Business News This Week
Panasonic’s focus on research and development in industrial design and user interface places its smartphone products at a level above the rest in terms of form factor and user-friendliness. In-depth research of the Indian consumer has identified three key criteria that are assessed in a smartphone: impressive screen displays, quality cameras and powerful battery back ups. The new P50 and P65 models tick all the right boxes, with sharper IPS HD displays, dual cameras, and mega battery capacities.
Both devices are supported by the latest Android 5.1 (Lollipop) OS and powered by 1.3GHz Quad Core processors, 1GB RAM, and 8GB internal memory support expandable to 32GB with a micro SD. They support dual cameras with an 8 MP main camera enabled with LED flash and 720p HD recording as well as 2 MP front facing lens. Equipped with full connectivity packages including advanced A-GPS technology, both dual SIM models offer 3G support. The P65 Flash flaunts a 5.5-inch screen, complemented by a metallic gold or silver finish, with a mega 2910mAh capacity battery for longer operations. With a similarly large 2150mAh battery, the 5-inch P50 Idol comes with stylish contour edges for a sleek profile. The innovative metallic brush-effect on the back panel gives the device a Japanese premium brand look.
Commenting on the launch, Mr. Pankaj Rana, Business Head – Mobility Division, Panasonic India, said, “Indian consumers are well aware and perceptive buyers, well informed about technology trends and available offerings in the market. We always keep the consumer behaviour in mind at every step of our smartphone design and manufacturing strategy. With the release of the P50 Idol and P65 Flash, Panasonic now offers nearly 30 smartphones at affordable price points for every buyer to indulge themselves or their loved ones this festive season.”
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