New Year for FabFurnish.com begins on a special note

New Year for FabFurnish.com begins on a special note
Concludes another fruitful contest by giving away prizes worth Rs 40,000


An overwhelming response to #Fab2015 is what the happy customers gave to FabFurnish.com on the occasion of New Year.

The contest, in which people were asked to share pictures with any product purchased from the website, quickly grabbed its share of attention. From 1,000 likes to 1,200 retweets to almost 1 lac twitter impressions, the company’s various social media platforms went abuzz with a high level of activity in the past 4 days.

The total number of entries received was 250 plus, much more than what was anticipated.

Be it with their favorite piece of furniture or a small photo frame, people shared their possession with immense pride and affection. In a competitive market like today, customer satisfaction is a key differentiator and one can validate it with the high level of response received from the customers. Shilpi Shukla, Communications Head, FabFurnish.com said, “The success of the contest measures how the company is able to meet the customer’s demands and is successfully a part of their lives. We plan on doing such contests round the year to keep up this kind of engagement.”

About FabFurnish.com:

FabFurnish.com is India’s leading online home store with the widest range of assorted home furniture, furnishings, décor and kitchenware from over 500+ local and international brands. Founded by Vikram Chopra and Mehul Agrawal, the company was brought to India by well-known German incubator Rocket Internet. FabFurnish.com caters to the young, urban and aspirational consumers who seek to flaunt their cultivated taste for home & lifestyle within their budget. It envisions itself as a brand retailer by achieving a five-fold annual growth rate. The online leader in the segment of home & lifestyle, it stands apart from other players through its grand assortment of more than 65,000 products that define modern trends in home design, affordable prices, pan India shipment, varied payment options and excellent customer service. Poised to become the biggest offline and online player in the market, the company has a retail presence in Delhi NCR, Bangalore, and plans to expand countrywide.

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FabFurnish.com appoints Ms. Kaushiki Gon as Style Director

FabFurnish.com appoints Ms. Kaushiki Gon as Style Director

FabFurnish.com, India’s leading online home décor portal has appointed Ms.Kaushiki Gon as the Style Director of the Online Home Store. Kaushiki is a design graduate with six years of experience in creating a broad spectrum of product and décor designs.

In the early part of her career, she has worked with reputed organizations and leading Décor magazines like Livingetc, Elle Décor and Casaviva.

During this phase, she gathered crucial experience in design development and innovative market strategies. She has also worked on trend forecast reports and covered international design fairs that helped her gather in-depth know-how on the innovation and industrialization brought in by other countries.

Ms. Gon has also collaboratedwith various design houses and brands across the world to establish and implement need-oriented innovation activities for executing new ideas.

This eventually led to her lending valuable experience in designing spaces with a judicious mix of old and new themes as well as conceptualizing scores of magazine cover images.

Speaking about her appointment, Kaushikisaid,“It is extremely exciting to take up inventory and create a tool so powerful as to translate into an emotional shopping journey.This can be leveraged to facilitate an online shopping experience not just through eye-catching pictures but to reflect vision right down to the most miniscule details. Handpicking the right product style is highly imperative to weave a story or a look around it.One needs to be a bit intuitive at styling and conceptualizing in order to be behind every still life image. I look forward to giving my best shot and gaining a valuable experience from my association with FabFurnish.com.”

FabFurnish.com’s recruitment norms represent an infusion of creativity and talent in its group. The aim is to develop innovative solutions by the best brains for rendering a holistic customer-experience.

About FabFurnish.com

FabFurnish.com is India’s largest online home store with the widest range of assorted home furniture, furnishings, décor and kitchenware from over 500+ local and international brands.

Founded by Vikram Chopra and Mehul Agrawal, the company was brought to India by well-known German incubator Rocket Internet. FabFurnish.com caters to the young, urban and aspirational consumers who seek to flaunt their cultivated taste for home & lifestyle within their budget. It envisions itself as a brand retailer by achieving a five-fold annual growth rate.

The online leader in the segment of home & lifestyle, it stands apart from other players through its grand assortment of more than 60,000 products that define modern trends in home design, affordable prices, pan India shipment, varied payment options and excellent customer service.

Poised to become the biggest offline and online player in the market, the company has a retail presence in Delhi NCR, Bangalore, and plans to expand countrywide.

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Light it up with FabFurnish.com

Light it up with FabFurnish.com

Let the festivities pour into your home with pomp and show. How about lighting up your nooks and corners with some smart state-of-the-art DIY ideas?

Besides adding a personal touch, these frolic creativities are full-proof ways that ensure not to bother your pocket at all.

Take some inspirations here and get ready to render your home an all new glam and glitzy look, that too without going overboard.

Jar chandeliers, rustic beauties: Now this sounds a little tricky. Fret not, here’s how you can easily make it at home. Take a mason jar; fill in with sand to keep the candle intact and to avoid the jar from turning black from heat.

Tie a rope around the neck, lit the candle & go hang them all over your backyard.

Floating candles, mesmerizing effects: Trust, this one never fades! Fill a crystal bowl with water and stick some yellow floating candles in it. Throw in some daisy flowers to give it a fresh feel.

Bottle lamps, sparkling wonders: Enchanting as ever! Get the glass drilled – a small (half an inch) hole near the base of the bottle.

Once done, just put in some strands of lights. Add some pearls in the bottom to enhance. Switch on the power and spark the town.

Decked up candles, classic detailing: Candle, glue and simple waste leaves! You just need these three to get these winsome candles.

Rollover the glue on candle and paste leaves on it. Press it to fix it hard with the help of a spoon or simply tie a bamboo rope to give it a rustic appeal.

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Fabfurnish.com evolves the boring banners to daring banners!

We all know the 3 steps to make a consumer friendly website: ease in finding the product, showcasing the product, easy check out! But these days, it is equally important to have an interactive home page.

FabFurnish.com, India’s largest home décor portal became the first Indian e-commerce company to launch banners with products to click from banners.

Great ecommerce websites successfully connect a user to a product with a system that is efficient, easy and fun. While there are many aspects that go into creating conversions, this one is specifically important for user experience design.

Large visuals have a deeper impact on customers and further enabling the customer to enlarge every product on the banner increases engagement.

Keeping the online shopping experience fresh does not require a complex and costly tear-down every year, what it requires is good ideation.

The company has been paying close attention to the website details to make the website more and more interactive.

The banners no more only have picturesque beauty but every product in it can be looked at with specification. Also, it is keeping in harmony with the overall feel of the website.

While it is important to keep the website simple, the simplicity can be played around in many ways and FabFurnish has exactly shown how.

Interestingly, in a span of just 3 days, the traffic of the website increased by 11%.

With great attention being paid on marketing strategies, creating effective creative content is just another step in the direction.

About FabFurnish.com:

FabFurnish.com is India’s largest online home store with the widest range of assorted home furniture, furnishings, décor and kitchenware from over 500+ local and international brands.

Founded by Vikram Chopra and Mehul Agrawal, the company was brought to India by well-known German incubator Rocket Internet.

Catering to the young, urban and aspirational consumers who seek to flaunt their cultivated taste for home & lifestyle within their budget, it envisions itself as a brand retailer by achieving a five-fold annual growth rate.

It stands apart from other players through its grand assortment of more than 60,000 products that define modern trends in home design, affordable prices, pan India shipment, varied payment options and excellent customer service.

Poised to become the biggest offline and online player in the market, the company has a retail presence in Delhi NCR, Bangalore, and plans to expand countrywide.

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Time to Be Friends with the Eco-System!

The recent calamities are a grim reminder of high-frequency of climate change that the world is facing. Stark and possibly permanent alterations have been brought to our planet's geological, biological and ecological system.

The United Nations' (UN) International Day for the Preservation of the Ozone Layer is celebrated on September 16 every year. Trying to save the environment one step at a time, FabFurnish.com, India’s largest online home décor store, has come up with their eco-friendly range.

The range consists of products from various categories starting from bed and bath, moving on to décor and lighting to furniture, kitchen and dining.

These products do not harm the environment in any way, be it their production, use or disposal. We have all heard of the good old ‘’Reduce, Reuse, Recycle’’.

It is time to exercise it now. Going green does not necessarily mean having lack of choices; from beautiful pots and planters to classy shelves, the range caters to almost a variety of your décor needs.

The bed you sleep on, the cabinets you store belongings in, the mirror on your wall, they are all going to say it all.

Switching to this range will not only make you feel like a responsible citizen but also help ensure a safe future for the next generation.

Using Eco-friendly products will not make you compromise on style at all.

The fabulous range of wall shelves available will address your storage as well as decor needs, an exquisite range of decorative décor items will compel guests to pat your shoulders for your creative bent, a stunning coffee table will serve as a place to set drinks, stash magazines, organize remotes or display fun tabletop accessories.

“We hope to do our bit by using our reach to educate people about the benefits of emitting less and thus promote them to switch to renewable energy and environmentally friendly materials.

The company wants to render your home décor needs in a much more environment friendly way’’ said Vikram Chopra, CEO and co-founder.

Now you can satisfy your needs and your conscience at the same time. After all, the choices you make now are going to determine your future. It is, therefore, important that they are in this green direction.

About FabFurnish.com

FabFurnish.com is India’s largest online home store with the widest range of assorted home furniture, furnishings, décor and kitchenware from over 500+ local and international brands.

Founded by Vikram Chopra and Mehul Agrawal, the company was brought to India by well-known German incubator Rocket Internet.

Catering to the young, urban and aspirational consumers who seek to flaunt their cultivated taste for home & lifestyle within their budget, it envisions itself as a brand retailer by achieving a five-fold annual growth rate.

It stands apart from other players through its grand assortment of more than 60,000 products that define modern trends in home design, affordable prices, pan India shipment, varied payment options and excellent customer service.

Poised to become the biggest offline and online player in the market, the company has a retail presence in Delhi NCR, Bangalore, and plans to expand countrywide.

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With Home Utility Product This Rakhi, Show Your Sister That You Care

New Delhi, August, 2014: Every Rakhi you must be giving your sister money and asking her to buy something of her choice. She might be complaining you every now and then of not bringing her any gift. This Rakshabandhan stun her with a gift – a gift which is useful and value for money.

Anything which helps to keep home organized and clean is very special to girls and women. So home utility products like a shoe rack or an accessory organizer will have much more utility and long term value as compared to a basket of flowers or chocolates and so they make perfect gifting options.

If your sister is looking for compact, robust and eye pleasing solutions for her home, you can gift her a beautiful laundry bag or a laundry drying stand. If your sister is a travel freak, just give her a travel organizer, and see her joy would be limitless.

“Gifts like chocolates, stuffed toys or greeting cards are no doubt an expression of love for sisters but they are not that useful. Also, today people are increasingly turning to more personalized gifting items that would suit the unique requirements of their loved one. Be it a travel treat organizer or a laundry dryer or a shoe rack, all these products make wonderful gifts and have more value,” says Vineeta Mittal, Brand Director, Bonita.

This rakshabandhan, do not let her complain. Just make her feel that you care!

About Bonita

Bonita comes from the house of Casa Brands India Pvt. Ltd. Bonita means beautiful in Spanish. The brand was envisioned to help Indian consumers experience convenience and comfort in their household work. Apart from being attractive, the most important aspect of Bonita products is their unsurpassable quality. Bonita’s talented team takes utmost care to ensure that only the best quality products reach you. This attribute comes from their parent company which is preferred partner for all major American and European brands of these products. All products are manufactured under strict quality control guidelines by using excellent quality raw material and state-of-the-art machinery like German Automatic Powder Coating machines, Robotic Welding and other automated machinery.

The products are available through selected dealer network and also available online at http://www.bonitaindia.com/

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