IMImobile launching 'Tweet to Donate' for the Post Office

IMImobile continues to deliver innovation on Twitter, launching 'Tweet to Donate' for the Post Office

Mumbai, India - IMImobile, a global technology company providing software and services which help businesses capitalise on the growth in mobile communications, today announced its development of 'Tweet to Donate', an innovative new service used by the Post Office. The service has made the Post Office the first UK organisation to enable and process donations via Twitter as part of being a fundraising partner to the BBC's Children in Need charity campaign, 'Be A Hero'.

IMImobile has worked in partnership with the Post Office and their media agency Mindshare to create and deliver the 'Tweet to Donate' mobile payment solution. Users who would like to make a donation to BBC Children in Need simply follow the Post Office (@PostOffice) on Twitter and tweet the hashtag #MakeMeAHero. Users then receive a direct message with a URL to a landing page (served within Twitter) through which they can donate £1, £3 or £5. The donation will be debited from the user's phone bill or the pay as you go balance. The solution, accessible across mobile, tablet and desktop PC, uses the mobile payment service Payforit, with the full amount going to BBC Children in Need.

Mobile sits at the heart of the Twitter experience, and according to Nielsen, 80% of Twitter users access the service through a mobile device, and 3 in 5 of Twitter mobile users access Twitter whilst watching TV. The 'Tweet to Donate' service fully unlocks the potential of the Post Office's
involvement in the fundraising campaign, giving Twitter users an opportunity to donate through the social media channel. The payment solution also breaks down previous social media barriers, allowing users to donate money directly within the social media environment. Furthermore, it opens the opportunity for other brands to integrate mobile payment solutions into the Twitter environment, significantly increasing the opportunity to monetise the social media channel beyond social engagement.

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UST Global partners with APR Charitable Trust

UST Global partners with APR Charitable Trust (ACT) for APR Walkathon 2014 to raise funds for empowering underprivileged communities

Supports the residents of Adarsh Palm Retreat, Bellandur, in fostering their social initiatives as a part of its continued commitment to ‘transform lives’

The Walkathon, flagged-off by Arjuna awardee Reeth Abraham, witnessed participation from more than 3000 residents and corporate partners

Bangalore, India: UST Global, an information technology solutions and services company for Global 1000 enterprises, joined hands with APR (Adarsh Palm Retreat) Charitable Trust to support the fourth edition of its fundraising event, APR Walkathon, held in Adarsh Palm Retreat, Devarabisanahalli, Bangalore on Sunday.

Adarsh Palm Retreat Charitable Trust, also known as ACT, is one of the country’s few charitable trusts formed from a group of residents of a single residential community that works with corporate entities towards social responsibility projects.

The walkathon featured 5K race, 10K race and Half Marathon and was flagged-off by Arjuna awardee and international athlete, Reeth Abraham. It drew participation from more than 3000 residents of Adarsh Palm Retreat, located at Bellandur and corporate partners.

The proceeds from the walkathon, equivalent to an amount of 35 lacs (including those received in kind), will be used to support the on-going social projects of ACT— in the areas of women empowerment, education and health­.

Sudhansu Panigrahi, Center Head, UST Global, and Treasurer, ACT said, “At UST Global, we are deeply committed to ‘transform lives’ of the communities in which we live and operate. We have been working with various global and local organizations to co-fund and facilitate development programs in healthcare and education.”

Speaking about the Walkathon, Govindarajan Thirumalai, President, APR Charitable Trust said, “It is encouraging to see the residents step beyond the boundaries to effectively put to use the money they are raising and also investing significant time. I would also like to acknowledge our corporate partners like UST Global who have helped in this successful program.”

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The real story of a middle class family

 Ramashankar is a 45 years old man, doing clerical job in a private firm in Indore. He and his wife Yashoda have three children- Kaushalya (21), Geeta (19) and Sameer (16). Kaushalya and Geeta are college going girls, while Sameer is doing 12th class. He is studying in a government school.

Alike all ambitious middle class boys, Sameer also wants to help his family financially, but due to his deep involvement in studies, he is not finding extra time to do some work. He is inspired by his elder sisters, who are taking tuitions of primary classes and assisting family to face challenges of varied natures.

One day Sameer while searching a company for part time job in classified columns read about miim on city page. He was not aware of the institute which earned name by providing 100% placements to those students, who undergone its unique image management course. After taking contact numbers of miim, one day he came to institute and expressed his willingness to do the said course. He also narrated the economical condition of his family and requested the management to grant relaxation in fees. As per rules, as he was not graduate, hence not eligible for course, but when Atul Malikram, chief mentor miim viewed his willingness to help his family, considered his request as a special case and he no only permitted him to join miim for undergoing the studies of 11 month’s unique course, but also gave relaxation in payment of course fees.

Today Sameer is happy to take lessons from rich faculty of institute. Alike all other students of institute, he is not worried about job after completion of the course, as miim takes full guarantee of 100% placements to all students undergoing the course.

Ramashankar was not aware of developments in his family, but when Sameer after few days of joining miim told his father about his above deed, at the first instance he was angry, but when he heard about his son’s willingness to assist his family he was emotional and brought tears to his eyes. These tears were of joy and not of sorrow.

Miim believes in providing education to students of such kind which could be useful in building their future. It offers a 11 months duration course for PR aspirants and gives guarantee of 100% placement after completion of course.

To know more about image management course and miim, please contact Atul Malikram at 9755020247 or mail on atul@atulmalikram.in.

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