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Feb 23, 2015

Airtel’s Wynk Music crosses milestone of 5 Mn App Downloads

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Wynk Music
India’s largest telecommunications service provider, Bharti Airtel today announced that its carrier agnostic music application – Wynk Music has crossed a momentous feat of 5 million downloads in just 6 months of launch. The award winning music app is today one of the most popular destinations for music lovers in the country and has received the unique distinction of being featured by Google in the ‘Favourite Apps’ section on Google Play Store.

Wynk offers a completely ad-free music experience on your smartphone with full track audio streaming, unlimited cache downloads, mp3 purchase and caller ring back tone features. The latest app version also features support for Google Chromecast - a new and easy way to cast your favorite entertainment from your phone or tablet straight to the TV. Wynk users can now enjoy browsing through the app and playing music from their TV screens.

Wynk has an HD catalogue of over 1.8 million Indian and International songs and this is growing every day. Wynk users enjoy exclusive music previews from time to time under the Sony Music label. The film Ungli by Dharma Productions starring Emraan Hashmi and Kangana Ranaut was available first and exclusively on Wynk. Additionally, the label also made available popular EDM DJ David Guetta’s brand new album ‘Listen’. It has also witnessed some interesting usage trends:
Honey Singh is the top-searched artist followed by Akon and Lata Mangeshkar
The recent Bollywood movie Roy is the most streamed album till date
Expert curated playlists are more popular than the albums with about 33% more clicks
‘Romantic’ mood is the most popular amongst all the mood based playlists
Mumbai topped charts as the city with the maximum users followed by Delhi and Karnataka

New Releases is the most popular section of the app and interestingly it witnesses maximum clicks between 9am and noon


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