Hero-Honda split : Impact on Indian Motorcycle Market

The split between Hero and Honda will have major impact on Indian motorcycle market. Japan’s Honda (Honda Motorcycle & Scooter India) one of the major players in Indian two wheeler market. The company recently sold the 26 % stake of holding in Hero Honda to Hero group.

The first impact would be on the brand image of the Hero-Honda bikes in India. However, the Hero groups can reportedly use the Hero-Honda name till 2014.

The slip among the two major two wheeler maker will give opportunity other bike and auto companies in India to take a lead.