Essilor launches Mobile Refraction Van in association with Drishti Eye Hospital

Out of the 2.5 billion people in the world who need vision correction, 95% of them live in emerging countries. In India alone, uncorrected poor vision accounts for more than 500 million people. However, simple measures can be found in order to fight against poor vision and reach people in the smaller cities of India.

Considering that affordable and accessible eye care is a challenge in rural areas, Essilor’s inclusive business division, the 2.5 New Vision Generation (NVG), started the Mobile Refraction Van Project (MRVP) in 2006, in association with most of the renowned Eye Hospitals in India. 2.5 NVG is now launching a new MRV with the Drishti Eye Hospital.

The Mobile Refraction Van (MRV), which will be attached to the Channapatana unit of the Dhristi Eye Hospital, is fitted with state-of-the-art instruments for providing holistic eye care including on-the-spot spectacle dispensing. The MRV will travel to rural areas with a team of optometrists, ophthalmologists and other support staff to conduct eye screening camps. During these camps, the team will offer a comprehensive free eye examination for all people coming to the MRV and also provide spectacles at affordable prices to those requiring vision correction.

Patients who are in need of further clinical support will be referred to the base hospital in Channapatana. People in the age category of 60 years and above that can’t afford to pay for their eye operations, will be offered free-of-charge surgery, supported through grants.

“This project will provide comprehensive eye-care services to a larger section of Indian people living in rural areas and is truly aligned with our mission to improve lives by improving sight,” said Jayanth Bhuvaraghan, Chief Corporate Mission Officer, Essilor International. “Essilor’s recent announcement of the creation of the Vision For Life™ strategic-giving program will furthermore support all initiatives that help drive the socio-economic development of emerging countries by targeting poor vision through awareness-raising, capacity-building and the creation of basic vision care infrastructure.“

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Essilor offers Crizal Anti Fatigue Lens

Essilor offers Crizal Anti Fatigue Lens

Are Your Eyes Fatigued by Overuse? Essilor offers Crizal Anti Fatigue lens to reduce daily Visual Fatigue in our technology packed world

· Crizal Anti Fatigue lens combines far vision correction with unique features to reduce weariness of the eyes commonly known as Visual Fatigue Syndrome

New Delhi, Nov, 2014: In a technology-laden world dominated by computers and smart devices, our eyes feel the pressure of non-stop usage and continued stress daily. Taking into account the changing needs of the time, leading French lens maker Essilor has offered Crizal Anti Fatigue lens -- a new solution to fight Visual Fatigue -- a common side-effect of constant eye usage.

According to different researches and estimates, average time spent in front of the computers has increased by 65 per cent over the past five years. At the same time, we spend three hours in front of television sets on an average every day. Add to it the rapid growth of tablet PCs and Smartphones, and there is reason to believe that visual stress on our eyes is only increasing by the day.

We also spend 80 per cent of our time indoors surrounded by harmful artificial light and air conditioning. All this makes it clear that the eyes have developed new needs.

Tired and weary eyes, headaches, blurred vision, itching and burning are symptoms that more and more people are reporting every day.

So, how can we make sure that we continue to absorb the benefits of advanced technology and devices while making them easy on the eyes? Researchers at Essilor spent considerable time at this question and devices a technologically advanced solution to the problem of growing visual stress and fatigue.

Crizal Anti Fatigue lens combines far vision correction and unique features to reduce visual fatigue and is ideal for people in the age bracket of 35-45 years as well as for eyeglass wearers.

Crizal Anti Fatigue is a patented design advanced single vision lens, designed specially to relieve the symptoms of visual fatigue. The lenses support the wearer’s accommodation efforts with an additional plus power at near vision (+0.60 D) and an instant adaptation. This provides a greater level of comfort for the wearer as the natural accommodation pattern is retained.

“The needs of the eyes today are not the same as they were 10 years back. Today, there is no escape from computer screens and smart devices; most of us are on the systems for hours at a stretch. Even after work hours, our eyes continue to feel the stress as we surf through Internet on I pads, watch TV and use smartphones. Most of us are glued to our devices even as we are on the road travelling from work to home and vice versa. These changed circumstances need extra care to reduce Visual Fatigue on the eye. Crizal Anti-Fatigue are visual lenses that reduce visual fatigue by 50 per cent. The lens not only corrects ametropia, but also allows the wearer to enjoy the day from beginning to end amidst all activities,” says says Mr. Shivkumar J, CEO Essilor India.

Visual Fatigue is actually caused by focusing on objects one to three feet away for extended periods of time. This is why staring at computer screens, reading material, and even cell phones can lead to Visual Fatigue Syndrome.

Essilor Anti-Fatigue lenses are intended as a primary-pair replacement for patients’ single-vision lenses. Essilor Anti-Fatigue lenses feature a special “Power Boost” area in the lower portion of the lens, to give the wearer’s eyes greater clarity and comfort when focusing up-close for extended periods. This accommodative relief in the near vision provides wearers with greater comfort than standard vision correction.

If you are one of those people whose eyes seldom find rest throughout the action-packed day, you need to add the comfort and protection of Crizal Anti-Fatigue to your daily life. Meant to replace single vision glasses for greater comfort, Crizal Anti Fatigue is a unique lens that combines distance correction with three specific features – specific design geometry, filter and coating – to support accommodation efforts and increase comfort.

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Maui Jim’s latest is a versatile high performance sunglass Seven Pools

Maui Jim’s latest is a versatile high performance sunglass Seven Pools

• Sleek and Trendy, Seven Pools promises extreme comfort and stupendous style in whatever you do

New Delhi, Nov, 2014: Whether you are driving your car for work or preparing for an adventure cycle tour on a rocky mountain or yet still hoping to floor your audience with your style quotient at a pool party, Maui Jim’s latest offering Seven Pools is an accessory you will love to flaunt.

A versatile style that can carry all kinds of activities with élan, Seven Pools is inspired by the pools of ‘Ohe’o Gulch’, a scenic destination that offers beautiful, picturesque settings of waterfalls in the Hawaiian islands of Maui.

This sunglass provides powerful polarized protection and extraordinary color enhancement to help you see the world like never before. It is a lightweight, high performance sunglass that is scratch and impact resistant and fit for any activity – be it adventure or everyday routine.

Seven Pools’ lightweight frame offers an extremely comfortable wrap, making the accessory become a part of you and provides ultimate protection against the sun’s harmful rays with crisp optics and a vibrant view of the world.
With its modified rectangle shape, Seven Pools best compliments round, oval and heart shaped faces.

“We realize that people look for comfort, protection and style in whatever they wear and do. Seven Pools is a highly stylish and comfortable design that is set to appeal to a wide variety of audience. It is sleek and elegant; at the same time it offers wonderful comfort and flexibility in undertaking a wide range of activities -- from playing a high octane sport to the everyday routine of driving or jogging. Like Maui Jim sunglasses the polarized lens technology offers wholesome protection to eyes against harmful UV radiation,” says Mr. I Rahumathullah, Managing Director, Maui Jim, India.

Seven Pools is available in Neutral Grey, HCL Bronze, Maui HT™, Maui Rose lens hues. The waterproof and oleophobic coating sheds water and snow and repels grease and smudge.

Like all other Maui Jim sunglasses, Seven Pools too comes with the patented PolarizedPlus2® color-infused lens technology technology that wipes out 99.9% of glare, 100% of harmful UV and boosts color via specially designed lens treatments. So your view is clearer, with crisper contrast and amazing brilliance.

Maui Jim sunglasses have been awarded the Seal of Recommendation from The Skin Cancer Foundation as an effective UV filter for the eyes and surrounding skin.

Fit: (eye) 62; (bridge) 16; (temple) 125; 8-base curve
Price: INR 12300/-
Availability: Leading optical stores

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Gear up for the Winter Sun with Maui Jim’s Five Caves

The latest offering by the polarized sunglass maker is ideal for adventure and underwater sports; but can also be carried with élan on day to day basis

New Delhi, Oct, 2014: Come October, and we start shedding away our summer accessories, opening our arms to the winter season ahead. So, as you prepare for the winter sun and look forward to spending some time out in the open, make sure you have ample protection for the eyes.

Leading polarized sunglass maker Maui Jim has come out with a super versatile offering this month, suitable for multiple purposes, from adventure outings to pool parties.

If you are an adventure lover, quality, durability and comfort are the three features you are bound to look for in an accessory. The latest Maui Jim product to join the shelves – Five Caves – is ideal for the adventure lovers among you.

Five Caves, a fascinating underwater adventure located in Maui, inspires the Five Caves sunglasses that come in four different color combinations, with a thick retro styled frame overlapping with attractive lenses. The shape is a modified rectangle with unisex appeal, and a design that complements Maui Jim's full frame nylon collection.

Five Caves – the inspirational adventure spot behind this product – is located on the Hawaiian islands of Maui, and must be accessed with snorkel or scuba gear. You can swim through each beautiful rocky cave while exploring the many sea creatures and popular turtle hang out spot.

Five Caves sunglasses have lens and frames that are saltwater safe, and a very versatile style that can be used for multiple purposes.

Five Caves is available in Neutral Grey frame with Black and Grey Tortoise Lens; HCL™ Bronze frame with Dark Tortoise Stripe lens; Olive Stripe frame with Maui HT™ lens; Maui Rose™ frame with White Lenses. The frames are delivered in a high-gloss finish.

“Five Caves is one of the most versatile sunglasses on our shelf. A variety of people take instant liking to it – from fashion conscious women to adventure maniac men. Five Caves suits multiple requirements with élan. Be it underwater sports, beach outings, pool parties or a corporate meeting, you can wear this pair to almost every kind of outing. Durable, scratch resistant, 20% thinner and lighter than standard laminated glass lenses for long-wearing comfort, Five Caves offers best comfort, protection and style whether you’re driving or relying on them every day,” says Mr I Rahumathullah, Managing Director, Maui Jim, India.

In every pair of Maui Jim, you’ll find our patented PolarizedPlus2®, color-infused lens technology that wipes out 99.9% of glare, 100% of harmful UV and boosts color via specially designed lens treatments. So your view is clearer, with crisper contrast and amazing brilliance.

Fit Specifications: (eye) 61.5; (bridge) 16; (temple) 125; 8-base curve

For more Maui Jim has been voted favorite sunglasses company and best sunglasses by optical retailers and many of the top health, fitness and outdoor sports media around the world. All Maui Jim sunglasses have been awarded the Seal of Recommendation from The Skin Cancer Foundation as an effective UV filter for the eyes and surrounding skin.

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Eye care tips for Tech-addicts!

In an age driven by technology and digitization, it is hard not to become slave to gadgets and machines. Our heavy dependence on digital devices like computers, smartphones, tablets, laptops and television is today both a necessity and an addiction. Our Eyes bear a heavy brunt of this tendency, they get tired, and weary; they may become itchy or red.

Mr Shiv Kumar, CEO, Essilor India shares words of wisdom on how to maintain eye health in the electronic age.

• Routine checkups: Make it a habit to visit an ophthalmologist once a year if you live and breathe on computer and other smart devices. Get your eyes examined and seek advice, particularly if you are experiencing redness or itchiness. Keep checking if your vision needs correction.
• Reduce glare: Opt for installing anti-glare screen on your monitor and if, possible, paint your walls with a darker color having matte finish to avoid reflections or glare on them. Glare or reflections on walls and computer screen add to the eye strain.
• Take a break: Working on a computer continuously at a longer stretch can harm your eyes. Do not just stare on the screens for hours at a stretch. Take a few minutes break every hour, take a walk around your office, stretch your arms, body and back. It helps in avoiding vision syndrome and also prevents body ache. Stand up and go for a mini-stroll, this will help in releasing muscle tension as well as eye strain.
• Use protective lenses in spectacles: Getting the right spectacle lenses will make it easier for you. Contact lenses lose moisture and tend to dry out during prolonged hours of computer work. It will serve you well if you opt for spectacle lenses that gives you protection. Essilor’s Crizal Prevencia is the first lens to offer selective protection against harmful blue light and UV rays that computer and smartphone screens emit. This lens lets in essential light which your eyes need to function properly while filtering out the harmful light.
• Exercise and relax your eyes: You can follow the palming method. Rub the palms against each other till they get warm and then cup your eyes with your palms for one minute to give them relief. To soothe your eyes from constantly looking at your computer screen, you can follow the “20-20-20” rule. Look away from your computer screen in every 20 minutes for 20 seconds and stare at a distant object.
• Use proper lightening: You eyes start developing strain because of extra brightness. You can avoid working with fluorescent lights on in your computer. You can use floor lamps for appropriate visibility.
• Water wonder: Water really can do wonders, you can splash water on your eyes to afresh them and water will help cleansing the fatigue. You are advised to drink water at regular intervals as this will towards reducing the puffiness in your eyes caused due to prolonged working hours while sitting in front of your computer.
• Sit straight and upright: Inappropriate posture during computer work will contribute towards adding to vision deficiency. Structure your workstation and chair to the coordinating levels. Fix up ergonomic furniture to enable you to position your computer screen 20 to 24 inches from your eyes. The centre focus of the screen should be about 10 to 15 degrees below your eyes to stabilize your neck and head at a right place. You can use a desk lamp but make sure it should not be too bright for your eyes.
• Healthy diet: Balanced diet enriched with portions of Vitamin A, C and E proves to be the most vital supplement for ensuring eye health. Eat fruits like tomatoes, spinach, green leafy vegetables, kale, citrus and dairy products. Doctors have also recommended intake of fish reach in omega-3 fatty acids, such as salmon and tuna.

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