HTC unveils the HTC Desire 310

HTC, a global leader in mobile innovation and design, has unveiled the new HTC Desire 310, bringing seamless multi-tasking, smooth browsing and effortless video creation to the entry-level market. Fusing a sophisticated navy blue design with a powerful quad-core processor, HTC BlinkFeed, and HTC Video Highlights, the latest addition to the Desire family makes some of the celebrated One series’ most popular features available to those who want a more affordable handset without compromising on performance.

“Everybody today wants a smartphone that can keep up with them, regardless of whether it is a flagship or entry-level model” says Faisal Siddiqui, Country Head, HTC India. “The latest addition to our renowned Desire range combines super-fast processing and premium features at a lower price, offering users the best possible experience in this category.”

Advanced performance guaranteed
Boasting a 1.3GHz quad-core processor, the Desire 310 can comfortably meet any challenge, no matter how you want to use your phone. Whether you want fast, responsive web browsing, silky-smooth graphics when watching videos or playing games, or simply the ability to juggle multiple apps, exceptional performance comes as standard with this device.

HTC BlinkFeed: Bringing your favourite content direct to your home screen
HTC’s renowned BlinkFeed home screen, first introduced with the HTC One, now gives you the opportunity to join the millions of HTC users who have customised their live streams to deliver more relevant, up-to-the-minute news and social updates direct to their home screens. Displayed on the Desire 310’s 11.43 cm screen, updates from your favourite news and social sites including Twitter, Facebook and China’s Sina Weibo are displayed in crisp detail and rich colour, making the information easy to digest whenever you glance at your phone.

With the Offline Reading mode, it’s now possible to view articles from your personal feed, drawn from more than 20,000 articles a day from the world’s leading media companies, making it an ideal option for those on a limited data plan. Simply add up to 120 articles to your reading list when connected to WiFi and access them later to enjoy data-free reading on the move.

Video Highlights: Your life in motion
With the Desire 310, your pictures and video clips are automatically turned into a professional-looking show reel of your best moments. Select photos taken with the Desire’s 5MP camera, place them into your preferred sequence and choose your favourite tracks and effects to create impressive videos to share with friends and family through social networks. Do not reproduce, distribute or otherwise use copyrighted materials in connection with the Video Highlights feature unless you have secured the copyright owner’s permission first.

Dual SIM
Dual SIM card holders give you the freedom of having two phones in one, making it easy to switch between multiple mobile accounts and manage both work and personal profiles from one device.

Price & Availability
The HTC Desire 310 will be available at MOP (Best Buy) of Rs 11700/-

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HTC unveils HTC One M8 Smartphone

HTC, a global leader in innovation and design, today unveiled the highly anticipated new HTC One (M8), the ultimate evolution of the award-winning HTC One (M7). Launching in Gunmetal Gray[1]with the all-new HTC Sense™ 6, the new HTC One (M8), boasts a high quality metal unibody with a Smart Sensor Hub that anticipates your needs and uses Motion Launch™ controls to make everyday tasks easier. New Duo Camera technology delivers creative, professional-looking photos and amazing effects, and HTC BoomSound™ again sets new standards for audio quality on a smartphone.

Peter Chou, CEO, HTC said: “In 2013 we introduced the best smartphone in the world, but we never stopped challenging ourselves and the status quo in this category. As pioneers in mobile innovation, we continue to design and build devices that will dazzle, inspire and transform the smartphone industry. Today I’m proud to launch the most stunning, intuitive and advanced handset that the industry has seen to date, the new HTC One (M8).”

Beautifully designed inside and out

Achieving another breakthrough in design and quality with the new HTC One (M8), the phone’s body has been re-crafted to create an even more stunning yet approachable look. The beautiful, durable, high quality metal unibody flows right up to the 5-inch, full HD (1080p) display, tapering to thinner edges, with softer curves for a smooth, more natural grip.

Supported by the Qualcomm™Snapdragon® 801 processor with 2.5 GHz quad-core Krait CPUs and fully integrated 4G LTE, and running Android 4.4, KitKat, the latest version of the Android OS, the new HTC One (M8) features the all-new HTC Sense™ 6, available on the device and as an upgrade from the Google Play store[2]. Completely redesigned with a cleaner, more striking visual style, HTC Sense™ 6 features bold, customisable colour themes and delivers a more intuitive, personalised user experience

A leap forward in smartphone imaging

The new HTC One (M8) brings a totally different dimension to mobile imaging by combining the world’s first smartphone with a Duo Camera that features HTC’s innovative HTC UltraPixel™ module, a dual colour flash and full 1080p HD video recording, producing incredible images in all lighting conditions and rich, high-quality video. A 5-MP wide-angle front facing camera also captures superior selfies with ease.

The Duo Camera boasts a depth sensor in addition to the main HTC UltraPixel™ module, capturing detailed depth information from a scene and enabling a range of beautiful and creative effects that allow you to do more with your images than ever before.

Instantly create professional-looking portraits by altering the focus of your image after the photo has been taken with UFocus™ or make your subject stand out in a more surprising way by altering the background with creative effects using Foregrounder. You can also give your best shots a seasonal flavour using the Seasons animations. Copy & Paste[3]lets you place your family and friends in a different photo entirely, while Dimension Plus™ presents a unique perspective on your photos by letting you view your image from a different angle by simply tilting the screen.

The advanced camera technology also works behind-the-scenes capturing images right from launch, so that when the shutter is activated, the sharpest possible image is instantly displayed. The camera autofocus operates at a speed of 300mseconds, producing beautifully crisp images of split-second action and when the flash is required, the intelligent LED Dual Flash automatically selects the exact colour tone and light intensity for more natural skin tones and a professional-looking shot.

With so much scope to create exciting imagery, Gallery organisation has also been a priority for the designers of HTC Sense™, who have introduced Image match, a visual search tool that intuitively moves all the photos containing a particular subject into one album.

Finally the new HTC One (M8) has also integrated Slow Motion mode, which lets you shoot HD slo-mo video and then edit that video so you can slow down the action at the part you want – perfect for adding drama or for highlighting a moment.

Zoe™in the cloud

In 2014, Zoe™ will evolve into a cloud-based service. Upload Zoe Videos for all to see, and invite friends to add their own photos, videos and music to share incredible highlight reels of classic moments. The new Zoe app will be available for download through Google Play in the summer.

Motion Launch™ – convenient gesture controlled shortcuts

With the introduction of HTC Sense™ 6, the new HTC One (M8) boasts capabilities that give the product a sixth sense. For example, Motion Launch™ is immediately able to detect its position and movement, thanks to built-in motion sensors that allow you to interact with the phone without turning on the screen. A simple swipe will activate the device, Auto Answer allows you to answer a call by putting the phone to your ear without touching the screen – a handy tool if the phone rings when you are digging the garden or washing the dishes – and a double tap turns the lock screen on and off.

HTC Dot View™ case – protect your phone with retro flair

Taking that sixth sense functionality one step further you can extend Motion Launch™ by double tapping the dot view case, in addition to checking the time, weather, new texts, emails and calls - without touching or revealing the screen.

An outstanding phone deserves a case that protects and extends its innovative design and industry-leading functionality. Optimised by HTC Sense™ 6, the new HTC Dot View™ phone case protects the screen, whilst displaying notifications and interactions in a retro, dot-matrix style.

Extreme Power Saving Mode – extra standby time at no extra cost

The innovation doesn’t end there, as we are also changing how people use their phone battery. With the original HTC One (M7), HTC optimised power consumption so that you could get the most out of your phone. The new HTC One (M8) takes this to a whole new level making the battery power last 40% longer. Whilst normal power saving mode delivers a great experience, we have also included an Extreme power saving mode that makes your battery last even longer. Fully charged it will deliver 14 days’ worth of battery power, whilst still allowing you to receive calls, texts and emails – perfect for when you are travelling. Activated either manually or automatically, it delivers 60 hours of extra standby time at 20% power, 30 hours at 10% power and 15 hours at 5% power so, whether you are out late at night or hiking in the mountains, you never have to worry about running out of battery again.

HTC BoomSound™ gets bigger

The new HTC One (M8) again takes the smartphone audio experience to new heights. The latest HTC BoomSound™ technology creates an immersive, powerful, crystal-clear sound with rich tones from bass through to treble. Delivering sound that is 25% louder than the HTC One (M7), without compromising quality, the new HTC One (M8) has dual frontal stereo speakers with a new amplifier, redesigned speaker chambers and a tailored audio profile for a truly high definition experience.

HTC BlinkFeed™ – Your news direct to your home screen

HTC BlinkFeed™ is now more intuitive, with continuous scrolling for a fluid browsing experience, adaptable tiles and a new layout that presents articles in a clean, easy-to-read way. With the introduction of a new SDK that allows partners to integrate their own content, users can more easily find and subscribe to new media sources, in addition to instantly creating custom feeds on any topic. So whether you are into sports, movies or shopping, this feature ensures that that you will get the information most relevant to you. With News Bundles that bring all articles and tweets on the same topic together for easy reading and over 1000+ content partners now clearly categorised on one page, following the most interesting news couldn’t be simpler[4].

Fitness at a glance

With the new HTC One (M8), you can get healthier and stay motivated by combining its power-saving sensor hub with the preloaded Fitbit® app.[5]Alternatively, use the phone in conjunction with one of Fitbit’s range of trackers[6]to access advanced features such as sleep tracking and smart alarm or to capture data when exercising without your phone. Set your fitness goals and see your achievements brought straight to your HTC BlinkFeed™ home screen with no additional effort. Fitbit is the top downloaded app for connected fitness devices on the Google Play store.

HTC Sense™ TV

The only remote you need on the new HTC One (M8) has been redesigned to provide an interactive second screen. You can follow the conversation about the programme online with integrated official Facebook and Twitter streams along with all the latest fan commentary from your social circles. HTC Sense™ TV now also brings live sports statistics for the 10 most popular sports in the world, with sports fans now able to access the latest scores, match statistics and live updates from unmissable games while they watch another game on the main TV screen.

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Htc Reignites the Mid-Market With 2014 Htc Desire Portfolio

HTC Desire 816 is the first of a new breed of mid-range HTC smartphones combining beautiful design and flagship performance for incredible value


Barcelona, Spain, February 25, 2014 – HTC, a global leader in mobile innovation and design, has today unveiled the first model in its ambitious 2014 mid-range portfolio. The HTC Desire™ 816 distils elements of the internationally-acclaimed design DNA of HTC’s flagship HTC One® family, with a vibrant, modern colour palate and quality materials that give the HTC Desire range its own familiar, yet distinctive flavour. Demonstrating HTC’s obsessive focus on incredible design, both inside and out, the HTC Desire 816 packs an advanced feature set that makes it one of the best value smartphones ever introduced by HTC.



“The HTC Desire 816 marks the beginning of an exciting new era for the mid-tier,” said Peter Chou, CEO of HTC. “Incomparably beautiful to look at and hold with the technology and software to match, the HTC Desire 816 challenges everything that people expect from lower cost smartphones. It is bringing genuine choice to the category by delivering stunning design and high-end performance at unbelievable value.”



Beautifully designed, powerful performance

The first edition of the new-look HTC Desire family comes fully loaded with HTC’s iconic dual-frontal speakers and HTC BoomSound™ for incredible audio quality, while HTC BlinkFeed™ keeps users up-to-date with the latest news and social updates on the spacious 5.5 inch screen. Two powerful cameras make the HTC Desire 816 ideal for photography lovers. A 13MP rear-facing camera complete with HTC Zoe™ and automatic highlight videos, as well as a 5MP front-facing camera, make it the perfect device for capturing both the perfect selfie and stunning landscapes in amazing quality.



Powered by a quad-core, 1.6 GHz processor and offering 4G LTE connectivity, the new HTC Desire model offers world-class speed and power and is fully-equipped to keep pace with the most active lifestyles, whether browsing, gaming or switching between multiple apps.



Global Availability

The new HTC Desire 816 will be available in China, running HTC Sense 5.5, from March and will be upgraded to the latest version of HTC Sense via an OTA update upon global retail availability in April. For more information visit www.htc.com.



About HTC

Founded in 1997, HTC Corporation (HTC) is the creator of many award-winning mobile devices and industry firsts. By putting people at the center of everything it does, HTC pushes the boundaries of design and technology to create innovative and personal experiences for consumers around the globe. HTC's portfolio includes smartphones and tablets powered by the HTC Sense® user experience. HTC is listed on the Taiwan Stock Exchange (TWSE: 2498). For more information, please visit www.htc.com.



For more information on HTC BlinkFeed’s ever-growing content partner ecosystem, visit the HTC Blog at http://blog.htc.com/.

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Htc Aims To Create a Supercomputer With “Htc Power To Give”

Mobile-based volunteer computing project to empower smartphone owners to help answer some of the world’s biggest questions

New Delhi, India – 25February 2014 - HTC, a global leader in mobile innovation and design, today unveiled HTC Power To Give™, an initiative that aims to create the a supercomputer by harnessing the collective processing power of Android smartphones.


Currently in beta, HTC Power To Give aims to galvanize smartphone owners to unlock their unused processing power in order to help answer some of society’s biggest questions. Currently, the fight against cancer, AIDS and Alzheimer’s; the drive to ensure every child has clean water to drink and even the search for extra-terrestrial life are all being tackled by volunteer computing platforms.


Empowering people to use their Android smartphones to offer tangible support for vital fields of research, including medicine, science and ecology, HTC Power To Give has been developed in partnership with Dr. David Anderson of the University of California, Berkeley. The project will support the world’s largest volunteer computing initiative and tap into the powerful processing capabilities of a global network of smartphones.



Strength in numbers

One million HTC One smartphones, working towards a project via HTC Power To Give, could provide similar processing power to that of one of the world’s 30 supercomputers (one PetaFLOP). This could drastically shorten the research cycles for organizations that would otherwise have to spend years analyzing the same volume of data, potentially bringing forward important discoveries in vital subjects by weeks, months, years or even decades. For example, one of the programs available at launch is IBM's World Community Grid, which gives anyone an opportunity to advance science by donating their computer, smartphone or tablet's unused computing power to humanitarian research. To date, the World Community Grid volunteers have contributed almost 900,000 years' worth of processing time to cutting-edge research.

Limitless future potential

Cher Wang, Chairwoman, HTC commented, “We’ve often used innovation to bring about change in the mobile industry, but this programme takes our vision one step further. With HTC Power To Give, we want to make it possible for anyone to dedicate their unused smartphone processing power to contribute to projects that have the potential to change the world.”


“HTC Power To Give will support the world’s largest volunteer computing initiative, and the impact that this project will have on the world over the years to come is huge. This changes everything,” noted Dr. David Anderson, Inventor of the Shared Computing Initiative BOINC, University of California, Berkeley.


Cher Wang added, “We’ve been discussing the impact that just one million HTC Power To Give-enabled smartphones could make, however analysts estimate that over 780 million Android phones were shipped in 2013[i] alone. Imagine the difference we could make to our children’s future if just a fraction of these Android users were able to divert some of their unused processing power to help find answers to the questions that concern us all.”


Opt-in with ease

After downloading the HTC Power To Give app from the Google Play™ store, smartphone owners can select the research programme to which they will divert a proportion of their phone’s processing power. HTC Power To Give will then run while the phone is charging[ii] and connected to a WiFi network, enabling people to change the world whilst sitting at their desk or relaxing at home.

The beta version of HTC Power To Give will be available to download from the Google Play store and will initially be compatible with the HTC One family, HTC Butterfly and HTC Butterfly S. HTC plans to make the app more widely available to other Android smartphone owners in the coming six months as the beta trial progresses.

HTC Power To Give was created in partnership with Dr. David Anderson, Inventor of the Shared Computing Initiative BOINC, University of California, Berkeley, and Fearlessly Frank, Global Brand Consultancy.

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HTC unveils Butterfly New Smartphone at Rs 45,900

HTC, the Taiwan company, has launched its new smartphone – Butterfly in Indian market, which is priced at Rs.45,900.

The smartphone costs more that Samsung Galaxy S III which costs around Rs. 32,000 in Indian market.

HTC launched Butterfly, which runs on Android 4.1 (Jelly Bean) and have best specifications like 1.5GHz quad-core process with 2GB RAM.

It has 16GB onboard memory, not only that memory support microSD is extendable upto 32GB.
Let’s have look on the features have in the new smartphone Butterfly – Bluetooth 4.0, 2G, 3G, NFC and Wi-Fi support. Also the device features microUSB for several usage and runs. 


Butterfly has 8MP auto-focus snapper with LED flash on the back and 2.1MP camera in the front.

This smartphone would be choice of many smartphone users those have been looking high range smartphone in Indian mobile market.

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Facebook Phone will be launched today – Truth or Rumor?

Facebook has announced of a press event to be held today at its headquarters in Menlo Park, California, USA. This will be the first event at the Facebook headquarters since the initial public offering. Some says Facebook will be revealing its phone and some really doubt the idea.

Will Facebook phone come out today?

The only thing that Facebook told the media is “come and see what we’re building.” While some believes that Facebook will be launching something related to increase social interactions and some says it is building a mobile OS.

Why Facebook needs a smartphone?

As the competitors growing strong and Facebook not making much revenue in last quarter, Facebook may want to go strong in the smartphone segment. By offering its phone, it would be easy for world’s no.1 social network to grasp more market and beat competitors like Google.

In earlier 2012, it’s been reported in media that HTC is building a smartphone for Facebook. But at the same time it’s been seemed to be untrue as HTC itself is going under a competition phase with Samsung, Nokia and Apple.

There is also the possibility of Facebook launching a mobile OS instead of a phone, much similar to android or iOS. As Android is the most widely used mobile platform, so Facebook may want to launch its own OS and may be it will be open sourced too.

With the mystery still to be revealed, Facebook stock prices has crossed $32 for the first time, bringing good news to investors. Facebook stock prices are higher now because of its mobile applications and mobile ads, which counts 14% of its total revenue. It’s also expected that the stock prices will cross $38 and higher.

With great confusion and expectations, we wait for today’s event and see what’s there at Facebook.

P.S - On the other side there is a report, more than 600,000 UK users have dropped Facebook due to privacy policy issues. The report was provided by social monitoring firm SocialBakers.

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