough like Facebook or Twitter, but it’s getting some popularity among businesses, companies and individuals. Because as per the statistics, there are now more than 400 million users registered in Google +, with more than 100 million monthly active users. Apart from that more than 1 million businesses pages has been created in Google +.

Even many people still doubt on why they should use Google +, we give you a list of benefits you can find at Google +.

Personalized Search Results
Google is the kingpin of search results and with a Google+ profile; it will be easy for you to show yourself and your business on Google search results. Even now when you search a name on Google, either the person’s Facebook or Linkedin profile pops.

The reason you can’t find a Google + profile, because the person isn’t in Google plus. So I guess it’s time to see you or your business name on Google even you’re not popular on Facebook or Twitter.

Great place for bloggers
If you’re a blogger and like to share your content and ideas, then Google + can help you by drawing audience from your circles and groups. Around 60-70 % bloggers user Gmail for email messaging, so it can be easy for them to connect with each other.

New features
Google has recently introduced some new features from which the Groups is a key feature. Like Facebook groups, Google groups can be a best place to share your ideas, thoughts and content.

‘Communities’ is another strongest concept of Google +, where people can directly connect with their interests. Now you can also comment of on any post and re-share it with your friends and contacts.

Non-spammy
If you’ve been into SEO business, then you’ve known about Google’s new algorithm to eliminate spammy sites and links. Thus it would be much more difficult for spam sites to find a place in Google search. So Google+ can be your way into search results and build a genuine professional business.

Some improvements people might like –

• Bring more business domains and also value local businesses
• Control over customer reviews
• HTML business pages or more dynamic pages, with analytic functions
• Invite functionality on business pages

Even there are so many things Google needs to add in Google plus, still it’s proving to be a competitor before other social networks. So why not give a try to this and try to improve through valuable feedback.

Read the rest of this entry

PR 24x7 to get the SA 8000:2008 Certification

New Delhi - Public Relation now no more requires any introduction, but has become a key instrument in strengthening personnel, industrial and organizational relation. During the past two decades, PR has been successful in building brands of countless organizations, and became a successful industry for PR aspirants.
After several years of remarkable growth, PR 24x7 is today the north India’s largest public relations company. We have not only strong team of dedicated 75 members, but equivalent network spread over 40 cities this clearly reveals power of PR. We have extended our services to leaders of different sectors, including Automotive, Pharmaceuticals, Hospitals, Banks, Financial institutions, entertainment and many more.

Apart from its business activities, PR 24x7 also take care of social activities, e.g. providing food and medicines to needy senior citizens, educating poor girls in computer education, tree planting , providing books and stationeries to poor students, etc. Inspired by the tale “MANZILEN ABHI AUR BHI HAIN”, PR 24x7 is marching ahead to search the new era.

For further information, please contact:
Ritu@9827092823
www.atulmalikram.in

Read the rest of this entry

Imran, Anushka Visited Reliance Digital Store, Bangalore

As you have read in my previous store of Anushka Sharma and Imran Khan to visit the Reliance Digital Store at Phoenix Market City, Bangalore on 26 December 2012. So that happened and all we can say that it went awesome with swarm of fans waiting at the mall to have a glimpse of Matru and Bijlee of upcoming movie ‘Matru ki Bijlee Ka Mandola’. Both the stars and the crowds have a fun filled evening at the Reliance Digital Store.

During the press meet, both the stars answered the questions of media persons about their movie and their characters. Following the press meet, both the stars did some karaoke to cheer the present crowd and some other fun-filled activities. Their upcoming movie ‘Matru ki Bijlee Ka Mandola’ will hit the theatres on January11, 2013, which is expected to be a big hit. The movie starring Imran Khan, Anushka Kapoor, Shabana Azmi and AryBabbar, is a love triangle with breathtaking twists and turns in the story. Raw-taste director Vishal Bharadwaj who is also the Producer and Music director of the movie directs the movie

Information Source - Reliance Digital Stores

Reliance digital store has been a perfect location for movie promotions with its huge structure and great environment. Both stars and their fans have a great time while interacting with other at the Reliance Digital Store. Reliance Digital Store is the biggest electronic retail chain, which houses various popular Indian and foreign brands. Reliance Digital Store is the ultimate destination for electronics and has been successful providing its best services.

Read the rest of this entry