Idea launches GSM mobile services in Orissa

IDEA Cellular, part of the Aditya Birla Group, on Wednesday launched its GSM mobile services in Orissa. Idea will offer world class facilities covering over 2,200 towns and villages in across the nation.

Now Orissa people will have the services provided by the Idea Cellular. The company Idea would introduce its complete range of affordable and innovative mobile telephony products and services for over 39 million people in the state.

The Chief Marketing Officer Pradeep Shrivastava told media that IDEA would invest Rs 1,000 crore in the next three years in Orissa. The operator now covers over 80 per cent of the telephony potential of the country and is the third largest private GSM player with over 41 million subscribers across 15 telecom circles.